How Free Gift Can Boost Your Shopify Store Revenue

New survey findings reveals about 2 in 5 Americans are very-to-extremely likely to purchase more often from a shopping Web site after receiving a free gift and about 40%of Americans are somewhat likely to.

Definitely, offering a free gift can be a powerful and effective marketing strategy, which results in a dramatical growth of new and repeat customers.

You know that everyone can’t resist the attraction of receiving something for free. The word FREE is still the most powerful word in marketing and has great effect on people psychology.

Automating giving gifts in your Shopify store requires complicated coding then Free Gift app by Secomapp was born to help. The app provides you different unique ways to offer free gifts including Buy X get Y (BOGO), Buy 2 get 1 free, Purchase over 500 USD get 1 (or many) free and many more..

Let ‘s see how Free Gift can boost your Shopify store revenue!

How Free Gift app works free_gifts.jpg

Giving gifts on certain products

These rules are also known as gifs on catalog rules. Customers can gain free gifts only when they purchase a particular products, products from brand A, products from categories B, products from vender C,…

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Gifts are not limited to free gift only. You can also give customers discounted gifts. This is very powerful as an up-sell strategy.

You can also set up the number of gifts that customer receive. Take a look at below rules for reference:

  • BOGO (Buy one get one)
  • Buy X get Y free
  • Buy X get 40% off of Y
  • Buy X get many free gifts ( Y,Z…free)
  • Buy any product from a category A get gift(s)
  • Buy any product from a vendor A get gift(s)
  • And Many More…

Giving gifts on cart

Unlike gifts on catalog, with gifts on cart rules, customers will receive gifts based on their shopping cart. Conditions of gifting rules can be total product quantity, total order value, etc. Take example of bellow rules:

  • Purchase over 500 USD get X free
  • Purchase over 500 USD get 40% off of X
  • Purchase over 500 USD get many free gifts (X, Y… free)
  • Purchase 3 items get X free
  • Purchase 3 items get 40% off of X
  • Purchase 3 items get many free gifts (X, Y… free)
  • Purchase 3 items get one gift (or multi gifts) in a category A
  • And Many More…

As gifts on cart, you can offer discounted gifts in addition to free gift.

Allow customers to select gift

There is nothing better than giving free gifts to customers but you can still personalize for each one. Anyone will love to choose the most suitable one for them. With Free Gift app, you can set up a list of free gifts for customers to select after they meet condition.

Motivate customers by Promotion Message and Banner

Promotion Message and Banner is displayed on cart page. It allows shop owners to advertise and help customers know exactly how close they are to receive a promotion! This is like a smart strategy to urge them to buy more or it is called up-sell but it doesn’t make customers feel annoyed.

banner

For example, a shop owner wants to create an offer: “buy >200 to get a pen free”, then he can enter a message: “Please purchase more than 200 USD to get a pen free” or he can use an attractive banner with the same content. Then if a customer buys less than 200 USD, then he goes to cart page, the message (or banner) will be shown to urge customers to buy more to reach the condition.

So in what ways does Free Gift boost your Shopify store revenue?

Increase average order value

There are a number of strategies that may increase your average order value, and they are essentially different ways to get your customer to spend more, either by buying more products than they had originally intended, or by buying more expensive products than they had originally intended.

Free Gift app can help you to conduct both ways. Firstly, in order to motivate customers to spend more by buying more products, you can set up a shopping cart rules for getting gift such as: Purchase more than $200 to get a free gift; This X product costs $9, but you’ll save 30% if you buy 3 or more.

Secondly, if you want your customers buying more expensive products than they originally intended, you can set up a gift on cart rule for more expensive products.

Start your free gift campaign now

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How labeling products can boost your Shopify store sales

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As a Shopify store owner, you want to attract customers attention to special products such as hot, sale, new ones but your theme doesn’t support this feature properly. Now, Product Labels App from Secomapp is here to support you. Highlighting products and attracting customer attention have never been so easy!

With Product Labels, you can add visually-appealing labels to product images and display in both product and collection page. Our app allows you to add labels based on predefined rules. You can create Labels for individual products, all products in a Collection, Out of stock products, On Sale products, New products or mix these rules together.

Let’s see how labelling products can boost your sales!

Eye catching Products

Simply, Shopify allows you offer discounts and it will cross through the old price and display the new one. However, that is just one situation for sale products and importantly, it doesn’t create attraction. How will you do to highlight new, hot, low stock products?

20160426_Label collection hot left

Some themes support labelling products (Minimal – for example) but the feature is not superior in terms of labelling. With Product Labels app you can display appealing labels for products with any images you have. Especially, it can calculate exactly the amount/ percentage of discount automatically. Customers, of course, will be attracted by colorful beautiful small labels and they know exactly how much they can save. The thing left is how attractive your products are because now you got customer seeing your products.

Great Signals for shoppers

In the shoes of customers, product labels help them know the status of products with just a quick look. This is, in additional, useful for customers to prevent annoyance when click on out of stock products continuously.

They now know exactly what they want to see without clicking to see the detailed products page. Of course, this encourages them to stay longer and have better shopping experience. Thus, conversion rate is improved.

Motivate customer to purchase with multiple labels with priority

Because the Product labels app performs automatically according to conditions, it will display product label based on its priority. Now, you shouldn’t worry about how it will display if one product meets more than 1 conditon of label. You just need to arrange the label priority based on your own requirement.2016-08-11_154452

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Using Carousel for Shopify Store: Common Mistakes and Tips

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Using carousels or banner sliders are now popular in web design, however, are they really effective for Shopify Stores?

In fact, we can’t deny the reason for its popularity is that it delivers multiple messages to customers onto the main homepage without looking like you are ‘gaming’ the search engines or keyword stuffing…

Anything has pros and cons and if we don’t know how to optimize banner sliders, they contain severals unexpected drawbacks. In this post, we will help you to look into potential problems with carousels and suggest you solutions to these problems.

Slides move too quickly

Too fast speed of sliding can be a problem. Customers don’t have enough time to get information then your message fails. In worse situation, clients might feel annoyed because of seeing images moving around and around. They are just like bad advertisement. Moreover, too fast moving sliders distracts customers from other part of your page as well.

Tips: Be careful with the speed of carousels. Too fast or too slow are both not good.

Lack of Navigation

You see a beautiful product, which is on sale now but it slides to next image already. You want to see it again but you don’t know how. Wait? Yes, you can wait until it moves a circle and come back. How irritating it is! That is the problem of sliders, which lack navigation button or too small navigation button.

Tips: Ideal carousel is to give control to the users. That is, they can skip ahead, direct the flow, know where they are in the carousel, and turn off an auto-play function.

slide2Problem of CTA

The present of 3 or 4 messages right at the home page can confuse customers a lot. They even can’t get any information because of being overloaded. There is also, as Jakob Nielsen points out, the problem of banner blindness.

Tips: Put labels on images but shouldn’t be greedy of text. Labels are informative, meaningful and describe what users want. Labeling each slide incentivizes them to click because the labels tell them what they’ll get. Users are more likely to click on something that looks informative to them.

Check out Banner Sliders app!

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:

  • Google: No charge for traffic from this biggest search engine.
  • Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
  • Many bloggers and publishers are free to featuring your products if you are interested in you.
  • Mailchimp is also free for starters

In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.

Build email list

Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.

artist-newsletter-mailchimp

So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.

Give a Free Gift

Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.

How to use free gif to increase sales

Free Gift app helps you to set up free gift campaign in your Shopify stores easily. Check our last post on How to use Free Gift to increase sales

Optimize your stores with free apps

Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.

app-store

There are too many apps out there so how can you select the most useful ones?

Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post

Exploit Social Media

At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.

face Online store on Facebook

First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel.  Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.

linkedln LinkedIn: professional content on a professional channel

Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.

Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.

unnamed YouTube: capture customers attention by viral videos

You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.

In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.