27
Jul
An abandoned cart refers to a situation whereby an online shopper adds a product to their shopping cart but does not proceed to checkout to complete their purchase. Recent reports show...
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Tutorials
27
Jul
Every year, videos gain more significance as a vital aspect of marketing strategies for small and large businesses. Only 61% of businesses used video marketing in 2018, but the number...
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27
May
Email marketing is a vital tool that helps eCommerce businesses build, nurture and engage with their customer base. The ultimate goal for any eCommerce email campaign is to elicit an action...
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26
Mar
In the last few years, we have witnessed a huge shift in people's shopping behavior. People now prefer buying products and services more from online stores than offline ones. Due...
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11
Mar
Up-sell and cross-sell are the art of suggesting buyers upgrade and buy more to purchase. It can help you increase conversion rate and boost your average order value (AOV) with...
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15
Feb
The retail industry is so competitive that you need to come up with unique ideas and encourage sales if you want to attract new customers. Valentine’s Day is the perfect...
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14
Feb
Should your brand focus on digital customer experience (DCX) this 2022? According to KPMG research, you should. Eighty percent of CEOs say that in the light of COVID-19, digital transformation...
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14
Feb
Introduction Surely the title strikes you as odd. How is it possible to turn the abandoned cart nightmare into an opportunity for your e-commerce revenue? First things first, cart abandonment means that...
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11
Jan
Do you ever feel like you have to choose to invest in either SEO or social media to promote your eCommerce business? Both channels provide revenue-generating opportunities, and it can be...
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07
Jan
User-generated content (UGC) is exactly the thing that marketers need to prove that their company's products are great. Most marketers already know to use UGC - especially UGC that's shared...
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