Your Shopify store is up and running, your customers are hopping in and buying themselves a few products, and overall sales are going well. But you feel that your store can do so much better. We know that feeling, and that’s what we’re here for.
Your store could have a lot of potential, but without the right tools and strategies you may never find out how to increase sales. Unfortunately, this happens to many Shopify retailers. An unsettling study showed that nearly 95% of Shopify stores end up shutting down before even making a sale.
We are here to help you make sure you don’t fall under that statistic. All you have to do is take that extra step – and start using the best tactics to increase Shopify sales. These tactics are offered by leading Shopify apps, that are designed to help you enhance your store’s sales functionality and increase conversions.
If this is your goal, then this next list is for you.
1. Use upsell bundles to increase Shopify sales
The first strategy is upselling. Upselling is the act of offering your customers to buy products beyond the one item they are planning on purchasing. When your customer is viewing a product page they’re interested in, they already have a high intent to buy. This is a great moment to present them with bundles – offers of grouped complimentary, recommended or higher-tier products that they can add to their cart.
PickyStory is a leading Shopify app in increasing sales with bundles. This app lets you create bundles of items of your choice and offer your customers a package deal. Selling bundles can be extremely beneficial for you, because it gives you the opportunity to make a much bigger sale and increase your average order value (AOV). This is while your customer leaves your store with everything they need in one bag, creating a win-win situation for both sides.
Here are top bundling features by PickyStory:
- Present products that are frequently bought together on the product page the customer is currently viewing.
- Show recommended products based on your customer’s purchasing activity.
- Add discounts to your bundles to offer your customers quality deals.
- Mix & match feature enabling your customers to build their own bundles according to your preferences.
- Create manual bundles or let the algorithm auto-create them for you.
2. Increase Shopify sales with popup promotions
After creating upsell bundles and discounts, the next step is to start spreading the word. Popups are a great way to draw your customers’ attention towards these promotions and offers.
Some people believe that popups can be pesky, driving customers away. This might be true for those who are using them incorrectly. But when done in the right way at the right time, popups can lead to the conversion of 40% of your store’s visitors into customers. All you need is the right Shopify app to increase sales.
For this, we recommend Promotion Popup. This app is great for helping you target your store’s visitors on different pages of your sites or various communication outlets, and converting them into customers.
Here are some of their features:
- Show popups on homepage, product page and cart page
- Show popups when visitors are leaving your store
- Popup newsletter and email subscription offers
- Offer upsell offers, coupons, discounts and countdown offers
- Video popups
3. Increase Shopify sales from your homepage with a shoppable gallery slider
In most cases, when shoppers are navigated to your store, they land on your homepage. This means that this is a landing page where many customers will decide whether your store has what they’re looking for, or not. Therefore, a great way to increase Shopify sales is by showcasing your products in a comfortable way – straight on your homepage.
With PickyStory, you can add a shoppable gallery slider to show your visitors products and looks without having to jump between product pages. All they have to do is click a small arrow and glide through all of the displayed options.
Best part is, PickyStory makes adding this feature a very simple thing to do. After installing the app, just add the widget and choose your desired items or complete looks to display – and that’s it! Your customers can now glide effortlessly through numerous items, making their shopping experience much more comfortable.
4. Increase Shopify sales with a dedicated shop the look page
Another great way PickyStory can help you increase Shopify sales is by allowing you to showcase complete looks of products. Presenting whole looks can give your customers inspiration on how these products will suit them in real life. Moreover, it exposes them to even more items that compliment each other and their own style. This way, customers see a much bigger amount of products in less time and effort, creating smoother jumps between them.
And what’s the benefit for you? PickyStory lets you add a “Shop the Look” button with each look, allowing your customers to add a number of products to their bag in one short click. This creates a direct gateway to increase your store’s average order value.
5. Spin To Win
Continuing the list is another efficient strategy to increase Shopify sales by promoting discounts and offers in your store – with an added “spin”.
Spin to Win pretty much speaks for itself – this app lets you add a virtual wheel to your store that when spun, your customers get a chance to win a coupon code prize.
The clever part is that in order to spin the wheel, the customer must type in his email address. This way, you collect your customer’s contact info for future marketing purposes, in a fun and non-pushy way. Meanwhile, your customers enjoy a nice discount code.
The wheel is fully customizable, letting you edit it to match your store’s style.
6. Give out free gifts
Many of the tactics suggested here to increase Shopify sales include offering discounts and deals, because we believe that this creates a fair win-win situation. But more than that, customers already go online shopping with the expectation of being offered some type of deal. So, you should make sure your store doesn’t disappoint.
We recommend Free GIfts, as this app offers plenty of different discount options you can add to your store:
- Buy one get one free
- Special offers on certain products
- Offers based on their total shopping cart
- Discounted complementary items
These simple yet effective tools are a good way to increase your store’s sales and create more conversions.
7. Increase Shopify sales with a ‘Shop the Look’ button
As we mentioned earlier, adding an option to Shop the look is an efficient tool to increase Shopify sales. A way to make this tactic even more effective is to place this option at the right place, at the right time.
PickyStory’s ‘shop the look’ button option, allows you to add the button right next to the ‘add to cart’ button on your product page. This clever tool targets your customers when they have the highest intent to buy. Right as they are planning to add a certain item into their cart, they receive a tempting offer to add the complete look displayed, altogether.
By adding this button, you increase the chance that your customers enlarge their sale. Better yet, it’s done in a matter of a single click. That way, your average order value rises and your overall store revenue increases, in a faster way.
Take your Shopify store to the next level
The difference between a good Shopify store and a great one depends on how much you are willing to take that extra mile. The strategies listed here have proven to increase Shopify sales and boost store revenues. Using them helps you make your store stand out and separate you from competition.
Luckily for you, this mile shouldn’t be too hard to overcome when using these tactics to increase Shopify sales. PickyStory and Secomapp are the go-to apps that make applying these tactics simple and effective.
Begin using them today, and you should be seeing your sales increasing faster than ever.