Humans retain far more information from visual inputs than text, so visuals are perfect sales tools. Knowing this, it’s somewhat surprising it’s taken so long for many sales and marketing departments to leverage this.
The increase in the visual content of all kinds is primarily driven by social media, with some sites being almost exclusively visual. Instagram, Youtube, and Pinterest are examples of this, but there are many others.
You need to understand your market and provide helpful images. You can get much more brand exposure with visuals if you use some thought. There are several different types of visual content you can use. These include images, videos, infographics (text+image), quotes, and memes.
Once you’ve developed a quality image, you can repost and repurpose it, gaining much more use from it. Use images to focus on your product’s features and uses. There’s a good case for an infographic in this situation.
Visual content has the power to be customer-centric, user-friendly, and mobile-responsive, and you should try and achieve this. If you do, you can turn social site visits into sales. Every time you produce visual content, you should think about using it in your social media campaigns.
Good content should inform before it sells. As 65% of people are what is known as visual learners, good visual content takes advantage of a natural human trait. People’s attention span has dropped, so you need to get your message across as soon as possible (you only have about 8 seconds).
It’s known that we process visuals faster, so visual content is vital for your sales and marketing. Customers who see an image pay attention. Visuals transcend language, which is very powerful in a global market.
Few of us have the equipment, skills, and talent needed to produce perfect photographs. While it’s good to strive for perfection, as the eye will focus on any blemish, there is no need to let this hold you back. Plenty of tools are available to help you. There are even tools like the blemish removal app to tweak those little things.
It’s a good idea to look at the quality you see from National Geographic, with their images of people, places, and animals. You can’t go far wrong if you strive for this. There are four essential elements you should focus on for a good photograph: composition, lighting, emotion, and SEO optimization.
The main principle to bear in mind in your composition is known as the rule of thirds. This means that you try to break the image into thirds both horizontally and vertically to create balance.
This simplifies what’s known as the golden ratio, which has been used in architecture and paintings for centuries, as it’s visually pleasing. It’s equally important to apply it in the composition of a good photograph.
While very few of us are likely to have expensive, professional lighting equipment, we can’t go too far wrong with natural light. Wherever practical, it just makes sense to favor natural sources of light in your imagery.
It is much easier to elicit emotion through an image than it is through text content. Here lies the power of using visual content in marketing and sales. If you can arouse an emotional response, the customer is much more likely to buy.
First, you need to Identify a common problem that your product or service solves and craft a suitable image around it. Before and after pictures can work well in this context.
You’ll need to be consistent in your use of images; your marketing images should be of the same quality as those in your product catalog.
Don’t be tempted to post blurred or inferior pictures on social media. If you do, you’ll be wasting your efforts and losing sales, as you’ll find that most people won’t even bother to look at your business site.
Optimize images for SEO
Remember to match your images with the right content. Don’t forget the power of infographics. An infographic used correctly is an excellent tool to use for product features and comparisons.
If you aren’t already using visual content as part of your marketing strategy, we hope we’ve shown you why you should be. There’s a large and dynamic marketplace out there just waiting for the folks with the right strategy to go big.