Being an online store owner, you are always making efforts to find ways for better traffic and sales. There are so many ways to achieve these goals and sometimes it confuses you to choose the best one to start with.
Marketing is the next indispensable step after you set up the store perfectly. This post is for you if you are a Shopify store owner and trying for more traffic and sales. We will showcase 5 essential Shopify apps for marketing, which definitely increase your sales.
Let’s get started!
Price: From $0/ month
You have special products that we want to highlight and attract customers. However, you doesn’t know how to make them stand out in a hudreds of products in our stores. Product Labels helps you to feature those special products by labeling them automatically.
You can add attractive icons & call-to-action texts such as “Hot”, “New”, “Save 20%”, “Low Stock”. Interest labels could bring a lot betterment for the sales of Shopify stores. Even though they are just a small tools, they contain a great message about the product to a buyer. Labelling stirs customer’s interest and motivate them to make a purchase decision urgently.
This app is very powerful for stores, which have many products because it works based on rules automatically.
With Product label, you can:
★ Show labels for Individual products.
★ Show Labels for On Sale products.
★ Show Labels for Out Of Stock products.
★ Show Labels for New products.
★ Show Labels for Products based on Price Range.
Price: Free – $20 / month
Product Labels & Badges by BSS Commerce helps add unlimited labels/badges to store stores to capture a short attention span, provide product information directly, and finally, drive customers into a sealed deal. Many pricing plans are available from FREE to paid ones to suit your demands the most. Even more, there are 1001+ unique samples that match your website’s styles perfectly.
- Upload your labels/badges to any products
- Or, simply use any of 1001+ pre-made samples
- Or, even design classic text labels/badges in minutes
- Add labels/based to specific products based on smart conditions (Sales, New, Sold-out, etc.)
- Drag-and-drop to place the labels/badges at any places
- Show labels for specific customers’ tags or GEO IPs
Developer website: shoppop.com
Price: Free to install
Collect first party opt ins from product pages- Automate timely and relevant alerts- Back in stock, onsale alerts, abandoned cart via Messenger and WhatsApp.
ShopPop provides tools for ecommerce merchants to collect first party opt ins and serve timely, relevant alerts on Messenger and WhatsApp. Think back in stock, onsale alerts, new collection alerts, price drop alerts.
Their chat marketing platform features tools for running Live Commerce campaigns across Facebook Live (and soon Instagram). They also offer pop-ups, live chat widgets for customer support and retargeting tools for building Facebook Ads audiences.
Price: Free – $29.99 / month
Giving gifts to customers always delight their shopping experience. You know that anyone loves gifts. Free Gift app for Shopify stores is a great marketing tool for you to give customers gifts or discounts when they purchase at your stores.
Free Gift app is an awesome solution for giving gifts with multiple features. It works based on 2 main rules: Catalog rules and Shopping Cart Rules. What does this mean?
About catalog rules, you can set up gifting rules based on the brand, categories, vendors, certain products, etc. For example:
- BOGO (Buy one get one)
- Buy X get Y free
- Buy X get 40% off of Y
- Buy X get many free gifts ( Y, Z…free)
- Buy any product from category A get gift(s)
- Buy any product from a vendor A get gift(s)
- And Many More…
About Shopping Cart Rules, gifting rules are set up based on the total purchase of customers in terms of the total quantity, total order value, etc. For example:
- Purchase over 500 USD get X free
- Purchase over 500 USD get 40% off of X
- Purchase over 500 USD get many gifts (X, Y… free)
- Purchase 3 items get X free
- Purchase 3 items get 40% off of X
- Purchase 3 items get many gifts (X, Y… free)
- Purchase 3 items get one gift (or multi gifts) in category A
- And Many More…
At this point, you may wonder that we have awesome rules like that but how can customer notice about the gifting promotion? Of course, the app provides you with proper solution as well.
With catalog rules, you can stick the label “Free Gift”, “Discounted gift” on the product that includes gifts. Whereas, if you have a shopping cart rule, you can show a motivation message on the cart page to urge customers to purchase more to reach the milestone of getting gifts.
Price: Free – $12.99 / month
You may find popups annoying but in fact, it works, it works really well. That is the reason why many big brands still uses it frequently. If you have to take a look at our last post on “Shopify stores: Best practice to use Popups” you might have ideas of how to use popups effectively.
Promotion Pop-up is a wonderful app that helps to increase your conversion rate. Pop-up can be in a range of events, subscriptions, coupons, social sharing, etc.
Let’s see what you can promote with Promotion Pop up:
Show Pop up anywhere you want from the Landing page, the home page, cart page, checkout page, etc.
- Create multiple types of pop up including Newsletter Popup
- Video Popup
- Coupon Popup
- Countdown Popup
- Product Popup
- Redirect Popup