Tag Archives: free gifts

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:

  • Google: No charge for traffic from this biggest search engine.
  • Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
  • Many bloggers and publishers are free to featuring your products if you are interested in you.
  • Mailchimp is also free for starters

In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.

Build email list

Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.

artist-newsletter-mailchimp

So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.

Give a Free Gift

Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.

How to use free gif to increase sales

Free Gift app helps you to set up free gift campaign in your Shopify stores easily. Check our last post on How to use Free Gift to increase sales

Optimize your stores with free apps

Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.

app-store

There are too many apps out there so how can you select the most useful ones?

Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post

Exploit Social Media

At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.

face Online store on Facebook

First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel.  Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.

linkedln LinkedIn: professional content on a professional channel

Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.

Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.

unnamed YouTube: capture customers attention by viral videos

You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.

In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.

How BOGO helps your sales

Discount, rewarding points, free gift etc are three among several methods to increase revenue. They might be s short-term strategy used when inventory is moving slower than expected, or even a long-term one for building customer loyalty scheme.

It is a fact that not all discount techniques are created and launched effectively. If other traditional methods seem to be less favourable to customersnowadays, Buy One, Get One (BOGO) is still a powerful promotion tool. According to behavioral economics researcher Dan Ariely, shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price.

bogo

To help you boost sales and profits, we point out two benefits of BOGO.

Moving Inventory While Profiting

Forget your anxiety about your less desirable inventory because BOGO can help you get rid of them quicker but still brings you profit. Instead of lowering the price of those items, just offer one item for free together with selling another at the initial price. The customers’ behavior would surprise you about the difference between the two methods which seem to have similar revenue. It can be explain by human psychology as to shoppers, no matter how large the discount, it does not stand a chance against “free.”

Better Response from Shopper

It is undeniable that BOGO is a win-win situation for both retailers and consumers. According to a recent report from AMG, 66% of shoppers admit that they like BOGO the most out of all discount promotions and 93% of respondents report that they have taken advantage of BOGO promotions at least once. While shoppers think that they’ve got a good deal from a site, sellers gain both profit and customers’ satisfaction which has long-term benefit to any business.

Easy to set up, simple to run, lots of benefit to gain, get Free Gifts app to create your BOGO today!

How to set default product in cart

Sometimes you would like to have a default product show up in your customer’s cart. For example, that is a freegift product or just a product you would like to sell.
For doing that, you can use my small script bellow. Remember to put it before the closed body tag and change the ID of variant product to valid ID. You can choose auto reloading page after product has been added or redirecting it to specified page (cart page) if you want.

<script> Shopify = Shopify || {};
    Shopify.cart = {{ cart | json }};
    if(Shopify.cart !=='undefined'
      && Shopify.cart.items.length === 0){
      jQuery.post('/cart/add.js', {
        quantity: 1,
        id: 1152084600,	//put your varian id here (should valid id, if not your site will be reload with nonstop loop)
      }).always(function(data){
        //window.location.reload(); //uncomment if you want to reload page
        window.location.href="cart?backurl="+window.location.href;  //if you want redirect to cart page
      });
    }
  </script> 
</body>

4 ways to give your customer gifts

4 ways to give your customer gifts

1. Buy One get One (BOGO Sales)
Buy one, get one free is a marketing technique which is used by retailers to boost their sale. This is used very effectively. For example many customers will not need a certain item but after seeing buy one, get one free deals they will decide to purchase it because they believe it is good value. This way customers end up purchasing products which they did not need or have the intention of buying in the first place
2. Buy X get Y free
There is a native “buy X get Y” sales rule in promotions. This free gift program is attractive enough for your customers to come and buy something from your store. An extends of this rule, Buy X get a free product from some category. Or buy a product from a category and get free a product from another category.
3. Buy X Items get Y free (X is number of products)
This Gift rule is set up based on shopping cart quantity. For example: if you buy 3 items, you can get a specific product as free gift. Your customers will receive a free gift as long as their purchase is more than 3 products. This rule is believed to be extremely convenient because its flexibility. Your clients will get a freebie when they buy more 3 items without considering whether what they buy are the same or not. They can buy 3 kinds of products and then get a free gift instead of buying 3 products A and then get 1 product A again which isn’t necessary for them anymore.
An extends of this rule: Buy 3 items get a free item in some category, or some brand or some type.
4. Spend more $1000, get a free gift
Aside from giving free gifts based on the quantity, you can reward gifts for customers based on the order.For example: If your customers purchase more than $1000, they can get a free gift. Customers want to get more freebie, they will have to buy more to reach the number of $1000. Even, when the customer’s need is only $900, they will try to find and buy more product to equal $1000 and get free gift. This enables your sales to increase and as a result, your revenue will significantly be improved.
An extend of this rule: Spend more $1000 get a free item in some category, or some brand or some type.