Being part of the e-commerce industry that uses PayPal as a payment gateway has benefited greatly, especially the convenience and the simplicity of its checkout process. It helps meet customers'...
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An abandoned cart refers to a situation whereby an online shopper adds a product to their shopping cart but does not proceed to checkout to complete their purchase. Recent reports show...
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Every year, videos gain more significance as a vital aspect of marketing strategies for small and large businesses. Only 61% of businesses used video marketing in 2018, but the number...
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Introduction It is undeniable that effective product filters are the fastest way to lead your customers to their desired product pages. Although eCommerce filters play a central part in product browsing,...
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A successful sales process starts with identifying a potential customer, turning them into a quality lead, a good prospect, and finally into a paying customer. But you can only get...
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If you want to boost the performance of your Shopify store, you’ll need to know how it works. This is because getting high conversion rates on the platform partly depends...
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“Be where your customers are.” Since the dawn of the dot-com era, this has long been the customer success mantra for businesses. Be it establishing a presence on social networks, engaging...
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According to Statista, online shoppers went up to 2.14 billion in 2021, and there’s no doubt that these numbers will continue to grow in 2022. There’s certainly no lack of online...
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We are in an ever-changing landscape where the only thing that remains constant is change. The good news? Every year, there's a chance for us to grow our businesses and...
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When a customer visits your online store and starts shopping, they have a pretty good idea of the products they are going to buy and the kind of money they...
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