Tag Archives: banner slider

A checklist for product image optimization on Shopify stores

A checklist for product image optimization on Shopify stores

When shopping online, 68% of product quality is perceived from product images. The photography of a single product is important. But do you know that product images can serve far more important duties by forming a professional look, adding credit to your whole site, and lure organic leads. Here is the takeaway checklist for you to optimize your product picture’s performance on Shopify store.

A checklist for product image optimization on Shopify stores

The pattern consistency

The professional look of your whole store is crucial because it creates the first impression on your customers. Make sure that your thumbnail picture on collection page have a consistent look and feel by keeping the background, size, and pattern the same. A uniform style ties together the aesthetic appearance of your entire store, as well as provides a simplified view of your products for your customers.

Now we can have a small test. Please, look at this picture in 3 seconds, then tell which product interests you.Multiple pattern product images example

Did you find one? No, didn’t you? It is an example of a store with different product picture patterns and backgrounds. It’s impossible for customers to find an interesting product in a glance. Basically, we are left no choice but to have a close look to see what is sold. That is not a wonderful customer experience at all.Uniform pattern product images example

The sizes

As mentioned earlier, you should be consistent about your images’ dimension and proportion. By doing so, your images will appear the same size on collection page.

Research has shown that not every aspect ratio is pleasing to the eye. Over the years it has been defined a “standard” set of proportions, which will always have a nice result: 1:1, 4:3, 3:2, and 16:9.

Standard image ratios

According to Shopify, the optimum size for square product images is 1024px by 1024px. (As the full-width on your size is 1024px). Therefore when you created a slider with our Banner Sliders app, we recommended to resize your picture height by taking original height*1300/original width). From those ratios, we suggest other optimum picture sizes as 1024:768, 1024:683, 1024:576px.

A good rule of thumb for ecommerce images is to try to keep your image file size below 70kb. Shopify automatically compresses the images so it shouldn’t be a huge problem to you. The advice is to keep your pictures about 70kb.

Format

For most ecommerce situations – JPEGs will be your best bet. They provide the best quality and the smallest file size.

Never use GIFs for large product images. The file size will be very large and there is no good way to reduce it. Use GIFs for thumbnails and decorative images.

PNGs can be a good alternative to both JPEGs and GIFS. If you are only able to get product photos in PNG format, try using PNG-8 over PNG-24. PNGs excel at simple decorative images because of their extremely small file size.

The SEO optimization for the image

Your product image can act as a tool to lure organic search for your store with its name and alt text (or alt tag). Alt text is a text alternative to images when a browser can’t properly render them. In some browsers, customers can see alt texts when they hover their mouse on your picture. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names, and alt text.

Therefore, creating descriptive, keyword-rich and in Plain English file names and Alt tags is absolutely crucial for image optimization. You can do it with your instinct when asking yourself a question “What would I search for if I were a customer?” Besides, a good habit is to get into is to look at your website analytics, and see what phrasing patterns your customers use to perform searches. Determine the most common naming patterns they use, and apply that formula to your image naming and alt text filling process.

Conclusion

The entire point of optimizing your images is to enhance customer experience on your site, hence help increase your bottom line. So be sure to check your performance regularly and alter your weak points such as checking your alt text optimization and refill it if needed. But checking our checklist when you upload any product pictures is a good start.

Using Carousel for Shopify Store: Common Mistakes and Tips

banner-slider

Using carousels or banner sliders are now popular in web design, however, are they really effective for Shopify Stores?

In fact, we can’t deny the reason for its popularity is that it delivers multiple messages to customers onto the main homepage without looking like you are ‘gaming’ the search engines or keyword stuffing…

Anything has pros and cons and if we don’t know how to optimize banner sliders, they contain severals unexpected drawbacks. In this post, we will help you to look into potential problems with carousels and suggest you solutions to these problems.

Slides move too quickly

Too fast speed of sliding can be a problem. Customers don’t have enough time to get information then your message fails. In worse situation, clients might feel annoyed because of seeing images moving around and around. They are just like bad advertisement. Moreover, too fast moving sliders distracts customers from other part of your page as well.

Tips: Be careful with the speed of carousels. Too fast or too slow are both not good.

Lack of Navigation

You see a beautiful product, which is on sale now but it slides to next image already. You want to see it again but you don’t know how. Wait? Yes, you can wait until it moves a circle and come back. How irritating it is! That is the problem of sliders, which lack navigation button or too small navigation button.

Tips: Ideal carousel is to give control to the users. That is, they can skip ahead, direct the flow, know where they are in the carousel, and turn off an auto-play function.

slide2Problem of CTA

The present of 3 or 4 messages right at the home page can confuse customers a lot. They even can’t get any information because of being overloaded. There is also, as Jakob Nielsen points out, the problem of banner blindness.

Tips: Put labels on images but shouldn’t be greedy of text. Labels are informative, meaningful and describe what users want. Labeling each slide incentivizes them to click because the labels tell them what they’ll get. Users are more likely to click on something that looks informative to them.

Check out Banner Sliders app!

How to change shopify theme slider.

This article instructs you to change slider on the home page.
1. Hide/Show slider from theme admin
Some theme have slideshow at frontpage and provide setting to change slideshow. It this article i use React theme
To manage slideshow you goto Shopify Admin -> Themes (left menu) -> Customize theme (button) -> Home Page slider (tab). From there you can disable or enable slider
When you finish click on button Publish change on top right.
2. Customize flexslider from liquild
If theme admin don’t provide enough settings to control slider you can made change directly in liquid file.
To open liquild file goto Shopify Admin > Themes (left menu) > … (button) > Edit Html/CSS (drop down)
Search for a lliquild file which contains flexslider code like this one. In React theme it is in file shopify.js.liquild

$slider.flexslider({
        animation: '{{ settings.slider_home_transition }}',
        animationSpeed: 500,
        pauseOnHover: true,
        keyboard: false,
        slideshow: {{ settings.slider_home_auto }},
        slideshowSpeed: {{ settings.slider_home_rate }},
        smoothHeight: true
});

In above code some parameters is controlled from theme admin. some is not for example
animationSpeed: Set the speed of animations, in milliseconds
You can have more control over this slider by using more parameter from here https://github.com/woothemes/FlexSlider/wiki/FlexSlider-Properties
3. Using Banner Slider
If you don’t want to change in liquild file or read flexslider property you can use Banner Slider app. You can easily customise many things from admin and update to your homepage with just one click. You can also use many type of slider (40+ sliders templates).