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Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:

  • Google: No charge for traffic from this biggest search engine.
  • Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
  • Many bloggers and publishers are free to featuring your products if you are interested in you.
  • Mailchimp is also free for starters

In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.

Build email list

Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.

artist-newsletter-mailchimp

So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.

Give a Free Gift

Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.

How to use free gif to increase sales

Free Gift app helps you to set up free gift campaign in your Shopify stores easily. Check our last post on How to use Free Gift to increase sales

Optimize your stores with free apps

Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.

app-store

There are too many apps out there so how can you select the most useful ones?

Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post

Exploit Social Media

At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.

face Online store on Facebook

First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel.  Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.

linkedln LinkedIn: professional content on a professional channel

Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.

Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.

unnamed YouTube: capture customers attention by viral videos

You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.

In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.

3 Essential Shopify Apps for Marketing (3)

3 Essential Shopify Apps for Marketing

3 Essential Shopify Apps for Marketing (3)

Being an online store owner, you are always making efforts to find ways for better traffic and sales. There are so many ways to achieve these goals and sometimes it confuses you to choose the best one to start with. Marketing is a next indispensable step after you set up the store perfectly. This post is for you if you are a Shopify store owner and trying for more traffic and sales. We will showcase 3 essential shopify apps for marketing, which definitely increase your sales.

Let’s get started!

Product Labels logo-Product-Label

Price: From $0/ month

You have special products that we want to highlight and attract customers. However, you doesn’t know how to make them stand out in a hudreds of products in our stores. Product Labels helps you to feature those special products by labeling them automatically.

Product-Label-screen-shot

You can add attractive icons & call-to-action texts such as “Hot”, “New”, “Save 20%”, “Low Stock”. Interest labels could bring a lot betterment for the sales of Shopify stores. Even though they are just a small tools, they contain a great message about the product to a buyer. Labelling stirs customer’s interest and motivate them to make a purchase decision urgently.

This app is very powerful for stores, which have many products because it works based on rules automatically.

With Product label, you can:

★ Show labels for Individual products.

★ Show Labels for On Sale products.

★ Show Labels for Out Of Stock products.

★ Show Labels for New products.

★ Show Labels for Products based on Price Range.

Label your products Now

 

2. Free Gift free_gifts.jpg

Price: Free – $29.99 / month

Giving gift for customers always delight their shopping experience. You know that anyone loves gift. Free Gift app for Shopify stores is great marketing tools for you to give customers free gifts or discounted when they purchase at your stores.

freegift1

Free Gift app is an awesome solution for giving gift with multiple features. It works based on 2 main rules: Catalog rules and Shopping Cart Rules. What does this mean?

About catalog rules, you can set up gifting rules based on the brand, categories, vendors, certain products, etc. For example:

  • BOGO (Buy one get one)
  • Buy X get Y free
  • Buy X get 40% off of Y
  • Buy X get many free gifts ( Y,Z…free)
  • Buy any product from a category A get gift(s)
  • Buy any product from a vendor A get gift(s)
  • And Many More…

About Shopping Cart Rules, gifting rules are set up based on the total purchase of customers in term of total quantity, total order value, etc. For example:

  • Purchase over 500 USD get X free
  • Purchase over 500 USD get 40% off of X
  • Purchase over 500 USD get many free gifts (X, Y… free)
  • Purchase 3 items get X free
  • Purchase 3 items get 40% off of X
  • Purchase 3 items get many free gifts (X, Y… free)
  • Purchase 3 items get one gift (or multi gifts) in a category A
  • And Many More…

At this point, you may wonder that we have awesome rules like that but how can customer notice about the gifting promotion? Of course, the app provides you with proper solution as well.

message

With catalog rules, you can stick label “Free Gift”, “Discounted gift” on the product that includes gift. Whereas, if you have shopping cart rule, you can show motivation message on cart page to urge customers to purchase more in order to reach the milestone of getting gifts.

Start your free gift promotion today

3. Promotion Popups logo-promotion-pop-up

Price: Free – $12.99 / month

You may find popups annoying but in fact, it works, it works really well. That is the reason why many big brand still uses it frequently. If you have take a look at our last post on “Shopify stores: Best practice to use Popups” you might have ideas of how to use popups effectively.

Promotion-popup

Promotion Pop up is wonderful app that helps to increase your conversion rate. Pop up can be in range of event, subscription, coupon, social sharing, etc.

Let’s see what you can promote with Promotion Pop up:

Show Pop up at anywhere you want from Landing page, home page, cart page, checkout page, etc.

  • Create multiple types of pop up including Newsletter Popup
    • Video Popup
    • Coupon Popup
    • Countdown Popup
    • Product Popup
    • Redirect Popup

Promote your campaign now

Shopify stores-best-practice-to-use-popups

Shopify stores: Best practices to use Popups

stockmen (3)

Don’t you know that website popups is annoying box that pops up “surprisingly” when you are surfing the web comfortably? You don’t like popups and you just try to find the little close button to make it disappear. So why do website owners and especially store owner still use them? That makes you confused of implementing a popup for your Shopify store or not. Popup is really annoying but it works well, in reality.

In this post, we’re going to tell you why you must implement a popup for your Shopify store, and the best practices to get the most from it.

Why should use Popup?

The initial purpose of a popup is to urge customers to take action with a strong motivation. The motivation can be latest information of promotion that you want to let customers know and avoid them leaving the site right away, and more often than not, it is to collect customer email addresses.

The case-studies are flooding in, with many businesses seeing up to a 40% drop in bounce rate on their website. We’re seeing lead conversion rates of 6.39% and 2000 leads captured in only three months.

You many not believe in this annoying tool but it works really well.

In this post, we temporarily don’t talk about the dark side of popups. Let’s pop into the best practise to use popups for your Shopify stores.

Best Pratices to use Popups for Shopify stores

Only show sales or email capture Popups only ONCE per user

If customers refuse to give their email adress right after they see your email capture pop-ups, they are not likely to enter email adress again even on the 10th time they come to your site. Then if they return to your site, make sure that you won’t annoy them by showing pop-up constantly.

Delayed Popups to avoid annoyment

Everyone get used to the annoying popups appearing right they click on a link. People seem to close these popups right way without reading any text. So consider a delayed pop-up for your site. For example, after they stay in a page for a while, the pop-ups will display or popups only show on scroll or on click.

Use Small Popups

We can’t deny that popup is annoying but we can make it less annoying by making the popups smaller. You can imagine how irritating it is when you are reading something interesting and a sudden large popup blocks what you are seeing. If you implement a smaller popup, customers feel more comfortable and may pay attention to your information.

Popups can be Used for More Than getting email addresses and promoting sales

Have you ever wondered what you can do with popups better than simply getting email addresses and promoting sales? It could be customer service offer. For example , a pop-up asks customers if they would like any support. If yes, they can connect with your support easily through a contact form or a window chat. This ensures that you are giving great customers service.

Contact us today to have best pop-ups with Promotion Popup app!

Product-Label-app-shopify

Shopify Store: Unlock additional sales with Product Label app

 

Product-Label-app-shopify

With persistent effort to help Shopify Stores to boost sales, Secomapp has introduced “Product Label” app lately. By using this app, Shopify store owner can easily hightlight products with labels and automate the process of labeling products by setting smart conditions for display.

You can add attractive icons & call-to-action texts such as “Hot”, “New”, “Save 20%”, “Low Stock”. It can be anything that you want to hightlight and catch customer attention.

Check out the introduction video:

Interesting labels could bring a lot betterment for the sales of Shopify stores. Even though they are just a small tools, they contain a great message about the product to a buyer. Labelling stirs customer’s interest and motivate them to make a purchase decision urgently.

Adding attractive image for label

With Product Label, you can easily upload your label that you design. This ensures that the label will match your theme style best. In case, you are not interested in designing, we offer a collection of label templates including: HOT, NEW, SALE, OUT OF STOCK, etc.

Product-Label-screen-shot

Moreover, in addition to image label including fixed text, Product Label could contain variable text such as:

{SAVE_PERCENT} – save percents,
{SAVE_AMOUNT} – save amount,
{PRICE} – price,
{NEW_FOR} – how may days ago the product was added,
{SKU} – product SKU

This customizes label for each product automatically. You don’t need to manually design too many single labels.

Last but not least, you can define the position of labels: top-left, top-center, top-right, middle-left, middle-center, middle-right, bottom-left, bottom-center, and bottom-right.

Set up automatical conditions for label

condition-product-label

The superior of using Product Label is to automate the process of labelling product. This app allows you to set up condition for each label.

With Product label, you can:

Show labels for Individual products.

You can add labels to individual items by specifying their variants or you also can indicate Variants of products to which a label should not be applied.

Show Labels for On Sale products.

You can define a product on sale based on Discount percentage or Discount amount, and then Labels will be shown for products that satisfy your definition.

Show Labels for Out Of Stock products.

You can add and show labels for products that have been Sold Out based on the quantity of inventory.

Show Labels for New products.

You can define a product “New” based on the date that product was added, or threshold from product created date. For example: Show New Label for all products added in the last 20 days.

Show Labels for Products based on Price Range.

For example: Show a custom label for all products in price range: $20 to $100

Check out Product Label tutorial video to see how to set up label in a minute:

Multiple labels with priority

Because the Product label performs automatically according to conditions, it will display product label based on its priority. Now, you shouldn’t worry about how it will display if one product meets more than 1 conditon of label. You just need to arrange the label priority based on your own requirement.

With Product Label, highlighting product is not a big deal any more.

Check it out at App Store, now!

How to use free gif to increase sales

How to use Free Gift to increase sales

How to use free gif to increase sales

If you are a store owner of a real store or a Shopify store, giving customer discount or free gifts when they purchase in a store is not a new idea. We all know that everyone loves free gift and it might, of course, improve your sales. However, the question of how to optimize it is still making store owners wonder. Today, we will give you some recommendations to have a successful free gift campaign to increase sales.

Proper time and duration

Free gift promotion should be during a certain special time. If you always give out this campaign, it doesn’t mean to motivate customer to take action. There are always free gifts so why do they need to hurry? Best time for free gift promotion is on the rush time of your business in a year. Of course, the year end is always a good time to boost sales, however, there are some others.  No one understands your business better than you so take time to investigate customer behaviors.

Secondly, the duration of free gift should be long enough for customer to get news and take action but not too long, which will not motivate customer strongly.

Perfect gifts

It has ended the time of giving gift, which is just a very small incentive such as: a pen, a candy, etc. When customer shops online, they need somethings more appealing and should be related to your products. For example, you sell comestics, the best free gift is a travel size set, or trial set. It does not only motivate them to purchase, but it also cross- sells other product.

Sometimes, giving a default gift for everyone is not a good idea. Everyone loves the personalized gift (type, color, size,..). It is best if you can offer them a list of gifts so that they can choose the one they love.

Simple Rules

As a saying “SIMPLE IS THE BEST”, do not make customer confused about how to obtain gifts. Shopping online saves customer time then we always need to remember time factor when selling online.

Some simple rules’ example:

Buy X get Y (BOGO)

Buy 2 get 1 free

Purchase over 500 USD get 1 (or many)

Buy X get 40% off of Y

Smart Display

You should know the path of customer from entering your site to completing checkout then make decision on the places to display information about free gift program.

Home Page: This is the first place customer enter your website then give the campaign one position here. It can be an attractive banner or a “Free Gift” label on feature products.

freegiftinhomepage

Shopping Cart Page: This is a step that customers look back their shopping cart to know what they have added and total cost. Free gifts should be added automatically into their cart. In case, they haven’t meet the rules to receive free gifts. Make something to remind them of purchasing more such as a promotional message at the top.

promotional message free gift

Hope you will have successful free gift campaign.

Checkout Secomapp Free Gift App to trigger your sale!

Does your store need a Currency Switcher app?

Does your store need a Currency Switcher app?

Vitamin C+ (1)

What is it?

Currency Switcher is an application for Shopify stores, which uses customer location to auto redirect customers to the proper currency. The app uses live exchange rate of Shopify, which is updated automatically every second. You can see this function in some big brand which sell globally. If you are targeting global market that use different currencies, this is a must – have app for you.

What will it do for me?

Every business has a goal to maximize profit and offering wonderful shopping experience is one of the best way to obtain that target. With Currency Switcher, customers are able to know the accurate price of products in their currencies. What does this mean? The process of making decision will be fastened. No need to convert currency at all. In case, customer doesn’t want to use their local currency, they still can choose other currency and next time when they enter the site, it will automatically display currency according to customer‘s choice.

What should you look for in a currency switcher app?

Ideally you want a solution that gives you:

  • Diversity of currencies
  • Manynice templates for Currency Selector
  • Auto detection of customer location
  • Easy change of currency format display (eg: $100, 100 USD,…)
  • Out of the box performance with fat and accurate loading

Why should you choose Secomapp Currency Switcher app?

  • There are many Currecy Switcher apps out there you can choose from. In general, every Currency Swithcher can help you to extend business horizons to other countries and improve shopping experience of foreign customers with multi-currencies. Currency Switcher app of Secomapp is one good choice. Because of it out of box performance and its nice looking, Currency Switcher app has been received many good reviews from customers. Let’s take a look at Currency Switcher app‘s features:
  • Automatically detect customer’ location then auto switchs to the currency of your customer. US visitors will see dollars, Europeans will see Euros…
  • Live currency exchange rate from Shopify
  • Change the relations between a country and a currency in the back-end
  • Many nice templatesfor Currency Selector such as Currency with FlagSymbol. You can choose the nice template that fit with your site.
  • Support to display nice in PC, Tablet and Mobile
  • Freecustomization, integration with other apps.
  • Easy to change the displayof currency format.
  • Support the Currency Selector built in your theme
  • Very fast loading

Experience Currency switcher app for free in 14 days

Slow loading time lowers your earning

Slow loading time lowers your earning

Slow loading time lowers your earning
Slow loading time lowers your earning

Challenge:

Surely, you undertand the importance of speed in fiere ecommerce market. A second in this industry is a big problem, which can drain your sale. According to a research by Akamai and Gomez, customers are likely to leave if the website isn’t loaded after 3 seconds and the accepted interval is 2 seconds. It is not the end, more than 2/3 people asked will never return the websites which have performance trouble. Nearly a half will tell other people (friends, realations) about their poor shopping experience. Clearly, you can see the killing result coming from loading speed; you will lose your potential customers and loyalty ones as well. Ultimately, your bottom line shrinks more and more.

Moreover, sometimes the poor experience related to speed does not only come from loading time. It also comes from the times of loading that customers have to suffer in order to see products. The problem becomes more and more severe when your store has massive numbers of products. To view each product, customers need to load one by one product page. It takes them so much time but till the end they still may not find their favourite ones.

Solutions:

quick-view-shopify-app

  • Quick View app for Shopify store developed by Secomapp can improve the times of loading totally. Customers can view the product information in a Fancybox popup on the category and homepage in one click. It saves customer time by not requiring to reload the page.

Quick View Shopify app

This app is FREE now on Shopify app store. Take the chance to optimize customer shopping experience.