If sales are starting to slow down or get stagnant, it’s time for you to come up with some new ways to grow sales and market products and services on your online store. If you want to succeed in today’s eCommerce world, you need to attract new customers and also engage more with your existing customers.
Today there are more than 1,000,000 online stores on Shopify, so there’s a lot of competition to deal with and you need to make sure your online store stands out among the others and keeps generating more sales and retaining customers. With the right techniques, you can significantly grow your store and get the sales you need for lasting success. So check out these 5 simple but yet clever and effective tips to grow sales for your Shopify store:
1. Buy Now Pay Later Services At The Checkout Section
Lately buy now pay later services became a great way to reach new customers, increase online store’s conversions, and rapidly grew into a retail trend. A survey showed that 40% of people are more likely to make a purchase if at the check out they would be offered instant financing options with a pretty small interest. The right payment solution can have a huge impact on sales and customer lifetime value. You can say it’s a win-win-win strategy because everyone – online store, customer and buy now pay later service – is benefiting from a purchase.
Basically, buy now pay later services give your shoppers the freedom to choose how to pay and when to pay. As an alternative to credit, these services increase sales and customer loyalty when added to your store’s online check out section, providing your customers with purchasing power and the flexibility that fits their lifestyle. This is a great way to boost your sales as it turns a pretty expensive $600 shopping cart into just 4 payments of $150 and delights your customers.
2. Rewards and VIP Tiers For Your Best Customers
Leverage Rewards and Loyalty Programs on your website, as they let you offer value to your customers and motivate them to like and promote your brand, to repeat purchases, and to increase their customer lifetime value. We know that people love getting discounts and rewards, and they are ready to hunt for them on your website if you let them. The more points and rewards they gain the more they come back to redeem them and shop more with you.
It’s always easier to retain your existing customers and they also buy more and spend more money at your store than the new customers do. And you can thank your most loyal customers by using a system of ranks or tiers, to keep the best ones engaged with your loyalty program and your business. For example, when reaching a certain condition or making a purchase, customers in addition to or instead of points gets a special status that allows them to enjoy certain privileges or get access to additional features.
To leverage a loyalty program on your Shopify store, you need to find an app on the Shopify App Store to help you create your first customer rewards program, like Growave, which is is the all-in-one marketing platform that can help you reach your audience, engage users, and increase conversions with ease.
The best businesses in the world have been using loyalty programs for years to attract new customers and keep the existing ones. You too will notice a rapid sales growth after leveraging a loyalty program to your Shopify store and see how your customers feel valued and come back to spend the points and shop more with you.
3. Targeted Email Marketing
Email marketing is an inexpensive, but yet powerful tool to reach your customers and doing it the right way can take your business to the next level and help you build a great relationship with your loyal customers and sell more.
Constant communication via emails will keep your brand fresh in customers’ minds and lets you promote new products and attract targeted audience’s attention, giving you a great opportunity to cross-sell and up-sell to your customers. According to Microsoft, 68% of customers increased their perception of a brand after companies sent them customer service notifications.
Properly written and segmented emails can grow your brand’s loyalty and trust among your customers. But make sure they receive emails related to the products they are interested in and not something that would like “spammy” emails. That’s why it’s better to send targeted emails. Know your buyer persona and handpick promotion materials to the segmented audience’s interests and shopping habits. Look after the quality of the content of your email and give them a personal touch to show your loyal customers that every one of them is important to your business.
When it comes to building great lasting customer relationships, knowing their names is an important step for businesses. Customers want to be treated as individuals when it comes to their favorite brands they shop with. Even in your regular socializing experience remembering a person’s name and using it whenever appropriate is key to winning that person over. It also works in eCommerce. A survey of 1000 people showed that 90% have found personalized marketing appealing and 80% of the audience acknowledged that they would be more likely to purchase from a business that offered a personalized experience.
It is a great tool for increasing your eCommerce brand loyalty which leads to skyrocketing your online sales. Use it in your emails and promotional material, add this to your social media pages and your online store’s website when welcoming your customers back and see the real power of personalization in 2020, while most of us are surrounded by bots while we’re online, this will make your business stand out among the others.
5. Creating Social Proof
Social proof is one of the most effective tools in eCommerce for building customers’ trust, and it has the potential to become even more powerful and bring much more sales as your business grows. 77% of shoppers read reviews before purchasing a product as they are probably relying on the product’s social proof to make their final decision. Social proof is the reason why your customers read product reviews before making a purchase.
It’s universal behavior as 92% of 18-34 – year-olds get input from friends and family before making a purchase. And as an online store owner, it’s one of your most important tools and a clever resource that captures your audience’s interest and helps them decide that your brand is trustworthy. That’s what online brands need in order to attract more customers to buy more from them.
Today online businesses can’t ignore changes in the world of eCommerce if they don’t want to be left behind their competitors. As an online store owner, you should try leveraging these tips on how to grow your sales and stay focused on the updates from the eCommerce world that matter in your industry. This will help you to keep your online business successful in 2020 and your sales higher than ever.
Aida Kubatova is a Content Strategy Manager at Growave. She believes in the power of eCommerce and loves online shopping herself. Every day she creates useful content to help entrepreneurs around the world to learn more about the latest news and innovations from the world of Digital Marketing and eCommerce in order to grow their online business and, of course, sales.