As per Statista, 347 billion emails will be sent every day by 2023.
We all can agree that email marketing is still one of the most compelling e-commerce marketing strategies. Without a doubt, you can nurture your loyal customers and generate repeat sales.
Besides this, it is affordable, encourages your customers to take action, and allows you to build a long-term relationship with them.
With this in mind, choosing an email marketing app for your Shopify store can be a little overwhelming at times. Your business requires software that caters to both promotional and transactional emails.
Since this saves a lot of time and reduces headaches for your marketing team. Now the question is, how to find the best email marketing apps for better R.O.I? We got you! In this article, we have a handy list of email marketing apps that might help. Let’s get started.
Some Must-have Features in Email Marketing Apps
We all know that email marketing apps have endless features, tools, and cool designs that can make your business processes smooth and stress-free.
But should you go for the full automation feature or easy integration? Quite confusing, right?
So, here are some must-have features to understand before investing in any email marketing app:
- Mailing List Management
Mailing list management or email list management helps you to organize contacts that are necessary for every business. As marketers, you know the hassle of disorganized and “unsent” emails. Sometimes things can turn into a nightmare.
A mailing list manager (MLM) is an email application where a user can create a collection of names and addresses. This is usually used by an organization to send content to multiple recipients.
Above all, you can reply to your emails as per your priority list.
This feature is key to selecting individual e-mail addresses and updating contacts with simple CSV uploads. It can accelerate your business results by increasing engagement, and customizing every email.
Since every contact on your email list is a call to potential customers. So, don’t forget to create targeted manual lists or dynamic segments with free email marketing templates.
- A/B Testing Tool
It’s a marketing technique that involves a comparison between two versions of a webpage. At the same time, it reviews what performs better for your business.
As per Invesp, 58 percent of companies execute A/B tests on paid search campaigns.
The best part of this feature is that it allows your marketing team to comprehend changes while analyzing data results. Here are a few strong reasons to use A/B testing:
- First, it can help you review your open and click-through rates.
- Increase conversion rate and shoot your revenue stream.
- Get clarity on your target group’s expectations.
- Save money and time.
- Merge Tags
Personalization is key in marketing and Merge tags help you do the same. In short, it allows you to insert user data from your mailing list into emails.
You can customize your email campaigns to keep your customers engaged. These tags are automatically created and can help you personalize your email newsletters templates design.
Let’s say you want to send a welcome email to all your customers with their first names. You can easily do this by setting the *|FNAME|* merge tag inside your email copy.
Your email provider will replace the merge tag with the first name of the user from the email list. As a matter of fact, personalization makes customers feel valued and special.
- Analytics and Reports
Various key metrics need to be considered when you analyze effective marketing strategies for your next email campaign.
From open rate, and click-through rate to unsubscribe and email bounce rate, everything is paramount.
It takes a lot of effort, time, and a full-swing strategy to send captivating marketing emails into your audience’s email inbox.
But to understand whether it’s paying off or not, analytics and reports play a crucial role. Want to see how many people have opened, engaged, and converted? You can gather insights from these analytics and focus on areas that need improvement.
Time is a currency for any business. Here’s a classic way to save your company’s time and increase your customer base. Always look for an autoresponder feature that can help you organically boost your customer rate.
It’s a tool that sends a sequence of automated emails to your customers. This is a great way to build relationships, engage your audience and remind them about your brand.
That being said, there is a way of doing the same in the right order:
- Define a proper goal whether it’s welcoming new subscribers or creating a funnel to attract new subscribers.
- Use segmentation to break down your email list. It is based on demographics, buyer personas, or stages in the sales cycle.
- Determine the type of content you want to deliver.
- Layout your autoresponder sequence.
- CAN-SPAM Rules
Source: Media. jel
Protecting your email campaigns and making sure you’re following the laws and instructions to avoid any illegal consequences are important.
Can-spam feature is a law established for commercial e-mailings. It does give a right to your recipients to stop receiving any unsolicited emails.
The point is you need an email tool that can guide you through the rules of Can-Spam laws. It includes laws like:
- Identifying yourself.
- Identify the content of your email before hitting the send button.
- Give your audience the ability to unsubscribe or contact you directly through your emails.
- CRM Integration
CRM software is now the biggest software market in the world. It is now expected to reach more than $80 billion in revenues by 2025.
Email marketing and CRM when put together can function way more effectively. Well, a CRM tool can gather information about customer contact. From birthdate, and trial validity package to phone, chat, and social media handles, everything is integrated with emails for future campaigns.
There are many perks of integrating CRM with email marketing. You can send automated emails, personalize your emails, streamline the data management techniques, and boost the conversion rate for your Shopify business.
- Marketing Automation
As per sharpspring.com, marketing automation is one of the fastest-growing software industries. It is worth 6.1 billion dollars and is expected to double in size by 2023.
The primary goal of any marketing automation feature is to provide a unified version of a communication platform. You can keep a track of all your customers and look at your customer’s journey.
Automate sending text messages, emails, social media messages, and tracking contacts with this feature. It helps your email marketing campaigns to automate regular tasks and save more time for useful processes.
Top 10+ Email Marketing Apps in 2022
Top 10+ Email Marketing Apps for Shopify in 2022
NotifyVisitors is a leading email marketing tool for Shopify stores. Its easy-to-use interface allows you to manage and implement campaigns without needing coding knowledge.
It helps you build personalized email campaigns that lead to higher open rates. In addition, its drag-and-drop content editor enables you to customize email templates as per the requirements.
A/B testing of emails allows you to determine the best variation to work with and drive better outcomes and its in-depth analytics let you track your campaign progress
- Create automated email campaigns to engage your customers
- Drag and drop email editor to personalize emails.
- A/B testing to find out the best email result.
- Advanced segmentation.
- In-depth analytics and ROI tracking
NotifyVisitors offers three plan
- In the free plan, you get 1000 contacts and 1000 emails per month.
- Startups Plan starts at $49 per month.
- For the Enterprise plan, you need to contact them.
An easy-to-use email marketing tool that can give a decent look and feel to your Shopify store. It is a budget-friendly app that allows you to create, automate and personalize email marketing campaigns on a grand level.
Here are some of its prominent features:
- Back stock email notifications.
- Abandoned cart recovery emails. It recovers up to 64% of your abandoned carts.
- Send your emails in just a few minutes.
- 250 free email templates.
- Advanced segmentation for your email marketing campaigns
The pricing starts at $49 /month. You can pay every month or annually.
If you want to convert visitors to subscribers on your fingerprints, Bay engage is the best email marketing tool for you.
Omnisend is an easy-to-understand email marketing tool that removes the hassle of re-engaging and activating your Shopify stores.
Here are some top features of Omnisend:
- Drive sales with its drag-and-drop automation editor and automation splits.
- Marketing lead database and data quality management tools.
- Connect and easily manage multiple e-commerce stores with a multi-store account option.
- 80+ integrations are available for your e-commerce stack.
- Migration tools for seamless contacts.
You can start free and choose a standard $16 package or a $59 pro package for high-volume senders.
In one line, if you want seamless communication via email, then plug and play with the Omnisend app.
Klaviyo is the new marketing tool that offers seamless integrations with e-commerce platforms like Shopify. This cloud-based email marketing solution offers services to almost 50,000 businesses.
The top features of Klaviyo are mentioned below:
- Segmentation is more robust than any other email marketing app.
- Allows you to test up to 25 email variations altogether.
- Equipped with Auto-Responders and CAN-SPAM Compliance.
- More than 70 one-click integrations.
- Full sync of historical data.
- Pre-built flow templates.
Klaviyo’s pricing technique is affordable, it’s pricing starts at $20 per month, which is perfect for small businesses and Shopify stores.
Convertkit is an easy-to-use email marketing software mainly for creators, new business owners, bloggers, etc. With inbuilt customizable opt-in forms and a visual automation builder, Convertkit software can be a powerful force for your e-commerce store.
Here are some top features of the Convertkit:
- Visual automation.
- Automated email Sequences.
- Shopify page builder for your business.
- Excellent deliverables.
- Flexible tagging and segmentation system.
When it comes to pricing, Convertkit pricing is based on the number of email subscribers.
For example, 1000 subscribers: $29 per month, up to 5000 subscribers: $79 per month, and up to 105000 subscribers: $679 per month.
It’s a cloud-based platform and one of the best email marketing tools for marketers. Want to send unlimited emails with just one click? Mailer-kit has an AI-based intelligence that operates with its auto-responder feature.
Some of its top-notch features are:
- Easily integrate with third-party software
- 100% Drag & Drop Automation
- Individual IP addresses
- Spam Trap technology
- Pre-designed templates
You can sign up for free but its pricing starts from $9 per month to $19 per month for expanding businesses.
An all-in-one marketing solution for Shopify stores all around the world. The USP of fire push is creating cost-effective web push marketing that turns traffic into sales.
Its amazing features include:
- Push notification marketing
- Website popups and banners
- Reports and analytics
- Subscribers growth tools
- Coupon management to boost Shopify stores sales.
Firepush pricing includes a 14-day free trial. The basic package starts from $15 a month to $29 a month.
8. Active Campaign
Source: Active Campaign
An active campaign is a marketing platform that includes different marketing applications in one forum. In one word, it gives access to almost 500+ pre-built automation that integrates email marketing and marketing automation.
The top features of active campaign software are:
- Smart auto-responders.
- Track buyers’ preferences and behavior.
- CRM and sales automation tools.
- Free email templates.
- Drag and drop email designer.
- Conditional email content.
With an affordable rate of $9 per month, active campaign software is all your business needs.
9. Right Inbox
Source: Right Inbox
It is labeled as the number one email productivity tool for Gmail. Not to mention, even customers have said that it’s the right solution for the right price.
Right Inbox allows you to send emails, track recurring emails, and send follow-up emails on a large scale. It plugs into your Gmail and gives you unlimited features that can take your email marketing to next level.
Its top features include:
- Email reminders for Gmail.
- Email templates and sequences.
- Multiple signature feature.
- Schedule your emails with send later feature.
- Email tracking.
The first plan is free but the paid plans go for $5.95 and $7.95 per month on the yearly subscription.
GetResponse is a simple, convenient, and powerful tool to send emails and automate your marketing processes. It’s a one-stop-shop platform that offers landing pages, CRMs, and free marketing tools for your store.
Its top features are listed below:
- Create pixel-perfect e-mails.
- Follow-up, educate, and nurture customers with auto-responder.
- Automated notifications.
- Marketing automation.
- Email analytics and transactional emails.
They believe in the “explore first and decide later” mantra for their customer. They offer a forever-free account with premium features access for 30 days.
Mad Mimi is a cloud-based email marketing software for small to large mid-sized enterprises.
It offers email design, default HTML email templates, and the list management functionality of the product. This helps users to create or upload mailing lists in CSV files.
Here are the top features of Madmini:
- Contact Management
- Click-through Tracking
- Drip Campaigns
- Event-Triggered Email
- Spam Check
- A/B Testing
- Document Library
The pricing of Madmini software starts from $10/month Pro, $42/month Silver, $199/month Gold, and $1049/month. Also, paid plans allow full features and start at just $10/month.
Retainful, handy email marketing automation app that can help you recover abandoned carts. With this app, you can drive repeat purchases, win back inactive customers, welcome new customers, and send order follow-ups and thank you emails.
Here are some of the app’s essential features:
- Customer Journey Builder
- Built-in Email templates.
- Dynamic discount coupons.
- Drag and Drop email editor
- Unlimited cart recovery emails
- Post-purchase emails
- Real-time analytics
The pricing starts at $19/Month.
To conclude, we are well-versed in the role of email marketing strategy in the e-commerce world.
You can scale your Shopify store, and build credibility, and a brand with these powerful email marketing tools. So, keep your customers up-to-date, improve your sales, and feature new products and services for your Shopify store without any second thought.
Keeping your customer’s needs first will put you in the position of an expert among your competitors. Always remember, the more they understand your business, the more they’ll trust your business.