How to choose the best shopify apps?

Best shopify apps

Becoming a Shopify store owner, you certainly want to optimize your store for better efficency and success. Now, Shopify app store provides so many both awesome and poor apps so how can you be concious enough to choose suitable ones?
Of course, a thorough analysis is neccessary before approving charge of any app. However, you get confused of features, reviews, etc and you don’t know where to start. We have some ideas.
Now, get it started!

Set up your goals

Before starting to find third party Shopify apps, ask yourself “why do you need additional apps instead of using core features of Shopify?” You know that Shopify provides fundemental platform for any ecommerce doing business comfortably, and adding too many apps and new features is not neccessary. It puts press on your themes and requires some work to integrate new apps with your current theme and older apps installed in your site. Last but not least, additional apps can slow down the page loading of your site, which leads to unexpected negative traffic result.
Hence, in order to avoid installing too many app, make your goal clear before starting with additional apps. It can be divided into some metrics as follows:
Marketing – Increases on site eccommerce conversion rate, average order rate, or drives more top line revenue in some way direct or indirect.  Some examples:

  • Goals for total revenue or revenue growth.
  • New customers vs. returning customers.
  •  Average order size.
  •  Shopping cart abandonment rate.
  • Upsells and side-sells.

Support and Tools – Helps make better decisions that in turn directly help drive more revenue or cut costs (customer service hours, etc.). Some examples:

  • Number of complaints or returns.
  •  Average resolution time for any issues.
  • Number of positive reviews.
  • Reducing the amount of time spent on admin activities.
  • Streamlining and automating processes.


After you make decision on specific goals, now you search for apps that have features meet your requirement. It’s better to find one that has all the features you need, rather than one that has a lot of features, but is missing some that you need. You don’t want to run two or more apps for the same set of tasks. Besides, with multiple features, the app might cost much more than the simpler one, which suits your case.
This step may takes you a lot of time and your list may be long. So come to the next step to shorten your list.


Software in general or Shopify app is a kind of product that need technical support for lifetime. It is not like buying a new clothes. With Shopify apps, support is one of the biggest aspects to consider before choosing an app. Because there is no security that the app will works properly in your website right away. Even now it can work well but when you change your theme or install another app, it could arise unexpected errors. You will need the creators’ help.
Be sure to check out the customer reviews for each app, including any that discuss support responsiveness. In addition to reviews, experiencing the trial is highly recommended. Nearly all apps offer trial version. Give them the first homework to check whether they are good or bad.
In case, you even doesn’t have time to try out every potential app, you can test their support with pre-sale questions. You will see how they react with customers’ inquiries.


We recommend starting with apps to increase sales, improve traffic. Important thing is that you know your specific goals then make a strategic choice of apps. Suitable number of apps to install at a time is just one or two.
We hope to receive your own sharing about app selection.

3 Essential Shopify Apps for Marketing

3 Essential Shopify Apps for Marketing (3)

Being an online store owner, you are always making efforts to find ways for better traffic and sales. There are so many ways to achieve these goals and sometimes it confuses you to choose the best one to start with. Marketing is a next indispensable step after you set up the store perfectly. This post is for you if you are a Shopify store owner and trying for more traffic and sales. We will showcase 3 essential shopify apps for marketing, which definitely increase your sales.

Let’s get started!

Product Labels logo-Product-Label

Price: From $0/ month

You have special products that we want to highlight and attract customers. However, you doesn’t know how to make them stand out in a hudreds of products in our stores. Product Labels helps you to feature those special products by labeling them automatically.


You can add attractive icons & call-to-action texts such as “Hot”, “New”, “Save 20%”, “Low Stock”. Interest labels could bring a lot betterment for the sales of Shopify stores. Even though they are just a small tools, they contain a great message about the product to a buyer. Labelling stirs customer’s interest and motivate them to make a purchase decision urgently.

This app is very powerful for stores, which have many products because it works based on rules automatically.

With Product label, you can:

★ Show labels for Individual products.

★ Show Labels for On Sale products.

★ Show Labels for Out Of Stock products.

★ Show Labels for New products.

★ Show Labels for Products based on Price Range.

Label your products Now


2. Free Gift free_gifts.jpg

Price: Free – $29.99 / month

Giving gift for customers always delight their shopping experience. You know that anyone loves gift. Free Gift app for Shopify stores is great marketing tools for you to give customers free gifts or discounted when they purchase at your stores.


Free Gift app is an awesome solution for giving gift with multiple features. It works based on 2 main rules: Catalog rules and Shopping Cart Rules. What does this mean?

About catalog rules, you can set up gifting rules based on the brand, categories, vendors, certain products, etc. For example:

  • BOGO (Buy one get one)
  • Buy X get Y free
  • Buy X get 40% off of Y
  • Buy X get many free gifts ( Y,Z…free)
  • Buy any product from a category A get gift(s)
  • Buy any product from a vendor A get gift(s)
  • And Many More…

About Shopping Cart Rules, gifting rules are set up based on the total purchase of customers in term of total quantity, total order value, etc. For example:

  • Purchase over 500 USD get X free
  • Purchase over 500 USD get 40% off of X
  • Purchase over 500 USD get many free gifts (X, Y… free)
  • Purchase 3 items get X free
  • Purchase 3 items get 40% off of X
  • Purchase 3 items get many free gifts (X, Y… free)
  • Purchase 3 items get one gift (or multi gifts) in a category A
  • And Many More…

At this point, you may wonder that we have awesome rules like that but how can customer notice about the gifting promotion? Of course, the app provides you with proper solution as well.


With catalog rules, you can stick label “Free Gift”, “Discounted gift” on the product that includes gift. Whereas, if you have shopping cart rule, you can show motivation message on cart page to urge customers to purchase more in order to reach the milestone of getting gifts.

Start your free gift promotion today

3. Promotion Popups logo-promotion-pop-up

Price: Free – $12.99 / month

You may find popups annoying but in fact, it works, it works really well. That is the reason why many big brand still uses it frequently. If you have take a look at our last post on “Shopify stores: Best practice to use Popups” you might have ideas of how to use popups effectively.


Promotion Pop up is wonderful app that helps to increase your conversion rate. Pop up can be in range of event, subscription, coupon, social sharing, etc.

Let’s see what you can promote with Promotion Pop up:

Show Pop up at anywhere you want from Landing page, home page, cart page, checkout page, etc.

  • Create multiple types of pop up including Newsletter Popup
    • Video Popup
    • Coupon Popup
    • Countdown Popup
    • Product Popup
    • Redirect Popup

Promote your campaign now

Does your Shopify store have traffic but no sales?

Shopify Stores

After setting up your Shopify stores, as many other people you expect to have a successful business as soon as possible. However, it is just the start of business battle. You start getting first traffic and it increases day by day but you haven’t got any sales yet. Where did you go wrong?

Traffic is a main metric when we look at a website statistics. Is it true that more traffic ensures more sales and less traffic means problems? When we run an online store, the final purpose is profit. Hence, traffic means nothing if you have low conversion rate or no sales at all.

In this post, we would like to figure out some main reasons for low conversion rate of Shopify stores and give you several suggestions for improvement.

 Your traffic doesn’t come from your targeted customers

Firstly, there are some ways you can buy traffic but it is unnecessary and even marks down your site with search engine. Make sure that your traffic comes from a valid good source.

Secondly, you are aiming wrong audience. You are targeting too broad but not correct. You spend much money on advertising but they are not the potential ones to purchase your product. Make sure that you are publishing information to right audiences. In your adverstisement, you should filter the audience by demographic, interest, income level, education, etc.

The problem is not only the advertisement, it is the content in your site as well. There are several types of vistors to your site:

  • Navigational Visitors – They Know you already and come to your by navigating through search.
  • Informational Visitors – They just come to gather information about your product and services, but have no interest on buying it.
  • Transactional Visitors – They are visitors who want to buy product you sell but in a dilemma whether to buy from you or your competitor.

Converting the transactional visitor to sale should be your target and to do that you can create contents like

  • Comparison between you and your competitor
  • Why should they buy from you
  • Projection of you USP
  • offering some expert advice on products etc.,

 Landing page Mistakes

A common mistake of landing page is no correlation between your ad and your landing page. It could be a promotion that they see in facebook but when they click on the link they finally find an incoherent landing page. How disappointing.

This is what the author, Kevin Ryan said about ads not matching landing pages:

“Not only was this is a wasted opportunity for the advertiser, but it created a frustrating experience for consumers”.

Second, too many distraction elements discourage customers to continue. A good landing page should have one message, and one action to take. It should be impossible for a user to do anything else once they land on your landing page. There’s nothing more sore than a page that has too many elements like links, pop-ups, random images and all that fancy décor that serves no purpose.

No motivation for customer to continue

Supposing that you have good landing page, correct targeted customers but you still have low conversion rate. In this case, the things lie in marketing tactics. They should see somethings to keep them stay longer. Popup is a good choice to convert vistors into customers. In our last post, we have introduced you some best practices of using Popups for Shopify stores. You can refer and implement popups smartly.

Promotion Popup app is a useful tool to retain customers and promote sales. It supports many types of popup:

  • Newsletter Popup
  • Video Popup
  • Coupon Popup
  • Countdown Popup
  • Product Popup
  • Redirect Popup

Hopefully, you can make improvement for your website after reading our post. We would be happy if you could share with us your own situation and experience.

Shopify stores: Best practices to use Popups

stockmen (3)

Don’t you know that website popups is annoying box that pops up “surprisingly” when you are surfing the web comfortably? You don’t like popups and you just try to find the little close button to make it disappear. So why do website owners and especially store owner still use them? That makes you confused of implementing a popup for your Shopify store or not. Popup is really annoying but it works well, in reality.

In this post, we’re going to tell you why you must implement a popup for your Shopify store, and the best practices to get the most from it.

Why should use Popup?

The initial purpose of a popup is to urge customers to take action with a strong motivation. The motivation can be latest information of promotion that you want to let customers know and avoid them leaving the site right away, and more often than not, it is to collect customer email addresses.

The case-studies are flooding in, with many businesses seeing up to a 40% drop in bounce rate on their website. We’re seeing lead conversion rates of 6.39% and 2000 leads captured in only three months.

You many not believe in this annoying tool but it works really well.

In this post, we temporarily don’t talk about the dark side of popups. Let’s pop into the best practise to use popups for your Shopify stores.

Best Pratices to use Popups for Shopify stores

Only show sales or email capture Popups only ONCE per user

If customers refuse to give their email adress right after they see your email capture pop-ups, they are not likely to enter email adress again even on the 10th time they come to your site. Then if they return to your site, make sure that you won’t annoy them by showing pop-up constantly.

Delayed Popups to avoid annoyment

Everyone get used to the annoying popups appearing right they click on a link. People seem to close these popups right way without reading any text. So consider a delayed pop-up for your site. For example, after they stay in a page for a while, the pop-ups will display or popups only show on scroll or on click.

Use Small Popups

We can’t deny that popup is annoying but we can make it less annoying by making the popups smaller. You can imagine how irritating it is when you are reading something interesting and a sudden large popup blocks what you are seeing. If you implement a smaller popup, customers feel more comfortable and may pay attention to your information.

Popups can be Used for More Than getting email addresses and promoting sales

Have you ever wondered what you can do with popups better than simply getting email addresses and promoting sales? It could be customer service offer. For example , a pop-up asks customers if they would like any support. If yes, they can connect with your support easily through a contact form or a window chat. This ensures that you are giving great customers service.

Contact us today to have best pop-ups with Promotion Popup app!

Shopify Review 2016: Best Ecommerce Platform?


Lots of you are asking around which ecommerce platform is the best suitable for a company just starting out with an online store. You may read a lot of review posts which are very long but complicated. A short answer to that question is whether Shopify offers all features that your business need.

Ok, let’s get started!




Easy to use

5/5 No matter how many features Shopify has, it is still very clear for user. You simply can’t get lost there. Everything is logical and simple since you create a stores.



There are over 100 excellent design templates to work from designed by well known designers. Refer to our last blog post on “Best free shopify themes for your online stores”.

However, this number (100) is still a small one compared to other platform.

Shopify Pricing


“A bit pricey, but easily one of the best eCommerce solutions on the planet.”- Shopify review written by Casey Ark

Shopify’s pricing ($29/month-$299/month, depending on how many products you’ll need to list) is relatively reasonable.

Basic feature


Product Types


All kinds of products supported including digital products.

Product Variants


Offer different variations of your products, such as multiple sizes, colors, materials, and more

Mobile View


Your online Shopify store includes a built-in mobile commerce shopping cart. Your customers can browse and buy from your store using any mobile phone or tablet.

Your own domain


Use your own domain name, or purchase one through Shopify.


Edit HTML and CSS


You have full access to the HTML and CSS of your store, making it easy to customize every aspect of your website




Optimize SEO


Shopify supports SEO best practices like customizable H1, title, and meta tags.

Coupon code


Run sales and promotions by offering coupon codes that save customers money.

Email Marketing


Notify your customers of upcoming sales or new products with the MailChimp email marketing app

Sell on Facebook


Your Facebook fans can browse your products and make a purchase without leaving Facebook.

Gift Cards


Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.

Check out/Payment

SSL certificate


All pages, content, credit card, and transaction information is protected by the same level of security used by banks

Credit card


You can accept Visa, MasterCard, Discover, and American Express

Flexible shipping rates



Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.
Automatic taxes


Based on your location, Shopify will automatically handle major country and state tax rates.



Overall tracking


An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.

Google Analytics


Google Analytics works with your online store, so you can track sales, visits, and referrals.


In short, whether you are a beginner, intermediate or advanced users, Shopify Ecommerce platform is built for you. We are happy to recommend Shopify to everyone. You can give it a try with 14 – day free trial. I am sure you won’t be disappointed.

Common Mistakes of Shopify Stores to Avoid

common mistakes

With Shopify, setting up an online store is not a difficulty and doesn’t require a great investment. Selling online can be a big moneymaker because of its low cost including: no rent and utilities of a real store.

However, running an online business or offline business won’t guarantee profit. It’s not so easy to attract new customers and sell them your products. Indeed, 80% of entrepreneurs starting an e-commerce site fail within the first 18 months. What are the reasons for this colossal failure rate?

Although each business has its own essense, we will introduce you some common reasons for this failure. If you understand these factors, you should know what makes your ecommerce succeed.

Mistake #1: Too competitive market

Product is the core issue of any business. What should you sell? – the first biggest question of any storeowner. Many people come up with selling either T-shirts, girl clothing, shoes, or bags when thinking about starting an online store. You know what? Although these markets are easy to join, they are ultra competive ones.

So what is the impact of choosing a competitive market?

  • You may never appear in search engines because of competitive keywords in that niche.
  • You are new late comer so you might have to compete by lower price, which means less profit.
  • It is hard to be better than the old one. There is narrow space for you stand out.

You know the equation of selling:

Profit = Demand * (Revenue – Expenses)

If you come to a niche that is too narrow, there won’t be enough customers. If you pick a niche that is too broad, you’ll have too much competition.

Ideally, you had better pick a product or set of products that isn’t readily found in brick and mortar stores and doesn’t have a lot of online competition. More importantly, there should be enough demand for you to make profit that meets your business goals.

Most people pick a niche that they are passionate about but they don’t take into account the potential profit. These entrepreneurs find it hard to have customers and barely make any money.

Mistake #2. Lack of Customer Service

What is customer service in ecommerce when you don’t have sale representative to speak to customer face-to-face? Customer service is the support you offer your customers — both before and after they buy your product — that helps them have an easy and enjoyable experience with you. It’s more than just providing answers; it’s an important part of the promise your brand makes to its customers.

What happen if your business is lack of customer service? Customer requests are answered slowly; Customers don’t know how to contact you; When customers have problems with your product, they will be frustrated if they dont’ receive support from you.

Let’s see the impact of poor customer service:

Decline of Word-of-Mouth Sales

Customers have tendency to discourage other people to purchase from the company that they have negative experience with product and service. This is very dangerous because it marks down the brand image and finally could lead to a finanacial problem of your business.

Decline of Repeat Customers

You know that it costs less to retain current customers than it does to attract new ones. If you offer good products as others but you have superior service, you can keep customers. If a company has to spend a constant portion of their operating budget on  attracting new customers, it can lead to a cash flow problem.

Mistake #3: Don’t know your ideal customers

After you do research on products, you come to hunt for customers. Most people know the statistics about their customers but the step that many don’t consider is to visualize the ideal customers and profile them.

If you dig deep enough, you will find that niches have niches within them. The more you can target, the better, since it will be easier to identify with your customer’s needs.

Customer understanding is also meaningful when you use information to tartget customers in facebook advertising.

Mistake #4: Lack of A Marketing Plan

“Fail to plan, plan to fail”

When you already know who your customers are, setting up a marketing plan should be easy. If not, it seems like you are walking in the dark. You do one thing one day, and some other thing in other day. You don’t have strategy to focus your resources on.

While every ecommerce store should have a well-rounded marketing plan that covers all bases, some channels will obviously be more effective than others. For some businesses, SEO is good but for others, social media is better.

Giving customers free gifts is also a good marketing strategy when you are just starting out.

Whatever your plan is, don’t forget to track it then have suitable in time adjustment.

Top 5 Must – Have Shopify Apps for Startups

5 must-have-shopify-apps

Getting started with Shopify, you are may confused of which apps are most useful or must – have for startups. Each of you have a different business scale so the demand for apps is not the same. However, all apps can be divided into 2 main buckets including:

  • Marketing– Apps that helps to boost conversion rate, average order rate, customers’ awareness, etc.
  • Support and Tools– Helps make better decisions that in turn directly help drive more revenue or cut costs (customer service hours, etc.).

Here, we will introduce you 5 first must – have apps for Shopify start-ups, who have limited budget but want highly effective solutions.

1. Quick View (FREE) – Marketing app quick-app

This awesome app allows your customers to view product quickly by clicking on a button only without loading a detailed product page. This saves their effort and time a lot then the customer shopping experience will be improved.


You know that first impression of customers when they enter your website is crucial, which will determine their loyalty. Slow loading discourages them to come back.

Best of all, Quick View is FREE now. It has received more than 300 good reviews from customers.


Install the app now

2. MailChimp (FREE) – Marketing app logo-mailchimp

In order to increase sales, you should not forget email marketing. Normally, you need to update manually the customer list every time you want to send a campaign. Now, forget it. With MailChimp app for your Shopify store, new customers will be subscribed automatically.


Moreover, MailChimp can create targeted email campaign based on customer buying behavior.

MailChimp for Shopify is a free application. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp’s monthly or pay-as-you-go pricing plans:

Follow your customers now

3. Promotion Pop up – Marketing app logo-promotion-pop-up

Promotion Pop up is wonderful app that helps to increase your conversion rate. Pop up can be in range of event, subscription, coupon, social sharing, etc.


Let’s see what you can promote with Promotion Pop up:

Show Pop up at anywhere you want from Landing page, home page, cart page, checkout page, etc.

Create multiple types of pop up including Newsletter Popup

  • Video Popup
  • Coupon Popup
  • Countdown Popup
  • Product Popup
  • Redirect Popup

Increase conversion rate now

4. Currency Switcher – Tools app shopify app Currency Switcher

Every business has a goal to maximize profit and offering wonderful shopping experience is one of the best way to obtain that target. With Currency Switcher, customers are able to know the accurate price of products in their currencies. What does this mean? The process of making decision will be fastened. No need to convert currency at all. In case, customer doesn’t want to use their local currency, they still can choose other currency and next time when they enter the site, it will automatically display currency according to customer‘s choice.


You can find more information about this app in our last post: Does your store need a Currency Switcher app?

Take a look at Pricing of Currency Switcher:

  • All Stores : Free trial period for14 days
  • Custom or Basic Store:$16.99/month discounted to $9.99/month
  • Professional or Unlimited or Shopify Plus Store:$20.99/month discounted to $9.99/month

Globalize your business now

5. Easy Contact Form (FREE) – Customer service app easy-contact-form-logo

Easy Contact Form is a forever free app from Zota box, which bring you responsive and customizable Contact Form. This add a beautiful background image and impress your customers.

You can easily customize Templates for Customer Reviews and Feedback. It can be embed or stand alone. Moreover, it doesn’t require any additional coding so installation and usage are very convenient.

Install the app now

8 Best Free Themes of Shopify in 2016

8 best free theme of shopify in 2016

#1 Brooklyn theme of Shopify


Brooklyn is an absolutely awesome free theme designed by Shopify. It is suitable for mordern clothing store. It is fully responsive for mobile devices. Responsive design is a compulsory for any theme at the present because  over 50% of today’s visits to Shopify stores coming from mobile devices. In addition, Brooklyn theme has other features including unique typography, an edge-to-edge homepage hero, a dynamic product grid, and product pages with at-a-glance availability for each size.
– A customer said “Great theme, love the layout and the fonts. Also love the Hero picture for the home page. Works a treat for our store”


#2 Minimal of Shopify

You are selling apparel and you love standing out from other competitors. Minimal Fashion theme with latest trendy can help you. Depending on customer device, the theme will adapt to display responsively. Using this theme, you are provided with a full package for customization including the background layout, typography, product and collection views, navigation, colour schemes and images.

This theme has 3 stypes for you to choose.

– A customer said “Love the minimal theme! Have been using it for a few years. I just recently updated to the newest version and am so glad I did. Great features and looks great on any device!”



 #3 Boundless of Shopify


Boundless is a modern, minimal theme that puts your photography front and center. Features include a design that looks great on any device, a fading homepage slideshow, edge-to-edge collection photos, a clean typography-driven look, and numerous color and font customizations.This theme has 2 stypes for you to choose.

“This is one of the best themes I’ve seen in years. It’s simple yet powerful and provides our customers with a seamless, fluid shopping experience. Well done, Shopify”


#4 Venture of Shopify

Venture is a bold, modern theme targeted for high volume stores. Features include a design that looks great on any device, a homepage slideshow, multi-column drop-down menus, a promotional bar, a clean typography-driven look and numerous color and font customizations.This theme has 3 stypes for you to choose.

“Really love the look of this theme. So easy to customize and makes all my products at www.quiltkitshop look great. It is really easy to add the extras you want. The layout looks nice and it is easy to navigate. Did not take long at all to get it up and running the way I like it.”




 #5 Pop of Shopify


Ideal for stores with small- to medium-sized inventories, Pop is designed around a large sidebar navigation that keeps your content readily accessible. The theme also includes a responsive design, a fly-out shopping cart, a rearrangeable homepage and 4 modern styles to start with.This theme has 3 stypes for you to choose.


“A great theme with simple, intuitive and clean layout and design. Being able to change the layout of the homepage with various options is a bonus.”


#6 Classic of Shopify

Ideal for stores with large inventories, Classic is designed with the traditional ecommerce merchant in mind. The theme features a large sidebar that can be used to feature multiple levels of navigation and custom content like ads or promotions. Classic also includes a responsive design, a rearrangeable homepage and 3 modern styles to start with.

“Great theme to work with, was very easy to use and to figure out. Used it on my first Shopify store and have already generate d over $3k with it in a week. The theme is very mobile-friendly.”



#7 Lookbook of Shopify


Featuring full-screen imagery, this simple responsive theme will make your product photography stand out. Supports customer accounts, drop-downs and has a fantastic slide-out cart. Best for shops with high-resolution photography.

“Simple and graceful. Elegant minimalism works great to showcase the products we sell.”


#8 New Standard of Shopify

Ideal for selling any type of product, New Standard is a responsive theme with a clean and minimalist design. New Standard now comes with all our standard features including mobile-optimized responsive layouts, a slideshow, featured collections, products, and more.

“It has been perfect, really pleased with our choice. It’s been easy to implement, and to change. Anything extra we needed we’ve managed to find an app which integrates perfectly. It’s simple, clean and looks great – had lots of people say how much they like our website – Thanks!”