Tag Archives: ecomerce platforms

Creating targeted promotion campaigns with Free Gifts

Are you tired of coupon code abuse? Wake up and see your promotion code on every coupon sharing site? Or are you looking for a more targeted campaign to create different promotion plans for different customer lists? Our Free Gifts has got medicine for those pains.

Free Gifts allows you to generate unique links for any campaigns operated by the app. Only customers who click on that link are able to take advantage of the promotion campaign. The application for that link is potential. We can list some as the followings.

  • Create a real incentive to encourage customers to join your email list. Normally if you send them the promotion code, it is likely that you’ll see your code later on in other coupon sharing sites, which is a real danger. The overuse of the coupons may bite into your budget. Besides, the incentive is not that valuable if your visitors can easily search for it online.
  • Fuel a real loyalty and/or targeted campaign. You can create a real treat to your valuable customers and set up multiple other campaigns to for other groups of customer just by delivering different groups different links.

Let’s start off by creating an email campaign for your subscribers only! There are only 2 steps away.

  1. Prepare the campaign in Free Gifts backend

Go to backend, Gifts on Cart and set others condition. After setting other condition of your choice, you can generate the promotion link, just simply put your promotion campaign name (or whatever you like to Promotion code box). The app will automatically create a link for you.Enter promotion code to create link in Free Gifts backend

  1. Start emailing

Now, do you have your customer list in hand?

You can start emailing your subscriber with the content like: “This is for you: Buy a T-shirt and get another one free. Promotion is activated only by clicking on this link.”

If you want your email look a more professional. There is nothing holding you back from creating such an attractive email like this one from eDream. Its title is “Subscribers only: Save up to £50!” Just link the button Book now with the one you taken from step 1.

Example of private link usage in email campaign

Have you got any ideas to play around with this interesting feature of Free Gifts. Start your campaign NOW.

 

 

 

 

Migrating to Shopify from Magento: the pros and cons

“Which platform would be the most suitable for ecommerce?” seems to be an always-in-mind question for all business owners. And as the answer varies, sometimes we should do tests so as to choose the one that brings the most impressive outcome to our business.

Let’s check out the pros and cons in an transformation from Magento to Shopify – the 2 most popular platforms for ecommerce, based on the case study of Right Channel Radios.

shopify vs magento

  1. Pros

No more tech worries

While user should know at least a little about UNIX or template structure to get up-to-speed with Magento, they will have Shopify managed all of the server, upgraded and coded maintenance issues.

Hosted, but extremely customizable

You have Shopify managed all of the server but you still can control and customize it to your needs (of course you don’t have true 100% control)

Regarding the case study of Right Channel Radios, their geo-locating shipping calculator and custom vehicle recommendation wizard- both fairly complex features –  were both implemented within their hosted environment.

Ease of extensibility

Adding extensions is no longer complex when you switch from Magento to Shopify. A couple of clicks and you’re done, and I haven’t run into any incompatibility or stability issues like when you install new modules to Magento sites.

Simple & Intuitive Interface

Magentois fully and systematically functioned, which results in composing several steps for a task such as refund for edit orders. This is not an issue with Shopify as you simply click “Refund” right on the order page. Therefore your team was able to hit the ground running on day one with almost no training.

Other things

A review by Andrew Youderian from Right Channel Radios is that with Shopify, Support has been solid, server response time is good, enhanced eCommerce analytics support for Google Analytics in built-in and Shopify Payments integration is really nice from a fraud detection perspective.

  1. The cons

The pros seems to be impressive, but to be objective, they still run into few issues.

Botched Order History Migrations

Shopify deals with orders, customers and accounts in a very forward thinking manner by linking everything to an email address. So store owners were able to create workarounds to allow customers to create a new account and auto-import their old order history.  Butthere is an issue when order records were transferred from Magento to Shopify: instead of showing the actual order date, what was recorded was the date the order was imported to Shopify.Along the same lines, date transferred didn’trelate to whether a customer from Magento had an account or simply checked out as a guest. This causes a lot of disadvantages for any transformation.

Impact on SEO / Organic Traffic

One of the biggest concerns people have when migrating platforms is losing their SEO rankings if/when URLs change.  Shopify uses a different URL structure than Magento, so taking a hit on the SEO front was definitely a major risk factor for the migration. Fortunately, theyhaven’t yet seen any major impacts to organic traffic from the change to our URLs along with the corresponding 301 redirects.

In conclusion, thanks for the detailed description of Right Channel Radios and their statistics (you can see more at http://www.ecommercefuel.com/shopify-vs-magento/), we’ve got a thorough understanding about the pros and cons when transfer between the most popular ecommerce platforms.

The decision is still on your hand, just take this article into reference and consider the best solution based on your business conditions.