There are many ways business owners or entrepreneurs can generate leads—via their websites, email, direct contact, or social media. Since almost everyone uses social media nowadays, it is only natural for companies to try to capture leads from popular social media platforms.
In this article, we’re going to talk about how you can generate quality leads from Facebook, the most widely used social platform in the world. You’ll learn 7 awesome and innovative lead generation tactics along with some useful tips to keep in mind.
Let’s dive in!
When it comes to lead generation, you should know who to target. Then, think about the content you plan on posting and how you can implement it to improve your lead generation. Each of the lead gen tactics mentioned below uses a different type of content.
7 Ways of Facebook Lead Generation
Make Facebook Lead Generation Quizzes
Posting fun or interesting quizzes on Facebook is one of the best methods of lead generation. Lead generation quizzes can organically incorporate a small lead form which quiz takers fill in happily to be able to take the quiz or see their results.
1.79 billion people use Facebook every day. A unique way of marketing and lead generation, such as posting a quiz can enable you to leverage this gigantic number.
Some quiz makers even let you integrate your quizzes with popular e-mail marketing tools and automate the follow-ups. This saves a lot of time and effort.
Add Links to Image Captions
Another interesting idea would be to add links to image captions. Images are among the most shared and easily digestible types of content on Facebook. By adding links into the captions, you can bring a lot of traffic to your website. You can either take them directly to your lead form or offer them another piece of content first to prime them for the form. This additional content could be a blog post, informational video, or quiz.
Create Live Videos
Facebook is well-known for live videos. Many people stream their daily activities on Facebook, and their Facebook friends can see them “go live” and interact with them via a chatbox.
For groups/pages, going live can result in a large number of people on Facebook tuning in to see what the live video is all about. You can use live videos to promote certain products/services and add links that will generate more leads.
Add Interactive Elements to Your Page
Aside from improving brand recall, making your Facebook page more interactive can also help you in your lead generation efforts. Engaging with Facebook users in this way helps keep your page in their minds and encourages them to visit more often.
One way you can add interactivity to your Facebook page is by having a detailed page description with links that are geared towards your lead gen efforts. Encourage people to click on the links by adding an appealing CTA.
Another great place to add your links is the description of a pinned post. Almost every person who visits your page will see your pinned posts, making pinning posts a great way to generate leads from both new and old visitors to your page.
Share and Repost Blog Posts that Generate Leads
When using Facebook for lead generation, you can also leverage your existing high-converting content. Share blog posts and videos that have helped you generate a large number of leads in the past to bring fresh attention to them. You can also share your old quizzes or surveys.
The trick here is to not overdo it. Don’t share content way too often to avoid seeming pushy. Share your blog posts every few weeks for the best possible results.
Organize Giveaways or Contests
If you organize giveaways or contests, you might get the attention of many people who still aren’t following your page despite your best efforts. This is a good idea for getting more followers and reaching more people who might become your leads.
Giveaways will help you turn many people interested in a particular product or service. The same goes for contests, as they will excite your target audience and compel them to try out your brand.
Helpful Facebook Lead Generation Tips
Now that you’ve learned some of the best ways to acquire new leads on Facebook, let’s have a look at how you can optimize your Facebook lead generation efforts. Here are 5 helpful tips.
Double-Check Your Target Audience
Knowing what kind of audience you are targeting is the key to success. If you sell goods and services that teenagers like, you should target teenagers, young adults, and perhaps even people in the age group that might have teenage kids.
Conduct thorough research when it comes to this for the best results. If you target people who might not be your desired target audience, the results won’t show for it and you’ll end up with a lot of wasted time and effort on your hands.
Use Facebook Forms
Using Facebook forms is an excellent way to generate leads. But, you’ll need admin privileges to access Facebook forms. If you do, you’ll be able to see your page visitors, how many clicks you have, and how many interactions you have had in the recent period.
You can use this to your advantage and learn who is attracted to the content you publish. That way, you’ll be able to target a specific audience better, such as people from particular countries.
Get the Post Anatomy Right
Introduce links strategically in your posts. Including lead-generation links into every Facebook post will make you look like a spammer and have your efforts backfire against you.
Also, there should be a concise and well-thought-out arrangement of everything you post for the best results. Think of what suits you aesthetically and go for an aesthetically-pleasing look when it comes to your posts.
Optimize Your Lead Forms
Having a well-optimized lead form will solve many of your lead generation problems. Here’s what you should do—
- Use simple forms – If you use overly complex lead forms, people might not even bother to read through them, let alone fill in their data and information. Ask only for details that you are going to use.
- Be as genuine as possible – Be honest and upfront when asking Facebook users for their information. Your lead generation forms and methodologies mustn’t seem shady.
- Think about what you’d like to see in a form – When you create a lead form, you should try filling it out once before adding it to your website. This way, you’ll have a better idea of how it will be perceived by your audience.
Use the Right CTA
Including a compelling CTA (call-to-action) button in your Facebook pages will get you far when it comes to generating leads. But, make sure you don’t seem pushy with your CTA. Instead, encourage page visitors with an interesting value proposition. Be positive, genuine, and specific with your message to achieve the best results.
Overall, using Facebook to generate leads is a fantastic idea. We hope that the tips and tricks we’ve shared in this article help you quickly boost your Facebook lead generation efforts. But, you should keep in mind that Facebook is evolving every day. While the ideas in this article will get you off to a solid start, there is nothing like testing out your strategies.