Don’t you know that website popups is annoying box that pops up “surprisingly” when you are surfing the web comfortably? You don’t like popups and you just try to find the little close button to make it disappear. So why do website owners and especially store owner still use them? That makes you confused of implementing a popup for your Shopify store or not. Popup is really annoying but it works well, in reality.
In this post, we’re going to tell you why you must implement a popup for your Shopify store, and the best practices to get the most from it.
Why should use Popup?
The initial purpose of a popup is to urge customers to take action with a strong motivation. The motivation can be latest information of promotion that you want to let customers know and avoid them leaving the site right away, and more often than not, it is to collect customer email addresses.
The case-studies are flooding in, with many businesses seeing up to a 40% drop in bounce rate on their website. We’re seeing lead conversion rates of 6.39% and 2000 leads captured in only three months.
You many not believe in this annoying tool but it works really well.
In this post, we temporarily don’t talk about the dark side of popups. Let’s pop into the best practise to use popups for your Shopify stores.
Best Pratices to use Popups for Shopify stores
Only show sales or email capture Popups only ONCE per user
If customers refuse to give their email adress right after they see your email capture pop-ups, they are not likely to enter email adress again even on the 10th time they come to your site. Then if they return to your site, make sure that you won’t annoy them by showing pop-up constantly.
Delayed Popups to avoid annoyment
Everyone get used to the annoying popups appearing right they click on a link. People seem to close these popups right way without reading any text. So consider a delayed pop-up for your site. For example, after they stay in a page for a while, the pop-ups will display or popups only show on scroll or on click.
Use Small Popups
We can’t deny that popup is annoying but we can make it less annoying by making the popups smaller. You can imagine how irritating it is when you are reading something interesting and a sudden large popup blocks what you are seeing. If you implement a smaller popup, customers feel more comfortable and may pay attention to your information.
Popups can be Used for More Than getting email addresses and promoting sales
Have you ever wondered what you can do with popups better than simply getting email addresses and promoting sales? It could be customer service offer. For example , a pop-up asks customers if they would like any support. If yes, they can connect with your support easily through a contact form or a window chat. This ensures that you are giving great customers service.