Ecommerce Personalization: 3 Ways To Boost Conversions and Maximize ROI
Online retailers promoting products on their eCommerce shops have enjoyed an uptick in e-retail sales since last year. Sales for goods and services sold online at the start of the decade surpassed two billion while revenue from e-retail product sales exceeded more than $4.2 trillion worldwide. There are plenty of opportunities for boosted conversion and maximized ROI in the crowded landscape of eCommerce.
Plenty of eCommerce sites do a good job of generating organic traffic, but traffic alone is not the key to a greater number of customers. These days, online retailers need to stand out from their competition with the right tactics to fine-tune the customer experience and optimize the rate at which they achieve customer conversions. Let’s quickly dive into the three best ways to boost eCommerce conversions from users on multiple devices to maximize ROI and ultimately increase revenue from e-retail sales.
Simplify your checkout process
Organic traffic and dynamic content go a long way toward building customer confidence and loyalty. There’s still the problem, though, of reliably converting visitors to customers. Web design that focuses on the customer experience, as well as a single-page checkout form, is essential to boost conversions and maximize ROI.
Online retailers can choose to spend more time with their web developers on single-page checkout designs that potential customers can easily use. Checkout pages that are available on one page and multiple devices like desktop PCs, tablets, and handheld devices can give your business and its products more visibility and provide visitors a lightning-quick way to purchase them. Web developers that specialize in user experience (UX) design can recommend ways to create mobile-responsive pages that are still intuitive and easy to use by human users.
For larger or recurring client transactions, some e-retailers may be interested in a way to automate their invoicing process. Larger e-commerce businesses can invest in software that offers features such as automated and secure client card charges as well as recurring invoice reminders. Retailers in search of some added flair can choose to personalize their invoices with custom business logos and thank-you email templates.
A simple checkout process that’s mobile-responsive and dynamic web page content that‘s tailored to your customers’ needs builds the strongest possible foundation for a successful and long-term eCommerce business.
Design a site that’s dynamic
Pretty websites require more than good looks to reduce visitor bounce rate and the inevitable friction that occurs with an increase in organic site traffic. One of the best first steps to take as part of eCommerce personalization is to place a greater focus on dynamic web design. But what, exactly, does dynamic design mean?
For this post, dynamic design is something that tailors what your visitors see based on contextual data. Contextual data can take the form of the location your visitors reside in as well as the local currency they use, or it may even be something as simple as the weather in their area. Whatever the data you’re using, dynamic content such as hero banners with tailored product recommendations or discounts should spark the interest of your customers based on their unique interests and information.
Dynamic content is a great way to combine your product recommendations with personalized banners and ads, and is highly successful for the combination it creates. Product recommendations alone have been shown to generate upticks in sales and provide a strong first impression of your trending products, best-selling services, and hot deals that are attracting user interest.
Start your eCommerce personalization effectively with dynamic banners on your home and product pages that quickly grab user attention with bite-sized nuggets of tailored information. Transforming your site into one that’s more dynamic allows you to prove to your new as well as repeat visitors that the content you curated for them is worth coming back for and considers their interests and needs.
Choose a secure web host service
When it comes to successful eCommerce, many e-retailers quickly get caught up thinking about products, suppliers, ad banners, and investors. It can be easy to forget about quality web hosting that keeps transaction and customer data secure for the long term. A reputable web host that invests in data security is necessary for a lasting online user experience.
According to software developer Alexander Williams of Hosting Data, online business owners would be wise to invest in a dedicated web host for the most effective security measures rather than a shared server host.
“Of course, this is the most complicated and costly hosting option, but also the most powerful, robust and secure,” says Williams. “Security is extreme in this setup, to safeguard sensitive data stored on the server network site. In one sense, security risks are lower as there are no tethered accounts transferring potential infected files across the server. On the other, providers take great care to use the most state-of-the-art scanning systems to search for spammers, hackers and viruses.”
A good dedicated web host also provides tools built into their content management system (CMS) to see the traffic that is passing through your website and between the different parts of it. Their systems should be able to monitor traffic to your website to identify suspicious activity and detect intrusions into your site.
When it comes to customer transactions and account information, a quality web host must also be able to provide you with a sophisticated account management system that keeps payment and billing info secure.
Your eCommerce site’s web host must offer a secure socket layer (SSL), which is a powerful form of encryption that is on the advanced encryption standard. This encrypts the data passing between your website and any of the multiple devices that your visitors are using.
SSL is effective and can prevent many common forms of cyberattacks, including man-in-the-middle attacks and account spoofing. E-retailers without a web host that guarantees SSL encryption are unable to provide their visitors as well as their trusted customers that their data is secure and protected from threats.
Ecommerce is all about growing and expanding your online store. As an e-retailer, you need to constantly think about and plan for the future. How will you compete with other online stores and what are your goals for the website? If you’re like most successful online retailers, you continue to expand by investing in crucial measures such as data security and protection that maximize ROI and maintain website uptime for customers.
Ecommerce personalization is about much more than simply driving traffic. Successful e-retailers know to begin their website design with a focus on dynamic content that tailors what their visitors see based on information unique to them.
Once visitors gain a greater level of confidence in your products, you can guide them through an intuitive, one-page checkout process that increases conversions, and send personalized invoices to larger, recurring clients. Maintain your website’s uptime and maximize your user experience with a reliable web hosting service that also invests in data security measures and standards.