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Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:

  • Google: No charge for traffic from this biggest search engine.
  • Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
  • Many bloggers and publishers are free to featuring your products if you are interested in you.
  • Mailchimp is also free for starters

In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.

Build email list

Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.

artist-newsletter-mailchimp

So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.

Give a Free Gift

Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.

How to use free gif to increase sales

Free Gift app helps you to set up free gift campaign in your Shopify stores easily. Check our last post on How to use Free Gift to increase sales

Optimize your stores with free apps

Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.

app-store

There are too many apps out there so how can you select the most useful ones?

Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post

Exploit Social Media

At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.

face Online store on Facebook

First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel.  Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.

linkedln LinkedIn: professional content on a professional channel

Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.

Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.

unnamed YouTube: capture customers attention by viral videos

You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.

In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.

20160426_Label collection hot left

Product Labels app updates

1, Automatic Installing – Save your time

For new customers: Installing Product Labels app has never been so easy. It is all automatic now. You do not need to install liquid code anymore, just download the app and start creating labels.

For existing customer: If you want to use the new version, just click:”publish to shop” then it is done.

2, Labels for Collections – More options for you to show product status

In the past, a label with the same size was applied for both collection page and product page. With this new update, you can customize labels with different images or sizes for each page. It also means you can create a label for collection page only or for product page only.

For example:

I create a “Hot” label on top left for my T-shirt collection page. At the same time, I have a “New” label on top right for my T-shirt product page

I create a “Hot” label on top left for my T-shirt collection page:

20160426_Label collection hot left

At the same time, I have a “New” label on top right for my T-shirt product page:

20160426_Label product new right

3, Label templates – More convenient for shop admins to set up 

Common label templates have been added and ready for you to use. The existing ones are: Sale (2 options), Sold out (2 options), New, Hot, Free.

Label templates

Beside the three major new functions listed, some more minor updates are:

  • Low stock feature: Labels can be shown automatically for low stock, out of stock… products (Admin define stock condition in “settings”). This option is HOT. It helps push customers to buy your product before it’s gone:

20160426_stock

  • Improve options for image dimensions: you can now choose to adjust image by percentage or by fixed pixel:

20160426_fixed pixel

quick-view

5+ best free shopify apps

Shopify is one of the best commerce solutions now. If you want to add some tools to make it better, here is a list of the best free shopify apps.

1. Soundest – Email Marketing for Ecommerce

This app is one of the best email marketing tools for Shopify

More info

2. Quick View

This app gives your shoppers a quick access to product preview in one click without reloading the whole site. The Quick view (Quick Shop) app will not only reduce the shopping time but also bring the convenient experience to shoppers. Your shoppers can view product details quickly without leaving the catalog navigation. This makes browsing products easier and faster, which encourages sales. Products may be added to their cart from the Product Quick View page

More info

2.Yotpo Product Reviews

helps Shopify store owners generate a ton of product reviews which you can use to drive new traffic and sales through social, email and other channels


More info

3. Facebook Store

This app allows you to sell products directly on your Facebook Page.
Your customers can also share your products with their friends and followers allowing you to drive traffic to your store

More info


4. Persistent Cart

This is a great app, It reduces the abandoned cart rate, so it inscrease your revenue. This app is also easy to install and use as well.

More info

5. Aftership

This app is 100% free. It helps you track unlimited shipments. Support: UPS, USPS, Fedex & 200+ couriers


More info


6. ShopPad

This is most popular app in Shopify app store. This app is the complete solution to optimize your desktop store for the iPad, iPhone and Android without the hassle or expense of maintaining different sites.


More info