Marketing 101

“Be where your customers are.”  Since the dawn of the dot-com era, this has long been the customer success mantra for businesses. Be it establishing a presence on social networks, engaging...

According to Statista, online shoppers went up to 2.14 billion in 2021, and there’s no doubt that these numbers will continue to grow in 2022. There’s certainly no lack of online...

When a customer visits your online store and starts shopping, they have a pretty good idea of the products they are going to buy and the kind of money they...

You know the fact that acquiring an existing customer is much easier and cheaper than bringing a new customer. You can save time in building a new relationship as you...

Many people enjoy the convenience of online shopping, especially after the pandemic. But, as e-commerce gains more relevance, you have to find ways to position your product before the right...

Your eCommerce website must be resilient to fulfill the demands of your clients as the number of online buyers grows. Having a solid e-commerce website is no longer enough; you...

It’s no secret that in order to be successful in the competitive eCommerce space, you need a strong value proposition, an edge! This is what convinces customers that your brand is...

As per Statista, 347 billion emails will be sent every day by 2023. We all can agree that email marketing is still one of the most compelling e-commerce marketing strategies. Without...

The extreme circumstances that were witnessed during the pandemic have left a mark on employment. Where a lot of people lost their jobs, many were able to start something unique...