New survey findings reveals about 2 in 5 Americans are very-to-extremely likely to purchase more often from a shopping Web site after receiving a free gift and about 40%of Americans are somewhat likely to.
Definitely, offering a free gift can be a powerful and effective marketing strategy, which results in a dramatical growth of new and repeat customers.
You know that everyone can’t resist the attraction of receiving something for free. The word FREE is still the most powerful word in marketing and has great effect on people psychology.
Automating giving gifts in your Shopify store requires complicated coding then Free Gift app by Secomapp was born to help. The app provides you different unique ways to offer free gifts including Buy X get Y (BOGO), Buy 2 get 1 free, Purchase over 500 USD get 1 (or many) free and many more..
Let ‘s see how Free Gift can boost your Shopify store revenue!
How Free Gift app works
Giving gifts on certain products
These rules are also known as gifs on catalog rules. Customers can gain free gifts only when they purchase a particular products, products from brand A, products from categories B, products from vender C,…
Gifts are not limited to free gift only. You can also give customers discounted gifts. This is very powerful as an up-sell strategy.
You can also set up the number of gifts that customer receive. Take a look at below rules for reference:
- BOGO (Buy one get one)
- Buy X get Y free
- Buy X get 40% off of Y
- Buy X get many free gifts ( Y,Z…free)
- Buy any product from a category A get gift(s)
- Buy any product from a vendor A get gift(s)
- And Many More…
Giving gifts on cart
Unlike gifts on catalog, with gifts on cart rules, customers will receive gifts based on their shopping cart. Conditions of gifting rules can be total product quantity, total order value, etc. Take example of bellow rules:
- Purchase over 500 USD get X free
- Purchase over 500 USD get 40% off of X
- Purchase over 500 USD get many free gifts (X, Y… free)
- Purchase 3 items get X free
- Purchase 3 items get 40% off of X
- Purchase 3 items get many free gifts (X, Y… free)
- Purchase 3 items get one gift (or multi gifts) in a category A
- And Many More…
As gifts on cart, you can offer discounted gifts in addition to free gift.
Allow customers to select gift
There is nothing better than giving free gifts to customers but you can still personalize for each one. Anyone will love to choose the most suitable one for them. With Free Gift app, you can set up a list of free gifts for customers to select after they meet condition.
Motivate customers by Promotion Message and Banner
Promotion Message and Banner is displayed on cart page. It allows shop owners to advertise and help customers know exactly how close they are to receive a promotion! This is like a smart strategy to urge them to buy more or it is called up-sell but it doesn’t make customers feel annoyed.
For example, a shop owner wants to create an offer: “buy >200 to get a pen free”, then he can enter a message: “Please purchase more than 200 USD to get a pen free” or he can use an attractive banner with the same content. Then if a customer buys less than 200 USD, then he goes to cart page, the message (or banner) will be shown to urge customers to buy more to reach the condition.
So in what ways does Free Gift boost your Shopify store revenue?
Increase average order value
There are a number of strategies that may increase your average order value, and they are essentially different ways to get your customer to spend more, either by buying more products than they had originally intended, or by buying more expensive products than they had originally intended.
Free Gift app can help you to conduct both ways. Firstly, in order to motivate customers to spend more by buying more products, you can set up a shopping cart rules for getting gift such as: Purchase more than $200 to get a free gift; This X product costs $9, but you’ll save 30% if you buy 3 or more.
Secondly, if you want your customers buying more expensive products than they originally intended, you can set up a gift on cart rule for more expensive products.