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5 must-have email campaigns for online store

5 must-have email campaigns for online store

5 must-have email campaigns for online store

Email is still one of the most important channels in successful online selling, especially when you just start your online store and have a tight budget for marketing. Email has a variety of usage. Whether you want to welcome new shoppers, offer them enticing deals and discounts, remind them about the products they’ve abandoned or any of our innovative strategies above, email marketing is a very powerful tool. But due to its versatility, it is complicated for beginner to find a starting point for their emailing campaigns. We have found 5 emails that every e-commerce store must have. If you are an online retailer and new to email marketing, it is for you.

Welcome email

It must be familiar to you to receive welcome emails, but you might be shocked by these statistics “The average open rate for welcome emails is a whopping 50%” (Marketing Sherpa) and they typically have 4x open rate and 5x the click-through rate of other mailings (Experian). Retailers that send a series of welcome emails see 13% more revenue than those that send just one. (Internet Retailer 500). Welcome email is a real chance; you should let people know about you right when they’re most interested in hearing from you.

Checklist for welcome emails:

Target: Newly-registered email subscribers or first-time buyers

Timing: a few minutes after email subscription or first purchase (The delay is critical: it makes customers feel the email is not an automatic email but a real welcome from a real person)

Content: In your “Welcome Email”, you should let them know more about you, enough to build trust and interest about you. You should send it from the store founder’s personal email address, not the general sales or support emails

Additional advice: You should limit your email content to a readable length. If you have so many things to say, please send your email in a series, but try to avoid bombarding your customers with your emails. No one likes a person that keeps talking about himself all the time.

Cart abandonment emails

Cart abandonment is a real disaster, but it happens. If you are in any online retailer society, I bet you will hear about it all the time. And the number one advice from experts is always about following up emails. These emails will act as reminders to bring shoppers back to complete the purchase.

It is simple and it works. According to a Marketing Sherpa survey of over 2000 Americans, 51% of people who ever left an item in an online shopping cart find reminder emails helpful with 6% saying they always complete the purchase after receiving the message.

Here is an example from SimplySupplements. They not only reminded me that I still have items in my cart but they also offered me free delivery and free return as an incentive to complete my purchase.

Cart abandoned email

Checklist for cart abandonment emails:

Target: Added Item to Cart but didn’t check out users 

Timing: 1-3 hours after the Added Item to Cart event is tracked depending on your site’s average shopping time

Content: preview of items in cart and link to check out (you can also add personalized recommended items in your email)

Additional advice: If the first email didn’t work out. You can send another one after 24 hours, possibly with an incentive like discount offer. And it is also effective to send them other personalized recommended items as in Dot & Bo example below.

Cart abandonment emails have an average open rate of 30%, and revenue per email is between $1-$3. Adding the second or third email can be quite effective as Dot & Bo saw a 400x increase in campaign revenue with a two-step abandoned cart workflow.

Cart abandoned email with recommendation

Purchase confirmation and shipping

These emails reaffirm your customer that their order is succeeded and it is looked after now. They are really important in terms of customer care. It is even more crucial when you find out that

For every 100 receipts you send, you can make an average of $25 of extra revenue with no extra effort. (Conversio)

Not bad for an automated email, huh?

While the order confirmation email is an additional way of utilizing the above (such as offering discounts, encouraging engagement, etc), it’s also a way of pacing your customer’s expectations. Here is SimplySupplement dispatch comfirmation email, which I found a good example. Despatch onfirmation email from SimplySupplement

Checklist for purchase confirmation and shipping emails:

Order: order confirmation, dispatch confirmation, out for delivery, delivered

Target: checked-out customer

Timing and content: Rights after these actions are taken:

  • Check out: send them an order confirmation as a receipt and expected arrival date.
  • Order is dispatched and out for delivery
  • Order is delivered

Additional advice: It depends on your business that you should send all these above emails or not. But the whole idea is that you tell your customer to relax and wait for their items to arrive. You can also take advantage of these emails to upsell or cross-sell.


Yes, it happens. Some of your customers just don’t come back. Either they’re a massive fan and purchases again every week or more likely, they’ll fall off the grid within a few months. Obtaining a new customer is 5 times more expensive than keeping an old one. So you have to make extra effort to bring them back by implementing the retention email campaign.

On average, we see open rates of 25-35% e-commerce companies. It’s always worth reminding previous customers you’re still thinking of them (even if they’ve moved to a competitor). Here is an exmaple from Memebox.

retention email from Memebox

Checklist for retention emails:

Target: inactive users or customers in a period (about 30 days for an online store)

Timing: when 30 days has passed since last purchase

Content: latest items or re-engagement offer (coupon code, items, new features) invites dormant users to come back and rediscover why they fell in love with your product or store

Additional advice: Repeat every month. Wait 1 day. If email is not opened, send another email or push notification. Repeat every month.

Date triggered email

Only 24% of online businesses send date triggered emails such as delighting customers with birthday greetings and other anniversaries like membership subscription date (Internet Retailer 500). According to ClickZ, birthday email can lift conversion rates by 60% over other email messages with the same offer. These emails make your subscribers feel special and give them a reason to spend that extra birthday money with you. It is also a good way to warm up your relationship with customers.

Like real birthday or anniversary celebrations, you should offer your shoppers a gift that they can’t pass up like discounted items or a free gift with their next purchase (See how to do it with Free Gifts App). This way you are adding sales while celebrating an important occasion with your shoppers.

Checklist for date triggered emails:

Target: Birthday celebrants and membership anniversaries

Timing: Consider sending the following sequence:

– A pre-email, few days before the event 

– The day of the event itself

– A post-email, few days after the event


– Be sincere and in a celebratory mood

– Include a compelling call-to-action like “Treat Yourself” or “Pamper Yourself”  

– Create sense of urgency by offering discounts and freebies

Additional advice: The more personalized the email is, the better result it can conduct. So, you can try offering your customers with the customizable products or the one that recommended for them.


Finally, emails that get opened and clicked through are those that are tailored to suit the recipient’s interests. The extent to which an email is personalized, defines the ROI the channel is able to generate for you. These 5 automated emails above are a good start.

Creating targeted promotion campaigns with Free Gifts

Are you tired of coupon code abuse? Wake up and see your promotion code on every coupon sharing site? Or are you looking for a more targeted campaign to create different promotion plans for different customer lists? Our Free Gifts has got medicine for those pains.

Free Gifts allows you to generate unique links for any campaigns operated by the app. Only customers who click on that link are able to take advantage of the promotion campaign. The application for that link is potential. We can list some as the followings.

  • Create a real incentive to encourage customers to join your email list. Normally if you send them the promotion code, it is likely that you’ll see your code later on in other coupon sharing sites, which is a real danger. The overuse of the coupons may bite into your budget. Besides, the incentive is not that valuable if your visitors can easily search for it online.
  • Fuel a real loyalty and/or targeted campaign. You can create a real treat to your valuable customers and set up multiple other campaigns to for other groups of customer just by delivering different groups different links.

Let’s start off by creating an email campaign for your subscribers only! There are only 2 steps away.

  1. Prepare the campaign in Free Gifts backend

Go to backend, Gifts on Cart and set others condition. After setting other condition of your choice, you can generate the promotion link, just simply put your promotion campaign name (or whatever you like to Promotion code box). The app will automatically create a link for you.Enter promotion code to create link in Free Gifts backend

  1. Start emailing

Now, do you have your customer list in hand?

You can start emailing your subscriber with the content like: “This is for you: Buy a T-shirt and get another one free. Promotion is activated only by clicking on this link.”

If you want your email look a more professional. There is nothing holding you back from creating such an attractive email like this one from eDream. Its title is “Subscribers only: Save up to £50!” Just link the button Book now with the one you taken from step 1.

Example of private link usage in email campaign

Have you got any ideas to play around with this interesting feature of Free Gifts. Start your campaign NOW.





A checklist for product image optimization on Shopify stores

A checklist for product image optimization on Shopify stores

When shopping online, 68% of product quality is perceived from product images. The photography of a single product is important. But do you know that product images can serve far more important duties by forming a professional look, adding credit to your whole site, and lure organic leads. Here is the takeaway checklist for you to optimize your product picture’s performance on Shopify store.

A checklist for product image optimization on Shopify stores

The pattern consistency

The professional look of your whole store is crucial because it creates the first impression on your customers. Make sure that your thumbnail picture on collection page have a consistent look and feel by keeping the background, size, and pattern the same. A uniform style ties together the aesthetic appearance of your entire store, as well as provides a simplified view of your products for your customers.

Now we can have a small test. Please, look at this picture in 3 seconds, then tell which product interests you.Multiple pattern product images example

Did you find one? No, didn’t you? It is an example of a store with different product picture patterns and backgrounds. It’s impossible for customers to find an interesting product in a glance. Basically, we are left no choice but to have a close look to see what is sold. That is not a wonderful customer experience at all.Uniform pattern product images example

The sizes

As mentioned earlier, you should be consistent about your images’ dimension and proportion. By doing so, your images will appear the same size on collection page.

Research has shown that not every aspect ratio is pleasing to the eye. Over the years it has been defined a “standard” set of proportions, which will always have a nice result: 1:1, 4:3, 3:2, and 16:9.

Standard image ratios

According to Shopify, the optimum size for square product images is 1024px by 1024px. (As the full-width on your size is 1024px). Therefore when you created a slider with our Banner Sliders app, we recommended to resize your picture height by taking original height*1300/original width). From those ratios, we suggest other optimum picture sizes as 1024:768, 1024:683, 1024:576px.

A good rule of thumb for ecommerce images is to try to keep your image file size below 70kb. Shopify automatically compresses the images so it shouldn’t be a huge problem to you. The advice is to keep your pictures about 70kb.


For most ecommerce situations – JPEGs will be your best bet. They provide the best quality and the smallest file size.

Never use GIFs for large product images. The file size will be very large and there is no good way to reduce it. Use GIFs for thumbnails and decorative images.

PNGs can be a good alternative to both JPEGs and GIFS. If you are only able to get product photos in PNG format, try using PNG-8 over PNG-24. PNGs excel at simple decorative images because of their extremely small file size.

The SEO optimization for the image

Your product image can act as a tool to lure organic search for your store with its name and alt text (or alt tag). Alt text is a text alternative to images when a browser can’t properly render them. In some browsers, customers can see alt texts when they hover their mouse on your picture. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names, and alt text.

Therefore, creating descriptive, keyword-rich and in Plain English file names and Alt tags is absolutely crucial for image optimization. You can do it with your instinct when asking yourself a question “What would I search for if I were a customer?” Besides, a good habit is to get into is to look at your website analytics, and see what phrasing patterns your customers use to perform searches. Determine the most common naming patterns they use, and apply that formula to your image naming and alt text filling process.


The entire point of optimizing your images is to enhance customer experience on your site, hence help increase your bottom line. So be sure to check your performance regularly and alter your weak points such as checking your alt text optimization and refill it if needed. But checking our checklist when you upload any product pictures is a good start.

Buy X get Y with Promotion Popup

Amazon was one among the most successful stories of applying cross-selling and upselling online. And now, with your Shopify store, why wait?
Do you have any items that should be bought together? Or have you ever seen your customers buying one of them and forgetting the other? It’s time for you to remind them, and give them a little encouragement. The suggestion is to offer them a discount on the second item: Buy X get xx% off Y.
It is easy with Promotion Popup app. Customers will be notified by a popup when they are on their cart page if they already purchased X without Y. In case they did purchase both of them, the discount will automatically apply for Y on their cart.
The setting-up procedure is as easy as follows:
X is Derby Tier Backpack at $148.
Product X
Y is Canvas Lunch Bag priced at $32. Product Y
Now we want to offer customers Y for free if they buy X.
Step 1: Click on “Add New Popup”.
Step 2: At Where Popup Shows -> Show at: choose “Cart Page for Upsell and Cross-sell”. Under that is the block “Choose product variant”, we click search icon to choose product X. (In this case, it is Derby Tier Backpack).Choose Product variant XChoose X and its variants
Step 3: Continue with “Design Popup”, we choose template “Discount Product 1” or “Discount Product 2” by clicking “Select another template”. In this example, we choose “Discount Product 1”. Choose template Discount Product 1(2)
In Discount Product 1 template, there are 2 compulsory information boxes:
1. Product Discount Code: coupon code using to offer Y (Canvas Lunch Bag) for free. The process to generate the code will be shown in step 4 below.
2. Choose Product Variant: choose Y (Canvas Lunch Bag)
The popup will look like this: Modify popup information
There are still 2 parts of the popup that need changing:
1. Default text of template : “Specilal Offer for VALENTINE’S DAY Discount 20% on” to “HAPPY WOMEN’S DAY You have just bought Derby Tier Backpack and get” ( the subject is up to you).
2. Special price : “$32.00” to FREE (as in this example we want to give them Y for free if they buy X).
It is how the new pop up look like: Adjusted Popup for crosselling
Step 4: Create coupon buyBackpackgetBagFREE. Choose Discounts on your control tab:
Site Backend, control tab
The screen will look like this. Create coupon
It is where you customize your offer, and when things get a little tricky. Because, Promotion Popup is set up to automatically apply the promotion code once the customers see the pop up.
As we set up that the pop up will show if the cart has product X, even when the customer deletes X after that, the sale will still be applicable. In the case, it is suggested you apply this rule “take $32 (price of Y) off for order over $140 (close to price of X)”.
Step 5: After generating the coupon code, paste it to “Product Discount Code” box and “Apply To Shop”
Let’s check the result:
1. Searching for Derby Tier Backpack on your product on your catalog: Find and buy product X
2. Go to product page or buy it directly from Quick View popup.
Buy Product X
3. The popup will show up once we click on “Add to cart” button.Popup reminding customer about crossell product
4. Click on “I Want This” button to put Canvas Lunch Bag into cart.Buy Y from the Popup
5. After clicking check out, the discount will be applied. Check out to see the discount
Now, let’s go back to your store and increase your sale with the help of Promotion Popup by Secomapp!
For any questions, how to’s or guides, please drop us a mail at We love to hear from you!

Promotion Popup Tip: How to create discount levels based on customer’s total orders  

Nothing can help you generate buzz to your e-shop like a funky popup. A popup definitely works to provide a very strong call-to-action for any events like a new product launch, seasonal sales, or market research. Specific messages can get to your customers right away.

In this guide, we will tell you how pop-ups can help you create various offers based on customers’ orders total with our Promotion Popup app.
 For example, there are different discounts to be set as:
  • Get 10% off on the order over $100.
  • Get 20% off on the order over $200.
  • Get 30% off on the order over $300 .
You can totally count on the help of Promotion Popup by Secomapp, then select “Discount Order” template.  Here you feel free to choose either “Discount Order 1” or “Discount Order 2”.

“Select “Discount Order” template”
Then enter data regarding:
  1. Order Total: The minimum order value required to get the discount.
  2. Coupon code: The discount coupon code that you have created. Promotion Popup app will use this code to give such discounts for the customers who meet the requirements in Order Total.

With 03 discount levels in our example, 03 popups should be needed.  Let’s get started with the first popup: “Get 10% off on the order over $100”.
  1. Open Promotion Popup, click “Add New Popup”.
  2. Enter information about the popup.
*Notice: With the option “Show At”, choose “All Page” (The popup will show up on every page of your online shop and only customers who see this popup can get the discount. How cool is that!)
Next to “Design Popup” -> Click “Select another template”. You can choose the template “Discount Order 1” or “Discount Order 2”.  I myself would like to change images in the popup, so I will turn to “Discount Order 2”.
To create the promotion of ““Get 10% off on the order over $100”, Total Order value is 100. 
Regarding Coupon, click on “Discounts” section of Shopify.


Then create a coupon as follow:
Click on “Apply To Shop” to activate your popup.
Finally, you get what you want:

Now, I will go shopping until my order exceeds $100.


On the cart page, you will not see the discount notifications. The discounts are successfully activated only when customers are on the checkout page.


Similarly, you can create the other two popups for:
– “Get 20% off on the order over $200” and;
– “Get 30% off on the order over $300”.
Finally, you can see all 3 popups as a result.

“At checkout page with order over $200”


“At checkout page with order over $300


You are allowed to specifically target the customers who can see the discount. At the section “Who Can See Popup”, select “Specific Customers” then you can Shortlist or Group targeted customers to get discounts.

Popup is known as an efficient tool regarding its performance to your specific goal. You are freely given unlimited opportunities to do testing and experimentation with short term commitment. And despite any anti-ad attitude, it seems that users often engage with pop-up ads. Even the least trafficked sites will get more new interactions via a popup than they will complaints about the popup itself.
So why don’t you have a go at Promotion Popup app and create fancy popups that your potential customers cannot resist? 😁
Any issues, feel free to email us at
We love to hear from you!





More values updated for Free Gifts residents

Free Gifts by Secomapp has been proved to work as a powerful tool for all promotion campaigns throughout the year, especially for the special occasions like Halloween, Black Friday, Christmas…

The app is here for you to give customers free gifts or discounts when they purchase at your stores.

The number of the app installation has been increasing arithmetically along with highly appreciated reviews. We truly thank you for that!

It is your trust and support that count as the greatest source of motivation for our Secomapp Team to polish the app and service nonstop-ably.

Today, we are glad to offer another treat for this Free Gift app as our special thank to you!

Have you heard about our Promotion Popup app, which has just featured on Shopify recently? Normally you can own the cool app with $12.99/month 😅😅😅  . But NOT any more ✌✌✌! The Master of Free Gifts will be able to own Promotion Popup as a servant as well 😍😍😍

Promotion Popup will boost the power of Free Gifts to a surprisingly new level. Let’s open Free Gifts app to see the new policy to have Promotion Popup at zero has already updated to you.


The Offer is clearly stated on Free Gifts app (at the store backend)

With such a wide range of popups, the app will give a hand for Free Gifts users to give alert message about the promotion, which helps grab the attention of the consumers right on the ball!

When you create a rule for a gift, just take one more simple step to include Promotion Popup app for free: By Ticking the box “Create Promotion Popup”. Then you will have a beautiful popup conveying a message on the box “Promotion Message”


After the rules are applied to the shop, the popup will presented as follows:


You can open Promotion Popup app to further customize the popup as you wish. The popups designed particularly for Free Gifts app  are with [Freegift Popup].


 That’s all! Have a go at this new value added for you. Don’t forget to let us know how it rockets your sales and facilitate your e-com business.

Any issues or feedback you have, just drop us a mail at

We love to hear from you!

Secomapp Team.

Promotion Popup – A really nice useful little app

Promotion Popup is an easy app to fall in love with. You can create popups or special offers and show them in any where on your website.

Customers love Promotion Popup because the app helps them to increase the conversion rate. And the app is featuring on Shopify Store right now.

Investigate the following questions which are frequently asked and get ready to have one.

  1. I would like to use QuickView app to create a fancybox type of popup on my site for showing peripheral information. It seems that fancybox popups are used in a lot of Shopify sites, but Shopify does not seem to support it officially.
Promotion Popup app is able to help you:
This app
allows you to create several custom popup based on available templates 🙂

2. I have a worker trying to edit the popup on my website and she’s receiving this error: “Fail when save popup! Multi-users are using app.”

The case might be that she was opening many tabs for promotion popup app at her browser. If that message appears, please click Save again and it will go away 🙂
  1. Can I use it month to month? Can I cancel the app at any time and not get charged?
Yes, you can have the app monthly and cancel it any time you want with no charge.
  1. Is there a way to set the countdown from minutes and seconds? We would like to leave out days and hours. I tried looking through the CSS but since it’s the styling I’m not sure that’s even the right place to look.
If you want to make your popups display in minute and seconds only, please setup “Start Date” and “End Date” options so that :
Start Date – End date < 1 hour . That is available time of your popups.
  1. I’d like to be able to turn off the popup on mobile devices.
In order to disable popup on mobile, please go to Promotion General setting and switch “Disable on Mobile” button to Yes
  1. I want to open popup automatically on opening website homepage, but it should be opened after some seconds like 20 secs not just after opening website.
Our popup always shows after your customer opens the page. We use shopify scriptag so popup must wait until your page loads completely. In your case, there are probably several images or html items in your shop which take 20 secs to load, then Popup is supposed to wail until that item is loaded completely.


  1. Hi, I have a problem with the countdown, I cannot change the time, which always stays at 15 minutes.
    Please go to Promotion Popup app -> Edit popup then turn off this option : “Use Persistence Countdown”
  2. The Exit Popup is not working on the mobile phone.
 Exit popup can work on android phone only. Currently, It is not supposed to work on IOS devices.
  1. Is there a way to use this app with another autoresponder service such as Aweber instead of Mailchimp?
Newsletter templates only requires a form url but autosponder service (mailchip or aweber). So feel free to advise the service you want.
  1. Can we customize the app so that the CSS is able to stretch along the sides of the box.
Yes of course, Promotion allows you to custom in html and css 🙂 at design popup section.
11. How would we customize the HTML CSS? Can you provide more details?
Please follow the steps below to edit html of popup:
1. Go to Promotion Popup app
2. Add new popup
3. At “Design Popup” section, click to Code view button with icon “</>” and you will see all html and css of popup.
12. Does “exit intent” Promotion Popup work on mobile?
“Exit intent” only works on android phone.
13. My question is if and how I can configure a few URLs at the same time.
Can I enter a few URLs to the “specific URL” section?
The “Specific URL” section accepts one url only. And you have more than one url to show popup, you have to create multi popups (duplicate) for each url.
14.Do you have an option to duplicate a popup? Or do I need to create it from scratch?
You don’t have to re-design your popup up , you can copy html code of your popup by this way:
1. Edit your current popup -> Design Popup tab -> At design box click to button Code View  “</>” and copy html code of your popup
2. Add New Popup and at “Design Popup” Tab you paste html code to Design Box

Any more questions, feel free to drop us a mail at

We love to hear from you!

Secomapp Team