If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:
- Google: No charge for traffic from this biggest search engine.
- Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
- Many bloggers and publishers are free to featuring your products if you are interested in you.
- Mailchimp is also free for starters
In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.
Build email list
Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.
So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.
Give a Free Gift
Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.
Optimize your stores with free apps
Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.
There are too many apps out there so how can you select the most useful ones?
Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post
Exploit Social Media
At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.
Online store on Facebook
First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel. Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.
LinkedIn: professional content on a professional channel
Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.
So forget about advertising your products with its help.
Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.
YouTube: capture customers attention by viral videos
You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.
In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.
Becoming a Shopify store owner, you certainly want to optimize your store for better efficency and success. Now, Shopify app store provides so many both awesome and poor apps so how can you be concious enough to choose suitable ones?
Of course, a thorough analysis is neccessary before approving charge of any app. However, you get confused of features, reviews, etc and you don’t know where to start. We have some ideas.
Now, get it started!
Set up your goals
Before starting to find third party Shopify apps, ask yourself “why do you need additional apps instead of using core features of Shopify?” You know that Shopify provides fundemental platform for any ecommerce doing business comfortably, and adding too many apps and new features is not neccessary. It puts press on your themes and requires some work to integrate new apps with your current theme and older apps installed in your site. Last but not least, additional apps can slow down the page loading of your site, which leads to unexpected negative traffic result.
Hence, in order to avoid installing too many app, make your goal clear before starting with additional apps. It can be divided into some metrics as follows:
– Marketing – Increases on site eccommerce conversion rate, average order rate, or drives more top line revenue in some way direct or indirect. Some examples:
- Goals for total revenue or revenue growth.
- New customers vs. returning customers.
- Average order size.
- Shopping cart abandonment rate.
- Upsells and side-sells.
– Support and Tools – Helps make better decisions that in turn directly help drive more revenue or cut costs (customer service hours, etc.). Some examples:
- Number of complaints or returns.
- Average resolution time for any issues.
- Number of positive reviews.
- Reducing the amount of time spent on admin activities.
- Streamlining and automating processes.
After you make decision on specific goals, now you search for apps that have features meet your requirement. It’s better to find one that has all the features you need, rather than one that has a lot of features, but is missing some that you need. You don’t want to run two or more apps for the same set of tasks. Besides, with multiple features, the app might cost much more than the simpler one, which suits your case.
This step may takes you a lot of time and your list may be long. So come to the next step to shorten your list.
Software in general or Shopify app is a kind of product that need technical support for lifetime. It is not like buying a new clothes. With Shopify apps, support is one of the biggest aspects to consider before choosing an app. Because there is no security that the app will works properly in your website right away. Even now it can work well but when you change your theme or install another app, it could arise unexpected errors. You will need the creators’ help.
Be sure to check out the customer reviews for each app, including any that discuss support responsiveness. In addition to reviews, experiencing the trial is highly recommended. Nearly all apps offer trial version. Give them the first homework to check whether they are good or bad.
In case, you even doesn’t have time to try out every potential app, you can test their support with pre-sale questions. You will see how they react with customers’ inquiries.
We recommend starting with apps to increase sales, improve traffic. Important thing is that you know your specific goals then make a strategic choice of apps. Suitable number of apps to install at a time is just one or two.
We hope to receive your own sharing about app selection.
Being an online store owner, you are always making efforts to find ways for better traffic and sales. There are so many ways to achieve these goals and sometimes it confuses you to choose the best one to start with. Marketing is a next indispensable step after you set up the store perfectly. This post is for you if you are a Shopify store owner and trying for more traffic and sales. We will showcase 3 essential shopify apps for marketing, which definitely increase your sales.
Let’s get started!
Price: From $0/ month
You have special products that we want to highlight and attract customers. However, you doesn’t know how to make them stand out in a hudreds of products in our stores. Product Labels helps you to feature those special products by labeling them automatically.
You can add attractive icons & call-to-action texts such as “Hot”, “New”, “Save 20%”, “Low Stock”. Interest labels could bring a lot betterment for the sales of Shopify stores. Even though they are just a small tools, they contain a great message about the product to a buyer. Labelling stirs customer’s interest and motivate them to make a purchase decision urgently.
This app is very powerful for stores, which have many products because it works based on rules automatically.
With Product label, you can:
★ Show labels for Individual products.
★ Show Labels for On Sale products.
★ Show Labels for Out Of Stock products.
★ Show Labels for New products.
★ Show Labels for Products based on Price Range.
Price: Free – $29.99 / month
Giving gift for customers always delight their shopping experience. You know that anyone loves gift. Free Gift app for Shopify stores is great marketing tools for you to give customers free gifts or discounted when they purchase at your stores.
Free Gift app is an awesome solution for giving gift with multiple features. It works based on 2 main rules: Catalog rules and Shopping Cart Rules. What does this mean?
About catalog rules, you can set up gifting rules based on the brand, categories, vendors, certain products, etc. For example:
- BOGO (Buy one get one)
- Buy X get Y free
- Buy X get 40% off of Y
- Buy X get many free gifts ( Y,Z…free)
- Buy any product from a category A get gift(s)
- Buy any product from a vendor A get gift(s)
- And Many More…
About Shopping Cart Rules, gifting rules are set up based on the total purchase of customers in term of total quantity, total order value, etc. For example:
- Purchase over 500 USD get X free
- Purchase over 500 USD get 40% off of X
- Purchase over 500 USD get many free gifts (X, Y… free)
- Purchase 3 items get X free
- Purchase 3 items get 40% off of X
- Purchase 3 items get many free gifts (X, Y… free)
- Purchase 3 items get one gift (or multi gifts) in a category A
- And Many More…
At this point, you may wonder that we have awesome rules like that but how can customer notice about the gifting promotion? Of course, the app provides you with proper solution as well.
With catalog rules, you can stick label “Free Gift”, “Discounted gift” on the product that includes gift. Whereas, if you have shopping cart rule, you can show motivation message on cart page to urge customers to purchase more in order to reach the milestone of getting gifts.
Price: Free – $12.99 / month
You may find popups annoying but in fact, it works, it works really well. That is the reason why many big brand still uses it frequently. If you have take a look at our last post on “Shopify stores: Best practice to use Popups” you might have ideas of how to use popups effectively.
Promotion Pop up is wonderful app that helps to increase your conversion rate. Pop up can be in range of event, subscription, coupon, social sharing, etc.
Let’s see what you can promote with Promotion Pop up:
Show Pop up at anywhere you want from Landing page, home page, cart page, checkout page, etc.
- Create multiple types of pop up including Newsletter Popup
- Video Popup
- Coupon Popup
- Countdown Popup
- Product Popup
- Redirect Popup
After setting up your Shopify stores, as many other people you expect to have a successful business as soon as possible. However, it is just the start of business battle. You start getting first traffic and it increases day by day but you haven’t got any sales yet. Where did you go wrong?
Traffic is a main metric when we look at a website statistics. Is it true that more traffic ensures more sales and less traffic means problems? When we run an online store, the final purpose is profit. Hence, traffic means nothing if you have low conversion rate or no sales at all.
In this post, we would like to figure out some main reasons for low conversion rate of Shopify stores and give you several suggestions for improvement.
Your traffic doesn’t come from your targeted customers
Firstly, there are some ways you can buy traffic but it is unnecessary and even marks down your site with search engine. Make sure that your traffic comes from a valid good source.
Secondly, you are aiming wrong audience. You are targeting too broad but not correct. You spend much money on advertising but they are not the potential ones to purchase your product. Make sure that you are publishing information to right audiences. In your adverstisement, you should filter the audience by demographic, interest, income level, education, etc.
The problem is not only the advertisement, it is the content in your site as well. There are several types of vistors to your site:
- Navigational Visitors – They Know you already and come to your by navigating through search.
- Informational Visitors – They just come to gather information about your product and services, but have no interest on buying it.
- Transactional Visitors – They are visitors who want to buy product you sell but in a dilemma whether to buy from you or your competitor.
Converting the transactional visitor to sale should be your target and to do that you can create contents like
- Comparison between you and your competitor
- Why should they buy from you
- Projection of you USP
- offering some expert advice on products etc.,
Landing page Mistakes
A common mistake of landing page is no correlation between your ad and your landing page. It could be a promotion that they see in facebook but when they click on the link they finally find an incoherent landing page. How disappointing.
This is what the author, Kevin Ryan said about ads not matching landing pages:
“Not only was this is a wasted opportunity for the advertiser, but it created a frustrating experience for consumers”.
Second, too many distraction elements discourage customers to continue. A good landing page should have one message, and one action to take. It should be impossible for a user to do anything else once they land on your landing page. There’s nothing more sore than a page that has too many elements like links, pop-ups, random images and all that fancy décor that serves no purpose.
No motivation for customer to continue
Supposing that you have good landing page, correct targeted customers but you still have low conversion rate. In this case, the things lie in marketing tactics. They should see somethings to keep them stay longer. Popup is a good choice to convert vistors into customers. In our last post, we have introduced you some best practices of using Popups for Shopify stores. You can refer and implement popups smartly.
Promotion Popup app is a useful tool to retain customers and promote sales. It supports many types of popup:
- Newsletter Popup
- Video Popup
- Coupon Popup
- Countdown Popup
- Product Popup
- Redirect Popup
Hopefully, you can make improvement for your website after reading our post. We would be happy if you could share with us your own situation and experience.
Don’t you know that website popups is annoying box that pops up “surprisingly” when you are surfing the web comfortably? You don’t like popups and you just try to find the little close button to make it disappear. So why do website owners and especially store owner still use them? That makes you confused of implementing a popup for your Shopify store or not. Popup is really annoying but it works well, in reality.
In this post, we’re going to tell you why you must implement a popup for your Shopify store, and the best practices to get the most from it.
Why should use Popup?
The initial purpose of a popup is to urge customers to take action with a strong motivation. The motivation can be latest information of promotion that you want to let customers know and avoid them leaving the site right away, and more often than not, it is to collect customer email addresses.
The case-studies are flooding in, with many businesses seeing up to a 40% drop in bounce rate on their website. We’re seeing lead conversion rates of 6.39% and 2000 leads captured in only three months.
You many not believe in this annoying tool but it works really well.
In this post, we temporarily don’t talk about the dark side of popups. Let’s pop into the best practise to use popups for your Shopify stores.
Best Pratices to use Popups for Shopify stores
Only show sales or email capture Popups only ONCE per user
If customers refuse to give their email adress right after they see your email capture pop-ups, they are not likely to enter email adress again even on the 10th time they come to your site. Then if they return to your site, make sure that you won’t annoy them by showing pop-up constantly.
Delayed Popups to avoid annoyment
Everyone get used to the annoying popups appearing right they click on a link. People seem to close these popups right way without reading any text. So consider a delayed pop-up for your site. For example, after they stay in a page for a while, the pop-ups will display or popups only show on scroll or on click.
Use Small Popups
We can’t deny that popup is annoying but we can make it less annoying by making the popups smaller. You can imagine how irritating it is when you are reading something interesting and a sudden large popup blocks what you are seeing. If you implement a smaller popup, customers feel more comfortable and may pay attention to your information.
Popups can be Used for More Than getting email addresses and promoting sales
Have you ever wondered what you can do with popups better than simply getting email addresses and promoting sales? It could be customer service offer. For example , a pop-up asks customers if they would like any support. If yes, they can connect with your support easily through a contact form or a window chat. This ensures that you are giving great customers service.
It is fair to say that Shopify is becoming a leader in a fiere market of ecommerce platforms with more than 165,000 businesses and witnesses a huge product value of 8 billion dollars. We have already known many advantages of implimenting Shopify. However, before you exploit the potential of Shopify, you should know the essences of getting started.
Normally, you can add products manually but it may take you time when you have many products. Shopify allows you upload a bulk of products via CSV file. This feature is the same with some other platform such as Magento. What is more? In case, you move your store from other platform such as Magento or eBay to Shopify, you can import product listings to Shopify easily.
Regardless of plan you choose, you can have unlimited space for products in your store. Moreover, if your product has many variations in size,color, etc, you can host up to 100 variations of each product. Product types can ranges from physical to digital products such as software, eboook,…
For those, who are just getting started business with small budget, you can exploit more than 100 free themes of Shopify. In case, you have a bigger budget for design, paying for a more advanced design makes your store more profesional and unique.
If you are familiar with HTML or CSS, you can manually edit your design in detail.
There are many providers of domain out there, if you have already purchased a domain from a 3rd party, you can enter that domain name into shopify easily.
If you haven’t have a domain yet, you can get a domain from Shopify at the price of $13 per year.
In general, you can use any domain name you like, as long as it isn’t already in use. Your domain name is a significant component of your online branding, so take some time to think carefully about the name you’ll use.
You don’t need to purchase a domain as others. You can save money by using the default domain name, which will be as your-business-name.myshopify.com
When selling online, of course you will want customers can make payment easily. Luckily, with shopify, customers can enjoy multiple payment methods from PayPal, Creadit Cards to other offiline methods.
PayPal is considered the most popular payment method after Credit Cards now when shopping online. In order to activate PayPal method in your store, you need to create a free PayPal Account.
Sometimes, your business can accept other payment methods as follows:
- Cash on Delivery
- Money Order
- Bank Deposit
- and more…
After the payment fullfiled you can go back to your backend store to change the status to PAID. It is up to you.
In the end, don’t forget to visit App Store to find useful apps for your store.
If you are a store owner of a real store or a Shopify store, giving customer discount or free gifts when they purchase in a store is not a new idea. We all know that everyone loves free gift and it might, of course, improve your sales. However, the question of how to optimize it is still making store owners wonder. Today, we will give you some recommendations to have a successful free gift campaign to increase sales.
Proper time and duration
Free gift promotion should be during a certain special time. If you always give out this campaign, it doesn’t mean to motivate customer to take action. There are always free gifts so why do they need to hurry? Best time for free gift promotion is on the rush time of your business in a year. Of course, the year end is always a good time to boost sales, however, there are some others. No one understands your business better than you so take time to investigate customer behaviors.
Secondly, the duration of free gift should be long enough for customer to get news and take action but not too long, which will not motivate customer strongly.
It has ended the time of giving gift, which is just a very small incentive such as: a pen, a candy, etc. When customer shops online, they need somethings more appealing and should be related to your products. For example, you sell comestics, the best free gift is a travel size set, or trial set. It does not only motivate them to purchase, but it also cross- sells other product.
Sometimes, giving a default gift for everyone is not a good idea. Everyone loves the personalized gift (type, color, size,..). It is best if you can offer them a list of gifts so that they can choose the one they love.
As a saying “SIMPLE IS THE BEST”, do not make customer confused about how to obtain gifts. Shopping online saves customer time then we always need to remember time factor when selling online.
Some simple rules’ example:
Buy X get Y (BOGO)
Buy 2 get 1 free
Purchase over 500 USD get 1 (or many)
Buy X get 40% off of Y
You should know the path of customer from entering your site to completing checkout then make decision on the places to display information about free gift program.
Home Page: This is the first place customer enter your website then give the campaign one position here. It can be an attractive banner or a “Free Gift” label on feature products.
Shopping Cart Page: This is a step that customers look back their shopping cart to know what they have added and total cost. Free gifts should be added automatically into their cart. In case, they haven’t meet the rules to receive free gifts. Make something to remind them of purchasing more such as a promotional message at the top.
Hope you will have successful free gift campaign.