Businesses have adapted to a new client buying experience since the early days of e-commerce. But, notwithstanding the predictions of their collapse, physical stores are far from abandoned.
Rather, a better understanding of how a company’s online and physical surroundings interact is now available. In addition, online shopping allows merchants to provide a simple, quick, and frequently customized experience, which they’ve learned to expect. As a result, physical retailers can no longer provide in-store shoppers with the basic minimum.
So, many businesses make an effort to make their online presence feel more like a physical store. Here are nine of the finest ways to give your online store a more personal touch.
Easy tips to Boost Your Sales & Conversions while concentrating to bring the in-store shopping experience
If you leave some of the most critical and significant store settings on their defaults, they may be hurting you – or at least not helping you as much as they could. But, on the other hand, changing them can have a big, sometimes instantaneous influence on your store’s sales and conversions.
- Accounts for customers should be changed to ‘Accounts are optional.’
- Check the box for ‘Preselect the sign-up option’ for email marketing.
- Change the email options “Send to” to “Anyone” and “Send after” to “1 hour” for abandoned checkouts.
9 tips to bring in-store shopping experience on Shopify
1. Product website that should be interactive
Shoppers’ attention is drawn to your product pages. Nine out of ten customers think product photos and videos influence their buying decisions. As a result, retailers should prioritize optimizing their product pages, from copy to visuals.
To offer your customers a better picture of what you’re selling, include high-quality product images on your product page.
Add 3D modeled photos of your products to your website. This is a brand-new Shopify tool that can help you improve the shopping experience for your customers.
Ensure the product description is accurate and that you’ve included all relevant information to help buyers make more informed judgments. A product page with the related product’s review will make that product more satisfactory. Try to use tools that collect more reviews for your product page.
2. Improve your store’s searchability
The ability to search is critical for directing customers to the appropriate products. It’s so critical that buyers are 90 percent more likely to use search than those who are just browsing.
Visitors who receive null results are three times more likely to leave and, more often than not, never return, thus a terrible search experience may be damaging to the bottom line.
A search engine is the starting point for 93% of all online experiences. Furthermore, if you look at your store’s stats, you’ll notice that a large percentage of visitors arrive from search engines.
Therefore, your customers should be able to find your products, both in your store and on search engines. In addition, you may capture audiences who are already interested in your products by optimizing your store to be more visible.
You should also join the Google Shopping network so that customers searching for products similar to yours will see product listings at the top of the search results page.
3. Set up a live chat to immediately answer questions.
After receiving terrible customer service, as many as 89 percent of buyers claim to have stopped shopping at online retailers. Imagine going to a mall retail store and finding no one to assist you in determining the sizes or freshness of the product you want to purchase! Customer service is an essential component of the buying experience.
As a retailer, you must meet this demand, especially if you sell to customers all over the world. By establishing a customer care channel, you’ll discover that customers are more satisfied with their shopping experience and are more inclined to return to your store.
4. Suggestions for products
You must keep your customers interested by arranging your store’s content in such a way that they flow through your Shopify store from the time they arrive at the time they leave.
For example, imagine visiting a product page and seeing a few characteristics that you dislike. If the product page doesn’t have any tailored content, you’re likely to leave and hunt for a similar product elsewhere.
This is when product suggestions come in handy. Set up customized recommendation widgets on your business to keep your customers engaged. Product recommendations that are highly relevant boost engagement by 70%.
5. Remove any adverts that have been placed into your browser.
We’ve all tried browsing a website only to be greeted by obnoxious advertisements and popups. This poor buying experience may cause visitors to abandon your eCommerce site.
In the United States alone, eCommerce adware costs more than $25 billion in lost revenue. So adware is creating a huge loss that can’t be overlooked. Competitors may also use these pop-ups to divert prospective customers away from your store.
Set up adware blockers on your Shopify store to prevent your customers from leaving because of adware. These blockers will keep competitor ads, popup ads, video commercials, and adult content out of your store.
6. Activate voice search
Voice search is a growing trend in eCommerce that will play a significant role in online shopping. Before making an online purchase, 40% of millennials used voice search. The issue with voice search is that it returns extremely targeted results for your query. This means that you must optimize your store pages to increase your chances of being voice search visible.
During the Coronavirus outbreak, the number of voice-assistant users climbed from 46% to 52%, and this trend is expected to continue, with a large increase in voice search in the eCommerce business in the coming years.
According to the PPC research, people are more likely to utilize voice search to find answers to their queries or questions. As a result, voice search might be considered a top-funnel activity.
It means that you are aware of new consumers to your store, but that purchases will not always be made immediately based on what you are selling. For this, you’ll need a strategy for following up with website visitors once they’ve found you.
7. Visual lookup
Online customers prefer visual information over the world, thanks to networks like Pinterest and Instagram. When purchasing online, 50% of shoppers feel that visual information is more significant than words.
Additionally, more shoppers will use visual search as online retailers improve their visual search capabilities, making it easier to search for a certain product. You must be able to accommodate customers who want to look for a product using an image.
Also, you can improve your product page’s visual lookup by showcasing the UGC reviews like photos and videos generated by your customers. Several apps provide this facility on the Shopify app store, which collects customer’s photo/video reviews.
Set up the Visual Search app to make it easier for your customers to find products. You may also list your products on Pinterest and take advantage of the potential to attract new customers through this network.
You can also choose TikTok marketing for a better visual lookup. Here are the 7 Tips Using TikTok To Market Your Shopify Store.
8. Make your payment alternatives as flexible as possible.
The absence of payment alternatives was also highlighted by 6% of shoppers as a factor for cart abandonment. Many stores are strict about the number of payment methods available, only offering card payment and one other payment platform as alternatives for customers to pay for their orders.
Using payment networks like PayPal, Apple Pay, and pay later applications, buyers won’t necessarily want to pay with their credit or debit card. It would help if you made your payment alternatives as versatile as possible, allowing customers to select the platform that they are most comfortable with.
A business owner can see how a customer reacts to prices and products by telling them to “put themselves in their customer’s shoes.” This allows owners to change a few things to make the entire buying experience easier. This is true when it comes to payment flexibility. These modifications will undoubtedly benefit the company by attracting a much larger audience.
As many sectors have realized over the last few decades, more customers equal greater profitability. Businesses have discovered that by making payment choices flexible, more customers will buy the products, and repeat customers will generate more profit opportunities.
9. Allow customers to customize and personalize their gifts.
According to the New York Post, 62 percent of Americans prefer personal gifts and originate from the heart. Customers who wish to buy something special for their loved ones may be enticed by the addition of present customization options in-store.
Sequoia Soaps is a local Quebec company that excels at this. It not only sells handmade soaps and skincare goods but also customizes gifts to draw in additional customers. Shoppers can design their gift baskets in-store by mixing and matching things to create the unique ideal gift.
I hope this information assists you in creating an online shopping experience that encourages customers to return to your Shopify store and converts them into loyal customers. Always remember to optimize your store design and stay current with the latest e-Commerce trends, testing them to see whether they work for your clients.