Tag Archives: shopifytips

SEO

SEO for Shopify: SEO process and plan

SEO

When you start a new store, it must be overwhelming with tons of work and knowledge. SEO is one of them but you should know the basic of SEO upfront so later on you don’t have to worry about the mess you leave behind at the beginning.

SEO itself is such a huge field for a starter. At the beginning I spent days and months looking for some materials letting me know what exactly a SEO-er does when they have a project, a website to work on. I ended up drowning in 1000 pages and videos of fragmented answers. So I decided to share with you the process of SEO and the free tools that we have to use along the way.

First, SEO is about improving ranking of your webpage on search engine results page. In order to do so, you have to optimize your site based on the search engine secret algorithm. Yes, it’s a secret, they also modify it gradually.  It’s lucky enough that most of the big ingredients are known. These main ingredients are: keywords and their placements on the page, the popularity and trust of the page (mostly based on backlinks), the quality of content (how users react with your content, will they stay for long to thoroughly digest the content, or bounce away quickly).

Step 1: Analyze the SEO website

If you are an absolute starter, you should start off with integrate Google webmaster tools. Google analytics for your Shopify store, then analyze your online shop.

  • On-page factors: Keywords, internal links, site speed
  • Off-page factors: Building backlink

– Create an XML sitemap and submit it to Google and Bing through your Webmaster Tools accounts you just created. All Shopify stores automatically generate a sitemap. (www.yourstore.com/sitemap.xml)

– Use Google Webmaster Tools to check for 404/500 errors, duplicate content, or any crawling errors.​

You should play around with Webmaster tools at this stage and if you site has any marked red problems by Google, you should go back and forth to fix them.

If the site is no longer a newbie, you can go ahead and analyze it deeper with the criteria listed in the table in step 2

Tools to use: Google webmaster tools. Google analytics

Step 2: Research keyword

Keyword research has one simple goal: to get you to understand how your visitors think and talk about your product or service. “Talk to your customers in their language.” Their language, not yours. Just imagine a Math professor teaching a group of 5 year-old kids, and you would know what I mean.

The advantages of identify main and ‘sub’ keywords are listed below.

  • Build a structured website, and content
  • Know what your customers are looking for
  • Help your customer find you, increase valuable traffic to your site
  • Save time SEO-ing Keyword nobody search for

A good keyword list should be built on products/service, customer insight, competitors, experience, etc.

Tools: There are so many tools out there but you have to start simple. Start with your brain by writing down the words people use when talking to you about your products or services.

You should ask yourself question like:

  • Who is your audience?
  • What are you going to offer them?
  • Why would they be coming to your site?
  • What do you want them to do on the site? Which actions do you want them to take?
  • What word they would search to find you?

Once you have the list, you can use tools like Google Trends, Google suggest, and use Google keywords planner to expand it. I usually use those tools in that order to gradually expand the list.

Besides, you can always take advantage from analyzing your competitors’ websites. It not only serves the purpose of taking keyword ideas from them, but also helps you benchmark your business.

seo benchmark

To complete this table, you can use: SEOquake, SEMrush, Spyfu, etc. (You can download this table with the link at the end of the post).

By combining the list of keywords you find with your own mind, and SEO tools like Google Trends, Google suggest, keywords planner, SEO quake, etc., you will have a list of short and long, main and ‘sub’ keywords for your site.

There is one thing you should bear in mind that you can’t be dependent on these modern tools as they are more often wrong than right on search volume, especially with small niches. You’ll only know real search volumes if you start advertising for these terms in Google AdWords, but not everybody will have the budget or need to do that.

Another tip for building keyword list is that if you find some keywords that are very competitive. You should find all the keywords surrounding that topic and use these later for a “keyword clustering” technique. This process is very well summarized by an info graphic created by Elliance:

Keyword clustering

The result of this stage is to get a list of keywords that covers all the terms that your ideal customers would use to search for you.

Step 3: Build website and landing page structure

After finding the keywords, it is critical to distributing them in different pages. Each page will serve the purpose of SEO-ing a few keywords. Normally a single webpage should be optimized for 1 or 2 keywords only.

Site structure is a science and an art. You should bear in mind the 3-clicks rule which clarifies that most of customers are patient enough to get what they found in 3 clicks. You should structure your site as simple as possible. If a customer has to click more than 3 times to the end of your conversion funnel. You should consider simplifying it.

Site structure

Determine which keywords are your most important ones and make those your top-level pages. You can do this in Excel: each column represents a level of your site, each row a page. Take a site selling fruit juice as an example. This looks something like this:

Keyword list

The structure of your Shopify site will be as follows.

Shopify site structure

Step 4: Write, and build website content

Your content should be written for both human and search engine crawlers. It has to be unique, and valuable while optimized for search engine. All the actions to optimize the keyword placement on the page to make highly recognizable for search engine crawlers are called SEO on-page. SEO on-page tasks mainly include:

  • Ensure you are using one, and only one, H1 tag on your pages.​ H1 (header 1) tags often used as the main headline for a page and they usually contain the page’s main keywords.
  • Ensure H1 tags are used before other header tags (H2, H3, H4).​Your header tags should be used in a hierarchal order. For example, H1 tag text above H2 tag text and H2 tag text above H3 tag text, and so on.
  • Keep your page titles under 70 characters so they aren’t truncated in results.
  • Write good page titles that are human-readable.​ Make sure they include the keywords you are trying to rank for but don’t over­ optimize or make it a string of keywords.
  • Keep your meta description under 150 characters.​This is the text under a page title in a search result. Ensure it clearly describes the page and also include keywords but again, don’t over optimize. Each page’s meta description should be unique.
  • Ensure you include a keyword in your page URL.​ Again, don’t overdo it.
  • Keywords are placed in Image Alt tags and names
  • Keyword density just under 3%, keyword on top of the page is usually more valuable for page ranking.
  • Limit the use of Flash and table
  • Include share button on social
  • Use No-follow link to decrease linkouts
  • High loading speed (check at https://tools.pingdom.com/ )
  • Including Breadcrumbs (help customer identify where they are on your page)

Search engine prefer fresh content so you should frequently update your site content.

Step 5: Build linking structure

  • Build internal link. It serves 2 purposes:
  1. Lengthen the time on-page
  2. Help crawler crawl your website easily

Build internal link SEO

  • Build backlink:

“Content is king and backlink is queen” is a famous quote in SEO-er world. Backlink is the link that points to your page. Backlinks indicate the popularity of your page. However it is not number of backlinks that matters but also the quality of backlinks matters. Your page is more likely to rank higher if your backlink is from a site working in the same or related fields with high trust score already. Building backlinks is a daunting task, it is not only time consuming but also costly. If you increase the backlink number aggressively, it is risky that your site is fined by search engine and won’t appear on their search result page anymore.

Step 6: Analyze the result

Do weekly check for keyword ranking, traffic, conversion.

Tools to use: Rank Tracker, Google analysis

These above steps can be summarized as in this infographic.

Plus: an example of SEO plan https://goo.gl/1sBBsT

 

Creating targeted promotion campaigns with Free Gifts

Are you tired of coupon code abuse? Wake up and see your promotion code on every coupon sharing site? Or are you looking for a more targeted campaign to create different promotion plans for different customer lists? Our Free Gifts has got medicine for those pains.

Free Gifts allows you to generate unique links for any campaigns operated by the app. Only customers who click on that link are able to take advantage of the promotion campaign. The application for that link is potential. We can list some as the followings.

  • Create a real incentive to encourage customers to join your email list. Normally if you send them the promotion code, it is likely that you’ll see your code later on in other coupon sharing sites, which is a real danger. The overuse of the coupons may bite into your budget. Besides, the incentive is not that valuable if your visitors can easily search for it online.
  • Fuel a real loyalty and/or targeted campaign. You can create a real treat to your valuable customers and set up multiple other campaigns to for other groups of customer just by delivering different groups different links.

Let’s start off by creating an email campaign for your subscribers only! There are only 2 steps away.

  1. Prepare the campaign in Free Gifts backend

Go to backend, Gifts on Cart and set others condition. After setting other condition of your choice, you can generate the promotion link, just simply put your promotion campaign name (or whatever you like to Promotion code box). The app will automatically create a link for you.Enter promotion code to create link in Free Gifts backend

  1. Start emailing

Now, do you have your customer list in hand?

You can start emailing your subscriber with the content like: “This is for you: Buy a T-shirt and get another one free. Promotion is activated only by clicking on this link.”

If you want your email look a more professional. There is nothing holding you back from creating such an attractive email like this one from eDream. Its title is “Subscribers only: Save up to £50!” Just link the button Book now with the one you taken from step 1.

Example of private link usage in email campaign

Have you got any ideas to play around with this interesting feature of Free Gifts. Start your campaign NOW.

 

 

 

 

Buy X get Y with Promotion Popup

Amazon was one among the most successful stories of applying cross-selling and upselling online. And now, with your Shopify store, why wait?
Do you have any items that should be bought together? Or have you ever seen your customers buying one of them and forgetting the other? It’s time for you to remind them, and give them a little encouragement. The suggestion is to offer them a discount on the second item: Buy X get xx% off Y.
It is easy with Promotion Popup app. Customers will be notified by a popup when they are on their cart page if they already purchased X without Y. In case they did purchase both of them, the discount will automatically apply for Y on their cart.
The setting-up procedure is as easy as follows:
X is Derby Tier Backpack at $148.
Product X
Y is Canvas Lunch Bag priced at $32. Product Y
Now we want to offer customers Y for free if they buy X.
Step 1: Click on “Add New Popup”.
Step 2: At Where Popup Shows -> Show at: choose “Cart Page for Upsell and Cross-sell”. Under that is the block “Choose product variant”, we click search icon to choose product X. (In this case, it is Derby Tier Backpack).Choose Product variant XChoose X and its variants
Step 3: Continue with “Design Popup”, we choose template “Discount Product 1” or “Discount Product 2” by clicking “Select another template”. In this example, we choose “Discount Product 1”. Choose template Discount Product 1(2)
In Discount Product 1 template, there are 2 compulsory information boxes:
1. Product Discount Code: coupon code using to offer Y (Canvas Lunch Bag) for free. The process to generate the code will be shown in step 4 below.
2. Choose Product Variant: choose Y (Canvas Lunch Bag)
The popup will look like this: Modify popup information
There are still 2 parts of the popup that need changing:
1. Default text of template : “Specilal Offer for VALENTINE’S DAY Discount 20% on” to “HAPPY WOMEN’S DAY You have just bought Derby Tier Backpack and get” ( the subject is up to you).
2. Special price : “$32.00” to FREE (as in this example we want to give them Y for free if they buy X).
It is how the new pop up look like: Adjusted Popup for crosselling
Step 4: Create coupon buyBackpackgetBagFREE. Choose Discounts on your control tab:
Site Backend, control tab
The screen will look like this. Create coupon
It is where you customize your offer, and when things get a little tricky. Because, Promotion Popup is set up to automatically apply the promotion code once the customers see the pop up.
As we set up that the pop up will show if the cart has product X, even when the customer deletes X after that, the sale will still be applicable. In the case, it is suggested you apply this rule “take $32 (price of Y) off for order over $140 (close to price of X)”.
Step 5: After generating the coupon code, paste it to “Product Discount Code” box and “Apply To Shop”
Let’s check the result:
1. Searching for Derby Tier Backpack on your product on your catalog: Find and buy product X
2. Go to product page or buy it directly from Quick View popup.
Buy Product X
3. The popup will show up once we click on “Add to cart” button.Popup reminding customer about crossell product
4. Click on “I Want This” button to put Canvas Lunch Bag into cart.Buy Y from the Popup
5. After clicking check out, the discount will be applied. Check out to see the discount
Now, let’s go back to your store and increase your sale with the help of Promotion Popup by Secomapp!
For any questions, how to’s or guides, please drop us a mail at support@secomapp.com. We love to hear from you!

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:

  • Google: No charge for traffic from this biggest search engine.
  • Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
  • Many bloggers and publishers are free to featuring your products if you are interested in you.
  • Mailchimp is also free for starters

In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.

Build email list

Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.

artist-newsletter-mailchimp

So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.

Give a Free Gift

Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.

How to use free gif to increase sales

Free Gift app helps you to set up free gift campaign in your Shopify stores easily. Check our last post on How to use Free Gift to increase sales

Optimize your stores with free apps

Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.

app-store

There are too many apps out there so how can you select the most useful ones?

Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post

Exploit Social Media

At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.

face Online store on Facebook

First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel.  Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.

linkedln LinkedIn: professional content on a professional channel

Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.

Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.

unnamed YouTube: capture customers attention by viral videos

You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.

In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.

How to choose the best shopify apps?

Best shopify apps

Becoming a Shopify store owner, you certainly want to optimize your store for better efficency and success. Now, Shopify app store provides so many both awesome and poor apps so how can you be concious enough to choose suitable ones?
Of course, a thorough analysis is neccessary before approving charge of any app. However, you get confused of features, reviews, etc and you don’t know where to start. We have some ideas.
Now, get it started!

Set up your goals

Before starting to find third party Shopify apps, ask yourself “why do you need additional apps instead of using core features of Shopify?” You know that Shopify provides fundemental platform for any ecommerce doing business comfortably, and adding too many apps and new features is not neccessary. It puts press on your themes and requires some work to integrate new apps with your current theme and older apps installed in your site. Last but not least, additional apps can slow down the page loading of your site, which leads to unexpected negative traffic result.
Hence, in order to avoid installing too many app, make your goal clear before starting with additional apps. It can be divided into some metrics as follows:
Marketing – Increases on site eccommerce conversion rate, average order rate, or drives more top line revenue in some way direct or indirect.  Some examples:

  • Goals for total revenue or revenue growth.
  • New customers vs. returning customers.
  •  Average order size.
  •  Shopping cart abandonment rate.
  • Upsells and side-sells.

Support and Tools – Helps make better decisions that in turn directly help drive more revenue or cut costs (customer service hours, etc.). Some examples:

  • Number of complaints or returns.
  •  Average resolution time for any issues.
  • Number of positive reviews.
  • Reducing the amount of time spent on admin activities.
  • Streamlining and automating processes.

Features

After you make decision on specific goals, now you search for apps that have features meet your requirement. It’s better to find one that has all the features you need, rather than one that has a lot of features, but is missing some that you need. You don’t want to run two or more apps for the same set of tasks. Besides, with multiple features, the app might cost much more than the simpler one, which suits your case.
This step may takes you a lot of time and your list may be long. So come to the next step to shorten your list.

Support

Software in general or Shopify app is a kind of product that need technical support for lifetime. It is not like buying a new clothes. With Shopify apps, support is one of the biggest aspects to consider before choosing an app. Because there is no security that the app will works properly in your website right away. Even now it can work well but when you change your theme or install another app, it could arise unexpected errors. You will need the creators’ help.
Be sure to check out the customer reviews for each app, including any that discuss support responsiveness. In addition to reviews, experiencing the trial is highly recommended. Nearly all apps offer trial version. Give them the first homework to check whether they are good or bad.
In case, you even doesn’t have time to try out every potential app, you can test their support with pre-sale questions. You will see how they react with customers’ inquiries.

Conclusion

We recommend starting with apps to increase sales, improve traffic. Important thing is that you know your specific goals then make a strategic choice of apps. Suitable number of apps to install at a time is just one or two.
We hope to receive your own sharing about app selection.

3 Essential Shopify Apps for Marketing

3 Essential Shopify Apps for Marketing (3)

Being an online store owner, you are always making efforts to find ways for better traffic and sales. There are so many ways to achieve these goals and sometimes it confuses you to choose the best one to start with. Marketing is a next indispensable step after you set up the store perfectly. This post is for you if you are a Shopify store owner and trying for more traffic and sales. We will showcase 3 essential shopify apps for marketing, which definitely increase your sales.

Let’s get started!

Product Labels logo-Product-Label

Price: From $0/ month

You have special products that we want to highlight and attract customers. However, you doesn’t know how to make them stand out in a hudreds of products in our stores. Product Labels helps you to feature those special products by labeling them automatically.

Product-Label-screen-shot

You can add attractive icons & call-to-action texts such as “Hot”, “New”, “Save 20%”, “Low Stock”. Interest labels could bring a lot betterment for the sales of Shopify stores. Even though they are just a small tools, they contain a great message about the product to a buyer. Labelling stirs customer’s interest and motivate them to make a purchase decision urgently.

This app is very powerful for stores, which have many products because it works based on rules automatically.

With Product label, you can:

★ Show labels for Individual products.

★ Show Labels for On Sale products.

★ Show Labels for Out Of Stock products.

★ Show Labels for New products.

★ Show Labels for Products based on Price Range.

Label your products Now

 

2. Free Gift free_gifts.jpg

Price: Free – $29.99 / month

Giving gift for customers always delight their shopping experience. You know that anyone loves gift. Free Gift app for Shopify stores is great marketing tools for you to give customers free gifts or discounted when they purchase at your stores.

freegift1

Free Gift app is an awesome solution for giving gift with multiple features. It works based on 2 main rules: Catalog rules and Shopping Cart Rules. What does this mean?

About catalog rules, you can set up gifting rules based on the brand, categories, vendors, certain products, etc. For example:

  • BOGO (Buy one get one)
  • Buy X get Y free
  • Buy X get 40% off of Y
  • Buy X get many free gifts ( Y,Z…free)
  • Buy any product from a category A get gift(s)
  • Buy any product from a vendor A get gift(s)
  • And Many More…

About Shopping Cart Rules, gifting rules are set up based on the total purchase of customers in term of total quantity, total order value, etc. For example:

  • Purchase over 500 USD get X free
  • Purchase over 500 USD get 40% off of X
  • Purchase over 500 USD get many free gifts (X, Y… free)
  • Purchase 3 items get X free
  • Purchase 3 items get 40% off of X
  • Purchase 3 items get many free gifts (X, Y… free)
  • Purchase 3 items get one gift (or multi gifts) in a category A
  • And Many More…

At this point, you may wonder that we have awesome rules like that but how can customer notice about the gifting promotion? Of course, the app provides you with proper solution as well.

message

With catalog rules, you can stick label “Free Gift”, “Discounted gift” on the product that includes gift. Whereas, if you have shopping cart rule, you can show motivation message on cart page to urge customers to purchase more in order to reach the milestone of getting gifts.

Start your free gift promotion today

3. Promotion Popups logo-promotion-pop-up

Price: Free – $12.99 / month

You may find popups annoying but in fact, it works, it works really well. That is the reason why many big brand still uses it frequently. If you have take a look at our last post on “Shopify stores: Best practice to use Popups” you might have ideas of how to use popups effectively.

Promotion-popup

Promotion Pop up is wonderful app that helps to increase your conversion rate. Pop up can be in range of event, subscription, coupon, social sharing, etc.

Let’s see what you can promote with Promotion Pop up:

Show Pop up at anywhere you want from Landing page, home page, cart page, checkout page, etc.

  • Create multiple types of pop up including Newsletter Popup
    • Video Popup
    • Coupon Popup
    • Countdown Popup
    • Product Popup
    • Redirect Popup

Promote your campaign now

Does your Shopify store have traffic but no sales?

Shopify Stores

After setting up your Shopify stores, as many other people you expect to have a successful business as soon as possible. However, it is just the start of business battle. You start getting first traffic and it increases day by day but you haven’t got any sales yet. Where did you go wrong?

Traffic is a main metric when we look at a website statistics. Is it true that more traffic ensures more sales and less traffic means problems? When we run an online store, the final purpose is profit. Hence, traffic means nothing if you have low conversion rate or no sales at all.

In this post, we would like to figure out some main reasons for low conversion rate of Shopify stores and give you several suggestions for improvement.

 Your traffic doesn’t come from your targeted customers

Firstly, there are some ways you can buy traffic but it is unnecessary and even marks down your site with search engine. Make sure that your traffic comes from a valid good source.

Secondly, you are aiming wrong audience. You are targeting too broad but not correct. You spend much money on advertising but they are not the potential ones to purchase your product. Make sure that you are publishing information to right audiences. In your adverstisement, you should filter the audience by demographic, interest, income level, education, etc.

The problem is not only the advertisement, it is the content in your site as well. There are several types of vistors to your site:

  • Navigational Visitors – They Know you already and come to your by navigating through search.
  • Informational Visitors – They just come to gather information about your product and services, but have no interest on buying it.
  • Transactional Visitors – They are visitors who want to buy product you sell but in a dilemma whether to buy from you or your competitor.

Converting the transactional visitor to sale should be your target and to do that you can create contents like

  • Comparison between you and your competitor
  • Why should they buy from you
  • Projection of you USP
  • offering some expert advice on products etc.,

 Landing page Mistakes

A common mistake of landing page is no correlation between your ad and your landing page. It could be a promotion that they see in facebook but when they click on the link they finally find an incoherent landing page. How disappointing.

This is what the author, Kevin Ryan said about ads not matching landing pages:

“Not only was this is a wasted opportunity for the advertiser, but it created a frustrating experience for consumers”.

Second, too many distraction elements discourage customers to continue. A good landing page should have one message, and one action to take. It should be impossible for a user to do anything else once they land on your landing page. There’s nothing more sore than a page that has too many elements like links, pop-ups, random images and all that fancy décor that serves no purpose.

No motivation for customer to continue

Supposing that you have good landing page, correct targeted customers but you still have low conversion rate. In this case, the things lie in marketing tactics. They should see somethings to keep them stay longer. Popup is a good choice to convert vistors into customers. In our last post, we have introduced you some best practices of using Popups for Shopify stores. You can refer and implement popups smartly.

Promotion Popup app is a useful tool to retain customers and promote sales. It supports many types of popup:

  • Newsletter Popup
  • Video Popup
  • Coupon Popup
  • Countdown Popup
  • Product Popup
  • Redirect Popup

Hopefully, you can make improvement for your website after reading our post. We would be happy if you could share with us your own situation and experience.

Shopify stores: Best practices to use Popups

stockmen (3)

Don’t you know that website popups is annoying box that pops up “surprisingly” when you are surfing the web comfortably? You don’t like popups and you just try to find the little close button to make it disappear. So why do website owners and especially store owner still use them? That makes you confused of implementing a popup for your Shopify store or not. Popup is really annoying but it works well, in reality.

In this post, we’re going to tell you why you must implement a popup for your Shopify store, and the best practices to get the most from it.

Why should use Popup?

The initial purpose of a popup is to urge customers to take action with a strong motivation. The motivation can be latest information of promotion that you want to let customers know and avoid them leaving the site right away, and more often than not, it is to collect customer email addresses.

The case-studies are flooding in, with many businesses seeing up to a 40% drop in bounce rate on their website. We’re seeing lead conversion rates of 6.39% and 2000 leads captured in only three months.

You many not believe in this annoying tool but it works really well.

In this post, we temporarily don’t talk about the dark side of popups. Let’s pop into the best practise to use popups for your Shopify stores.

Best Pratices to use Popups for Shopify stores

Only show sales or email capture Popups only ONCE per user

If customers refuse to give their email adress right after they see your email capture pop-ups, they are not likely to enter email adress again even on the 10th time they come to your site. Then if they return to your site, make sure that you won’t annoy them by showing pop-up constantly.

Delayed Popups to avoid annoyment

Everyone get used to the annoying popups appearing right they click on a link. People seem to close these popups right way without reading any text. So consider a delayed pop-up for your site. For example, after they stay in a page for a while, the pop-ups will display or popups only show on scroll or on click.

Use Small Popups

We can’t deny that popup is annoying but we can make it less annoying by making the popups smaller. You can imagine how irritating it is when you are reading something interesting and a sudden large popup blocks what you are seeing. If you implement a smaller popup, customers feel more comfortable and may pay attention to your information.

Popups can be Used for More Than getting email addresses and promoting sales

Have you ever wondered what you can do with popups better than simply getting email addresses and promoting sales? It could be customer service offer. For example , a pop-up asks customers if they would like any support. If yes, they can connect with your support easily through a contact form or a window chat. This ensures that you are giving great customers service.

Contact us today to have best pop-ups with Promotion Popup app!

Steps to get started with Shopify

Steps for getting started with Shopify

It is fair to say that Shopify is becoming a leader in a fiere market of ecommerce platforms with more than 165,000 businesses and witnesses a huge product value of 8 billion dollars. We have already known many advantages of implimenting Shopify. However, before you exploit the potential of Shopify, you should know the essences of getting started.

Add Products

adding product shopify

Normally, you can add products manually but it may take you time when you have many products. Shopify allows you upload a bulk of products via CSV file. This feature is the same with some other platform such as Magento. What is more? In case, you move your store from other platform such as Magento or eBay to Shopify, you can import product listings to Shopify easily.

Regardless of plan you choose, you can have unlimited space for products in your store. Moreover, if your product has many variations in size,color, etc, you can host up to 100 variations of each product. Product types can ranges from physical to digital products such as software, eboook,…

Design

For those, who are just getting started business with small budget, you can exploit more than 100 free themes of Shopify. In case, you have a bigger budget for design, paying for a more advanced design makes your store more profesional and unique.

theme shopify

If you are familiar with HTML or CSS, you can manually edit your design in detail.

Domain Name

There are many providers of domain out there, if you have already purchased a domain from a 3rd party, you can enter that domain name into shopify easily.

If you haven’t have a domain yet, you can get a domain from Shopify at the price of $13 per year.

In general, you can use any domain name you like, as long as it isn’t already in use. Your domain name is a significant component of your online branding, so take some time to think carefully about the name you’ll use.

You don’t need to purchase a domain as others. You can save money by using the default domain name, which will be as your-business-name.myshopify.com

Payments

When selling online, of course you will want customers can make payment easily. Luckily, with shopify, customers can enjoy multiple payment methods from PayPal, Creadit Cards to other offiline methods.

shopify-transaction-fees1

PayPal is considered the most popular payment method after Credit Cards now when shopping online. In order to activate PayPal method in your store, you need to create a free PayPal Account.

Sometimes, your business can accept other payment methods as follows:

  • Cash on Delivery
  • Money Order
  • Bank Deposit
  • and more…

After the payment fullfiled you can go back to your backend store to change the status to PAID. It is up to you.

In the end, don’t forget to visit App Store to find useful apps for your store.

Checkout Secomapp ‘s aplication to increase your sales!

How to use Free Gift to increase sales

How to use free gif to increase sales

If you are a store owner of a real store or a Shopify store, giving customer discount or free gifts when they purchase in a store is not a new idea. We all know that everyone loves free gift and it might, of course, improve your sales. However, the question of how to optimize it is still making store owners wonder. Today, we will give you some recommendations to have a successful free gift campaign to increase sales.

Proper time and duration

Free gift promotion should be during a certain special time. If you always give out this campaign, it doesn’t mean to motivate customer to take action. There are always free gifts so why do they need to hurry? Best time for free gift promotion is on the rush time of your business in a year. Of course, the year end is always a good time to boost sales, however, there are some others.  No one understands your business better than you so take time to investigate customer behaviors.

Secondly, the duration of free gift should be long enough for customer to get news and take action but not too long, which will not motivate customer strongly.

Perfect gifts

It has ended the time of giving gift, which is just a very small incentive such as: a pen, a candy, etc. When customer shops online, they need somethings more appealing and should be related to your products. For example, you sell comestics, the best free gift is a travel size set, or trial set. It does not only motivate them to purchase, but it also cross- sells other product.

Sometimes, giving a default gift for everyone is not a good idea. Everyone loves the personalized gift (type, color, size,..). It is best if you can offer them a list of gifts so that they can choose the one they love.

Simple Rules

As a saying “SIMPLE IS THE BEST”, do not make customer confused about how to obtain gifts. Shopping online saves customer time then we always need to remember time factor when selling online.

Some simple rules’ example:

Buy X get Y (BOGO)

Buy 2 get 1 free

Purchase over 500 USD get 1 (or many)

Buy X get 40% off of Y

Smart Display

You should know the path of customer from entering your site to completing checkout then make decision on the places to display information about free gift program.

Home Page: This is the first place customer enter your website then give the campaign one position here. It can be an attractive banner or a “Free Gift” label on feature products.

freegiftinhomepage

Shopping Cart Page: This is a step that customers look back their shopping cart to know what they have added and total cost. Free gifts should be added automatically into their cart. In case, they haven’t meet the rules to receive free gifts. Make something to remind them of purchasing more such as a promotional message at the top.

promotional message free gift

Hope you will have successful free gift campaign.

Checkout Secomapp Free Gift App to trigger your sale!