Tag Archives: shopify apps

banner-slider

Using Carousel for Shopify Store: Common Mistakes and Tips

banner-slider

Using carousels or banner sliders are now popular in web design, however, are they really effective for Shopify Stores?

In fact, we can’t deny the reason for its popularity is that it delivers multiple messages to customers onto the main homepage without looking like you are ‘gaming’ the search engines or keyword stuffing…

Anything has pros and cons and if we don’t know how to optimize banner sliders, they contain severals unexpected drawbacks. In this post, we will help you to look into potential problems with carousels and suggest you solutions to these problems.

Slides move too quickly

Too fast speed of sliding can be a problem. Customers don’t have enough time to get information then your message fails. In worse situation, clients might feel annoyed because of seeing images moving around and around. They are just like bad advertisement. Moreover, too fast moving sliders distracts customers from other part of your page as well.

Tips: Be careful with the speed of carousels. Too fast or too slow are both not good.

Lack of Navigation

You see a beautiful product, which is on sale now but it slides to next image already. You want to see it again but you don’t know how. Wait? Yes, you can wait until it moves a circle and come back. How irritating it is! That is the problem of sliders, which lack navigation button or too small navigation button.

Tips: Ideal carousel is to give control to the users. That is, they can skip ahead, direct the flow, know where they are in the carousel, and turn off an auto-play function.

slide2Problem of CTA

The present of 3 or 4 messages right at the home page can confuse customers a lot. They even can’t get any information because of being overloaded. There is also, as Jakob Nielsen points out, the problem of banner blindness.

Tips: Put labels on images but shouldn’t be greedy of text. Labels are informative, meaningful and describe what users want. Labeling each slide incentivizes them to click because the labels tell them what they’ll get. Users are more likely to click on something that looks informative to them.

Check out Banner Sliders app!

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:

  • Google: No charge for traffic from this biggest search engine.
  • Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
  • Many bloggers and publishers are free to featuring your products if you are interested in you.
  • Mailchimp is also free for starters

In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.

Build email list

Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.

artist-newsletter-mailchimp

So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.

Give a Free Gift

Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.

How to use free gif to increase sales

Free Gift app helps you to set up free gift campaign in your Shopify stores easily. Check our last post on How to use Free Gift to increase sales

Optimize your stores with free apps

Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.

app-store

There are too many apps out there so how can you select the most useful ones?

Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post

Exploit Social Media

At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.

face Online store on Facebook

First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel.  Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.

linkedln LinkedIn: professional content on a professional channel

Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.

Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.

unnamed YouTube: capture customers attention by viral videos

You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.

In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.

Best shopify apps

How to choose the best shopify apps?

Best shopify apps

Becoming a Shopify store owner, you certainly want to optimize your store for better efficency and success. Now, Shopify app store provides so many both awesome and poor apps so how can you be concious enough to choose suitable ones?
Of course, a thorough analysis is neccessary before approving charge of any app. However, you get confused of features, reviews, etc and you don’t know where to start. We have some ideas.
Now, get it started!

Set up your goals

Before starting to find third party Shopify apps, ask yourself “why do you need additional apps instead of using core features of Shopify?” You know that Shopify provides fundemental platform for any ecommerce doing business comfortably, and adding too many apps and new features is not neccessary. It puts press on your themes and requires some work to integrate new apps with your current theme and older apps installed in your site. Last but not least, additional apps can slow down the page loading of your site, which leads to unexpected negative traffic result.
Hence, in order to avoid installing too many app, make your goal clear before starting with additional apps. It can be divided into some metrics as follows:
Marketing – Increases on site eccommerce conversion rate, average order rate, or drives more top line revenue in some way direct or indirect.  Some examples:

  • Goals for total revenue or revenue growth.
  • New customers vs. returning customers.
  •  Average order size.
  •  Shopping cart abandonment rate.
  • Upsells and side-sells.

Support and Tools – Helps make better decisions that in turn directly help drive more revenue or cut costs (customer service hours, etc.). Some examples:

  • Number of complaints or returns.
  •  Average resolution time for any issues.
  • Number of positive reviews.
  • Reducing the amount of time spent on admin activities.
  • Streamlining and automating processes.

Features

After you make decision on specific goals, now you search for apps that have features meet your requirement. It’s better to find one that has all the features you need, rather than one that has a lot of features, but is missing some that you need. You don’t want to run two or more apps for the same set of tasks. Besides, with multiple features, the app might cost much more than the simpler one, which suits your case.
This step may takes you a lot of time and your list may be long. So come to the next step to shorten your list.

Support

Software in general or Shopify app is a kind of product that need technical support for lifetime. It is not like buying a new clothes. With Shopify apps, support is one of the biggest aspects to consider before choosing an app. Because there is no security that the app will works properly in your website right away. Even now it can work well but when you change your theme or install another app, it could arise unexpected errors. You will need the creators’ help.
Be sure to check out the customer reviews for each app, including any that discuss support responsiveness. In addition to reviews, experiencing the trial is highly recommended. Nearly all apps offer trial version. Give them the first homework to check whether they are good or bad.
In case, you even doesn’t have time to try out every potential app, you can test their support with pre-sale questions. You will see how they react with customers’ inquiries.

Conclusion

We recommend starting with apps to increase sales, improve traffic. Important thing is that you know your specific goals then make a strategic choice of apps. Suitable number of apps to install at a time is just one or two.
We hope to receive your own sharing about app selection.

How BOGO helps your sales

Discount, rewarding points, free gift etc are three among several methods to increase revenue. They might be s short-term strategy used when inventory is moving slower than expected, or even a long-term one for building customer loyalty scheme.

It is a fact that not all discount techniques are created and launched effectively. If other traditional methods seem to be less favourable to customersnowadays, Buy One, Get One (BOGO) is still a powerful promotion tool. According to behavioral economics researcher Dan Ariely, shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price.

bogo

To help you boost sales and profits, we point out two benefits of BOGO.

Moving Inventory While Profiting

Forget your anxiety about your less desirable inventory because BOGO can help you get rid of them quicker but still brings you profit. Instead of lowering the price of those items, just offer one item for free together with selling another at the initial price. The customers’ behavior would surprise you about the difference between the two methods which seem to have similar revenue. It can be explain by human psychology as to shoppers, no matter how large the discount, it does not stand a chance against “free.”

Better Response from Shopper

It is undeniable that BOGO is a win-win situation for both retailers and consumers. According to a recent report from AMG, 66% of shoppers admit that they like BOGO the most out of all discount promotions and 93% of respondents report that they have taken advantage of BOGO promotions at least once. While shoppers think that they’ve got a good deal from a site, sellers gain both profit and customers’ satisfaction which has long-term benefit to any business.

Easy to set up, simple to run, lots of benefit to gain, get Free Gifts app to create your BOGO today!

Grab The Attention In Every Opportunity with Shopify Promotion Popup

Promotion Popup is an awesome app that helps you increase the conversion rate, get more subcribers and get more sales. With this app you can reduce abandoned carts and promote all significant events of the store to customers
By equipping your store with such a combination of tools you’ll be able to create catchy promotions and timely inform customers about all the deals you offer. Why not make promotions visually attractive and much more effective?

Promotion Popup

Highlight features:

1. Increase customers engagement: Promote all significant events of the store to customers
2. Increases up to 200-300% your subscribers, get more customers, increase your sales
3. Create multiple popups with different conditions: New Product launching, holiday promotions, cross-sell, up-sell products popups
4. Fully customize the popups: Customize content, background, size, display of popups.

FOR YOUR CUSTOMERS:
Allow customers to view all significant events of your stores

FOR STORE OWNERS:

1. Grab customer attention by multiple popups with different conditions
2. Create and manage popups easily with various settings
3. Easy to customize popups
4. Able to choose one of many popup templates

How Free Gifts app can boost your sales!

Today, I want to introduce you an amazing Shopify app – Free Gifts, which is an amazingly effective tool to make your gifts program a huge success.
Trust me! It will surely do you great in boosting sales with special promotions.

Free Gifts - Shopify apps
Free Gifts – A must have Shopify app

1. What is Free Gifts app?

This app helps you to grow and create promotion programs through the acts of giving free gifts to customers once they make a purchase. For this holiday season, to show your deep gratitude and appreciation to your customers for trusting and using your products, we think Free Gifts app would be a great idea which can both motivate your customers and create a lovely holiday spirit around your stores.
You can read more about this app on shopify apps market
And to experience Free Gifts App, why don’t you give it a try with Live Demo?

2. How Free Gift can boost sales with special promotions?

The ultimate goal of every promotion programs is to bring back more profits in the end, which means a raise in your sales. If your programs can’t make that happen, well, sadly, you’ve failed.
In fact, choosing the most suitable idea for your store and starting to launch a racial promotion program of your own are not going to be any easy. So, why don’t you take my advice into thorough consideration and then we will show you how Free Gift app can boost your sales:
• With Free Gifts app you can easily create gifts programs like BOGO (buy one get one), purchase more than 1000 USD gets a free gifts, or purchase more 2 items gets 50% some product and much more…
• Upsell (promotion) message and banner: It allows shop owners to advertise and help customers know exactly how close they are to receive a promotion.
• Visual Report Program: It helps shop owners able to easily track and see how successful the gift program is.

3.What customers say about free gifts app?

Here are reviews from our customers:

I highly recommend this app and its amazing support staff! I have never encountered any other shopify app support that has been this helpful and prompt. I love how they’ve been able to customize the app for me, and I can already tell it is going to boost sales a lot! It looks fantastic and works perfectly! Thank you sooooo much!” from Eyelashes Unlimited

“First off I want to say that the support we received when implementing this app was phenomenal! The developer integrated the app for us and answered all of our questions, it was absolutely seamless and wonderful. In regards to the functionality of the app, it works wonderfully and does everything it promises and is very easy to use. Great app and I would HIGHLY recommend it!” from VINTAGE by Jessica Liebeskind

“Tried numerous apps that offer the flexibility to allow for offers such as “BOGOF”, but this is by far the best I’ve come across.
Not only is this a top app – easy to use, but free installation support is also given, which was complete within 12 hours from first contact!
Highly recommend this app to anyone!”
from Buy Office Furniture Online + Free Next Day Delivery | KOMO

Free Gifts app – A must-have tool to boost your sales.
Let’s start your special promotion programs now with the amazing and splendid Free Gifts app!

New app released – Promotion Popup

Promotion popup app is a wonderful shopify app for Shopify store owners to promote any highlighted event throughout all pages of website. The app supports exit offers that help you to reduce the abandoned cart rate.

Promotion Popup
Promotion Popup

You can create multi offers on your shop. You can show popups any where you want such as: Home page, cart page, or specific pages.
If you are bored of something as default, you will be satisfied with this fully customizable app with flexible content, popup size, color, etc.
Don’t wait to experience this cool shopify app!

quick-view

5+ best free shopify apps

Shopify is one of the best commerce solutions now. If you want to add some tools to make it better, here is a list of the best free shopify apps.

1. Soundest – Email Marketing for Ecommerce

This app is one of the best email marketing tools for Shopify

More info

2. Quick View

This app gives your shoppers a quick access to product preview in one click without reloading the whole site. The Quick view (Quick Shop) app will not only reduce the shopping time but also bring the convenient experience to shoppers. Your shoppers can view product details quickly without leaving the catalog navigation. This makes browsing products easier and faster, which encourages sales. Products may be added to their cart from the Product Quick View page

More info

2.Yotpo Product Reviews

helps Shopify store owners generate a ton of product reviews which you can use to drive new traffic and sales through social, email and other channels


More info

3. Facebook Store

This app allows you to sell products directly on your Facebook Page.
Your customers can also share your products with their friends and followers allowing you to drive traffic to your store

More info


4. Persistent Cart

This is a great app, It reduces the abandoned cart rate, so it inscrease your revenue. This app is also easy to install and use as well.

More info

5. Aftership

This app is 100% free. It helps you track unlimited shipments. Support: UPS, USPS, Fedex & 200+ couriers


More info


6. ShopPad

This is most popular app in Shopify app store. This app is the complete solution to optimize your desktop store for the iPad, iPhone and Android without the hassle or expense of maintaining different sites.


More info