Dive into the world of ecommerce personalization by discovering how these seven tactics drive sales and enhance your customers’ online shopping experience. Through illustrative examples, we will unveil the effectiveness of this concept.
If you’d like to reshape the success of your ecommerce business, then keep reading to find out how these tailored strategies or customized content can elevate your brand’s performance.
What does the tool “Ecommerce personalization” refer to?
In Ecommerce, the term personalization refers to the process of tailoring the customer experience for all of your website visitors.
This method drives customer satisfaction and loyalty by providing a shopping experience based on their individual preferences. In fact, roughly 98% of marketers claim that applying personalization tactics improves their customer relationships.
Ultimately, this all leads to improved conversions and repeat customers for your brand.
You can provide a personalized experience by utilizing the information you have gathered from monitoring on-site behaviour and collecting customer data.
Making your customers feel valued is a key factor in the success of this strategy.
As a result, personalizing your website creates an effortless experience for your viewers by deducing their search intent. Keep reading if you’d like to better understand the advantages of ecommerce personalization:
Why is the use of personalization beneficial for your online store?
Growing conversion rates and sales
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Creating a personalized experience, via product recommendations or other content, increases the chance of converting viewers into customers.
Having customizations ensures that your website visitors are more likely to have an easier time finding a product that aligns with their interests.
As a result, this increases the likelihood of your viewers making a purchase and decreases your website’s bounce rate.
You can incentivize your viewers to remain on your page by showing them carefully curated content based on factors such as their location, language, recent searches, browsing habits and so on.
Increasing customer loyalty
Having a shopping journey specifically tailored to each customer encourages engagement by producing a different and memorable experience for them. Making your customers feel valued will encourage purchases and result in higher customer retention.
These personalized settings, offers, recommendation create an ongoing interaction that boosts a customer’s loyalty towards your brand.
A brand with loyal customers gives potential ones a good impression.
7 excellent e-commerce personalization methods that will boost your profits
Implement user-generated content
As you may already know, user-generated content (UGC) is any type of content that is created by an unpaid contributor to your brand. These customers or brand advocates create texts, images, or videos that provide your potential customers a deeper understanding of your product or service.
Content like this plays a crucial role in establishing authenticity and building trust between brands and consumers.
Brands can leverage UGC to generate a more targeted and relevant experience for their audience. Consequently, all of this leads to increased engagement and sales.
An example of a common format of UGC today is unboxing videos. Very often, when a new apple product is released, there are buyers that create a video where they unbox the new phone and talk about the new features of the product.
Another great example of UGC that you may be familiar with is product tutorials, where a content creator shows how the product functions.
Most of the time UGC content can be seen on social media platforms, however, you can also, repurpose this content on to your own website.
For example, a great way to display these videos can be in a carousel format or a pop-up video on your product page or homepage. It is highly effective to encourage customer engagement by turning UGC into shoppable videos.
This not only boosts engagement but also helps to convert traffic into sales.
Examples from Vidjet’s customers
Personalize your emails
Now that your customers have shared their emails with you, you are able to engage with them past your website.
To reach maximum engagement, you can create personalized emails by utilizing available customer data. Some factors you can take into account are your customers’ recent searches, name, location, gender, age, or preferences based off of purchases.
Be sure to have a striking subject line in order to grasp your customers’ attention.
In this case, addressing a customer by their name is a great way to make the interaction more authentic and personal.
This method is perfect for follow-up messaging after a completed purchase. This email includes, but is not limited to, personalized product recommendations based on the customer’s behaviour and preferences.
However, it can also be used to wish consumers a happy birthday or send them a holiday message. There are many ways you can encourage your customers to make a sale without directly asking them to do so.
Another great example of this method is sending abandoned cart messages. Abandoned cart emails are a great for reminding customers of products that they haven’t finished purchasing. Sometimes we can easily get distracted by the influx of products being offered or other reasons and forget to make our purchase.
Related or complementary product suggestions
This might just be one of the most impactful personalization strategies used by ecommerce brands to date! Showing your customers products related to their recently viewed items on your website or perhaps products related to their search terms is a perfect way to implement cross-selling and upselling.
Making personalized product recommendations actually amounts to around 31% of an Ecommerce site revenue.
The data you already have on your consumers can depict accurate information regarding their interests and can therefore help you make better informed product suggestions.
Sometimes, a customer may not find what they were initially looking for, but your site can exhibit product recommendations similar to what they initially looked for.
At other times, when a viewer is completing the transition from visitor to customer on the purchase page, you can display complementary products that they may consider adding before finalizing their purchase.
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Recommended searches are often seen on many shopping sites. These searches either auto-complete the product name you are looking for, show you related options, or show you items related to your search history.
This is once again a tactic reliant on the browsing behaviour, past purchases, or the search history of website users. Adding this to your website will improve its functionality. It essentially aids all viewers with finding the product they are looking.
Providing this type of personalization to your site creates a quick and easy search process for customers and will likely increase conversions.
On-site homepage customizations
Your homepage is one of the first things your customers notice about your brand. For this reason alone, it is highly recommended that your homepage is used not just for advertisements and offers but for personalized content.
The impression your homepage leaves on your website visitors highly influences their choice to make a purchase.
For example, your homepage can display product recommendations based on location or on what users viewed the last time they visited your site. There are many ways this page can be personalized. Sometimes brand’s put a discount code for new viewers, or they have a pop-up “Welcome back” message for returning visitors.
Offering promotions or discount codes has always been an effective method to encourage purchases. However, making personalized offers takes this method’s effectiveness to the next level.
To give an example, a brand can show you a discount code for a product category you often browse on their website.
On the other hand, a more personalized approach targeting a larger audience can look like a special deal based on a holiday celebrated at their location.
All of these promotions can be based off of information you gather from a customer’s searches, browsing history, or purchases.
Chatbots or Live chat
Chatbots and live chats are the perfect personalization tools that provide real-time customizable assistance with viewers.
This is an excellent way to tackle any inquiries customers may have and improve their shopping journey. The quicker you resolve their inquiries, the more likely they are to make a purchase due to the confidence gained from the support offered.
However, these tools also allow businesses to gather data on their customers that they can then utilize by creating more effective personalization strategies and enhancing the user-friendliness of their site.
On a final note, these seven highly successful ecommerce personalization methods are guaranteed to increase your brand’s sales.
In fact, a study done in 2021 shows that faster growing companies drive up to 40% more revenue than slower growing companies, all due to the implementation of personalizations.
Creating an enhanced customer journey directly correlates with a retailer’s success by increasing their conversions and consumer engagement. I hope you found this post useful and can now better understand some ecommerce personalization tools.