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Store Pickup

Store Pickup – Lacking feature for Shopify

Your problem?

Thinking about another delivery method?

 

You own an online store with stores located largely. You want to give your customer an additional choice of picking up their ordered products from your store that is located nearest from them. If you only use the features of Shopify without app tools, your customer can only choose one shipping method.

 

 So have you tried “Store Pickup”?!?

Store Pickup – Buy Online & Pickup at Store
Store Pickup – Buy Online & Pickup at Store

 

Store Pickup is an excellent app for physical stores located worldwide or just with multiple pickup locations by giving customers the option to select their wanted store to receive products on Google Map.

Too easy use! Customers just have to waste only one click selecting the button “Pickup”, selecting the time they pick up the order and fill some needed information .

You – The shop owner can define the time slots for each Store. Therefore, with Store Pickup you will improve the shopping experience on your website which is definitely a lacking feature for Shopify.

 

Main Benefit of Store Pickup

Better managing of your shipping and pickup list. You became busier to managing the long shipping list. By the growing of your physical stores, shipping list will reduce if you encourage your customer to find the nearest shop to come and pick up their items.

It is a flexible app. Secomapp’s developer designed the system with numerous options that help you to customize the store pickup on backend and if there is any problem with the technique, you will receive a fast solving from Secomapp’s support team. Also it is easy to translate to other languages, so to understand how everything works or how to install, settle down everything will be totally easy.

Improve the shopping experience on the shop’s website and increase sale. With Store Pickup’s main features above, it can be clearly seen how convenient customer’s shopping experience will be. Customer can save shipping fee, which they can putting it in their money pig instead. So with their convenient feeling by shopping, your customer will be happy and easily become loyal customer, which will increase sale.

 

Store Pickup
Managing shipping list can’t be easier.

 

Overall, Store Pickup really improves Shopify’s feature and customer’s shopping experience. The shopping will become much easier, both you and your customer will feel happy and satisfied. So why not trying to use Store Pickup?!

Store Pickup

 

 

 

 

 

 

Free Gifts ideas for Shopify

How to make the most out of Shopify Free Gifts app: Common practices and case studies.

 Free Gifts ideas for Shopify

 

New Free Gifts customers usually see a boost of 40% revenue a month with the app. How do they achieve such promising results? What are the best practices to optimize the app? You ask.

We’ve conducted a research on more than 1000 of our Free Gifts app customers who have used the app from 6 months to 2 years to see how they use the app to run their businesses every day and answer the question of what are the most common and best practices of using the Free Gifts app. If you are looking for some new ideas and inspirations, this post is for you.

Before we dig in deeper, we want to give a discount of 50% off the app monthly price for 100 earliest subscribers via this link https://secomapp.com/freegifts/add_shopify. The discount code is specialoffer50.

Now it’s time to find some inspirations from our Free Gifts common practice, common idea list:

Case study 1: A little surprise for every customer

The idea is to send a gift (just one with a low price) for all the customers when they add any products to cart. Make it a surprise for your customers. It should act like a small treat showing how much you care about your customers, not a part of your promotion campaigns.

WHY?

  • For new customers, they would have no idea that they will receive a gift from you; it will increase their desire to buy the product in their cart, hence increase your conversion rate.
  • For old customers, your frequent gift will be one of their impressions about your shop. In some cases, they even give the gift to their friends or families. Bingo, you just reach new potential customers with credible referrals.

HOW SHOULD I CHOOSE THE GIFT?

  • Small price (less than $1 maybe)
  • Regular use in social situation is ideal
  • The gift should carry your brand logo
  • A sample of another product

You can find the live action of the tactic on our customer sites here:

 

👈[Click on the logo]

 

 

👈[Click on the logo]

 

 

 

👈[Click on the logo]


Lavanila is giving away a sample of a healthy fragrance to every order. Imagine how they are remembered every time the sample is used. There are a lot of stores that are in love with this giving away a product sample tactic as follows.

Other examples as you may wish [Click on any logo to see how the brands have made it work👉].

 

 

 

 

 

SO HOW TO CREATE SUCH PROMOS WITH FREE GIFTS APP?

HERE YOU GO!

Step 1: Open the app->Gift on Cart rule->Add new rule

Step 2: Change the following fields:

  • Name: gift for every order
  • End date: rules like this can (and normally) be used for a long time, from a month to a year. In this example, let make it our 1-year rule:

  • Total: 0.1 (which means, any orders with value higher than $0.1 will get this offer)

 

  • Choose your gift

 

 

 

 

Step 3: Click “Create” button. After page  loaded click Apply Now button to apply the new rule to your shop.

 

Case study 2: Create a value ladder for your customers.

It is similar to:

  • $0.1 < order value < $80 : receive gift A
  • $81 < order value < $140 : get gifts A and B
  • Order over $150: take gifts  A,B and C

WHY?

  • Encourage customer to increase value of their orders
  • Increase the desire to finish the purchase

You can see the live action of this tactic on these sites:

 

👈[Click on the logo]

👈[Click on the logo]


HOW TO CREATE THE OFFER WITH THE FREE GIFTS APP?

We’ll create 3 rules like these

  • $0.1 < order value < $80 : receive gift A
  • $81 < order value < $140 : get gifts A and B
  • order over $150: take gifts : A,B and C

Let’s create the first rule $0.1 < order value < $80 : receive gift A. These other rules can be created similarly.

Step 1: Open Free Gifts app -> Gift on Cart rule-> Add new rule

Step 2: Change these value

    • Enter Name and End date
    • Total from 0.01 to 80

Step 3: Select gift -> Click “Create” button -> after page was loaded click “Apply Now” button

Idea 3: Upsell

If you want to boost the revenue with the upsell campaign, this tactic is for you. However as this post is a little too long to consume, we will hit the pause here. See you in our next post in our Free Gift common practice.

At Secomapp, we always want to add the best value to your business, contributing to achieve your utmost goals, get more sales. Our Free Gifts app has proved its powers to increase our customers’ revenue 40% in a month. We truly want you to be the next one share your success story with us, let’s start by installing the app, don’t forget you have 50% discount from us:

https://secomapp.com/freegifts/add_shopify  (the coupon is only applicable via this link)

slider venue

Fantastic sliders and where to find them

slider venueIt’s such a good day to announce that our banner slider app has just been upgraded with your dream features (we’ve listened and acted). Let’s review some added awesomeness in the app.

Add caption to the banner from the app backend

There is no need to photoshop your pictures before uploading, you can add your title, caption and change them anytime from the app backend within a minute.

Shopify banner slider backend

When adding images to your banner, you will come across the box asking you to add title and description to the picture. The caption can be aligned left, right or centered in the picture.

Customizable call-to-action button

Further than just make the banner visually appealing, you can also customize your call-to-action buttons like ‘Join now’, ‘See more’, ‘Explore’, etc. and encourage your customers to take more actions.

The customized buttons are applicable in these slider types: Catalogue slider 1 to 5, and our extra slider collection: Venue, Brooklyn, Showtime, Kagami, Modern, Retina, Blockshop sliders.

New slider styles

There are more than 40 sliders to explore from our library.

In today post, I just can’t resist the temptation of showing you our new and fantastic ones.

Brooklyn Slider

shopify slider app brooklyn

The title is ‘Bette Midler’. The description is “I firmly believe that with the right footwear we can rule the world”.

Kagami

shopify slideshow app kagami

Blockshop slider

shopify slider modern

Showtime slider

shopify slider showtime

Modern Slider

shopify slider app blockshop

Retina slider

shopify slider retina

What is your favorite style? Try them all out here.

Or you are just inspired and come up with an even cooler slider idea, just drop us a line to support@secomapp.com , and make it happen.

Shopify Store Locator app: The best is becoming better

 

First of all, we want to send big thanks to all our beloved customers who trusted us and our Store locator app, voted it as the best Store Locator app on Shopify.

As a return, we constantly work hard to empower the app with more features and values. In today post, we will introduce and guide you through 3 of our new upgrades.

No. 1: Restrict address suggestion by countries

Recently many our shop owners tell us that almost their customers search for nearest stores by their zip code instead of other address information like Street, Road, City.

However, as you know, one zip code number could match with many different countries, so what will happen when your customers type a typical number such as 12000?

A lot of suggestions will be shown, even in Thailand or France where you don’t have any stores. That’s so weird and could make your customers be confused, right?

We’ve developed a new feature for Store Locator App to end this problem:  Restrict address suggestion by countries.

How it works

After you enable this function and choose the country that your stores are located in, when the customer type a zip code number in the search bar, just addresses which are from the countries you selected will be shown as suggestions.

How to set it up

 

Step 1: Go to the back end of Store Locator  Settings

Step 2: Types the countries where you have stores and Click “Save”.

Step 3: Enjoy the result.

No. 2: Create your custom Store search filter

You can create your own custom filter to make it easy for your customer to narrow down their searches.

How to set it up

All you have to do is to add tags for your stores in the app backend. (If you have a csv file, you can upload your store list with this information as well.) The process can be provided as follows:

Step 1: Go to the app backend and click on edit button in commands column.

Step 2: Add tags on your Store tags box, and save.

Step 3: Check the result on your shop frontend. The filter will look like this:

When your customer ticks on a (or a number of) tags, your store list will be automatically narrowed down to the ones that contain these tags.

No. 3: Set Store Priority Order

This updated feature will make you smile with satisfaction for certain.

Normally, when you add store information on your site, the list of stores will be displayed by the adding order.

For example, you enter the data of Handy Store at first and that of Rosie Store at last, so Rosie Store will be displayed at the beginning and Handy store will be shown at the end of the list.

However, if it is Handy Store that you like to highlight, the store should be displayed as the first suggestion to attract the most attention.

To make it happen, when you Add stores, fill in Priority section with number that shows the order of prioritized display (Please pay attention that: Greater number indicate greater priority)

Like, you have 20 stores. You are supposed to enter 20 for the store that you would like to display at the beginning of the list, and enter 1 for the store that you like it the least so it will go to the end of the showing list (of course, keep entering 19, 18… for the order of the other stores as you wish)

After that, very simply go to Settings-> Store result sort by -> Priority               

*You are also given the choice to set Store result sort by Alphabetical order if you have no store to highlight but just want to make the list look neat/orderly.

*One important thing to take note is that if you have more than 26 stores to fill, please go to Settings-> Search Setting -> Max results: Enter the number of stores you have. Otherwise, it will always be defaulted to show the maximum data of 26 stores.

Hope you like this new feature. If you have any questions and queries, don’t hesitate to contact us at support@secomapp.com, we’d be happy to be around.

SEO

SEO for Shopify: SEO process and plan

SEO

When you start a new store, it must be overwhelming with tons of work and knowledge. SEO is one of them but you should know the basic of SEO upfront so later on you don’t have to worry about the mess you leave behind at the beginning.

SEO itself is such a huge field for a starter. At the beginning I spent days and months looking for some materials letting me know what exactly a SEO-er does when they have a project, a website to work on. I ended up drowning in 1000 pages and videos of fragmented answers. So I decided to share with you the process of SEO and the free tools that we have to use along the way.

First, SEO is about improving ranking of your webpage on search engine results page. In order to do so, you have to optimize your site based on the search engine secret algorithm. Yes, it’s a secret, they also modify it gradually.  It’s lucky enough that most of the big ingredients are known. These main ingredients are: keywords and their placements on the page, the popularity and trust of the page (mostly based on backlinks), the quality of content (how users react with your content, will they stay for long to thoroughly digest the content, or bounce away quickly).

Step 1: Analyze the SEO website

If you are an absolute starter, you should start off with integrate Google webmaster tools. Google analytics for your Shopify store, then analyze your online shop.

  • On-page factors: Keywords, internal links, site speed
  • Off-page factors: Building backlink

– Create an XML sitemap and submit it to Google and Bing through your Webmaster Tools accounts you just created. All Shopify stores automatically generate a sitemap. (www.yourstore.com/sitemap.xml)

– Use Google Webmaster Tools to check for 404/500 errors, duplicate content, or any crawling errors.​

You should play around with Webmaster tools at this stage and if you site has any marked red problems by Google, you should go back and forth to fix them.

If the site is no longer a newbie, you can go ahead and analyze it deeper with the criteria listed in the table in step 2

Tools to use: Google webmaster tools. Google analytics

Step 2: Research keyword

Keyword research has one simple goal: to get you to understand how your visitors think and talk about your product or service. “Talk to your customers in their language.” Their language, not yours. Just imagine a Math professor teaching a group of 5 year-old kids, and you would know what I mean.

The advantages of identify main and ‘sub’ keywords are listed below.

  • Build a structured website, and content
  • Know what your customers are looking for
  • Help your customer find you, increase valuable traffic to your site
  • Save time SEO-ing Keyword nobody search for

A good keyword list should be built on products/service, customer insight, competitors, experience, etc.

Tools: There are so many tools out there but you have to start simple. Start with your brain by writing down the words people use when talking to you about your products or services.

You should ask yourself question like:

  • Who is your audience?
  • What are you going to offer them?
  • Why would they be coming to your site?
  • What do you want them to do on the site? Which actions do you want them to take?
  • What word they would search to find you?

Once you have the list, you can use tools like Google Trends, Google suggest, and use Google keywords planner to expand it. I usually use those tools in that order to gradually expand the list.

Besides, you can always take advantage from analyzing your competitors’ websites. It not only serves the purpose of taking keyword ideas from them, but also helps you benchmark your business.

seo benchmark

To complete this table, you can use: SEOquake, SEMrush, Spyfu, etc. (You can download this table with the link at the end of the post).

By combining the list of keywords you find with your own mind, and SEO tools like Google Trends, Google suggest, keywords planner, SEO quake, etc., you will have a list of short and long, main and ‘sub’ keywords for your site.

There is one thing you should bear in mind that you can’t be dependent on these modern tools as they are more often wrong than right on search volume, especially with small niches. You’ll only know real search volumes if you start advertising for these terms in Google AdWords, but not everybody will have the budget or need to do that.

Another tip for building keyword list is that if you find some keywords that are very competitive. You should find all the keywords surrounding that topic and use these later for a “keyword clustering” technique. This process is very well summarized by an info graphic created by Elliance:

Keyword clustering

The result of this stage is to get a list of keywords that covers all the terms that your ideal customers would use to search for you.

Step 3: Build website and landing page structure

After finding the keywords, it is critical to distributing them in different pages. Each page will serve the purpose of SEO-ing a few keywords. Normally a single webpage should be optimized for 1 or 2 keywords only.

Site structure is a science and an art. You should bear in mind the 3-clicks rule which clarifies that most of customers are patient enough to get what they found in 3 clicks. You should structure your site as simple as possible. If a customer has to click more than 3 times to the end of your conversion funnel. You should consider simplifying it.

Site structure

Determine which keywords are your most important ones and make those your top-level pages. You can do this in Excel: each column represents a level of your site, each row a page. Take a site selling fruit juice as an example. This looks something like this:

Keyword list

The structure of your Shopify site will be as follows.

Shopify site structure

Step 4: Write, and build website content

Your content should be written for both human and search engine crawlers. It has to be unique, and valuable while optimized for search engine. All the actions to optimize the keyword placement on the page to make highly recognizable for search engine crawlers are called SEO on-page. SEO on-page tasks mainly include:

  • Ensure you are using one, and only one, H1 tag on your pages.​ H1 (header 1) tags often used as the main headline for a page and they usually contain the page’s main keywords.
  • Ensure H1 tags are used before other header tags (H2, H3, H4).​Your header tags should be used in a hierarchal order. For example, H1 tag text above H2 tag text and H2 tag text above H3 tag text, and so on.
  • Keep your page titles under 70 characters so they aren’t truncated in results.
  • Write good page titles that are human-readable.​ Make sure they include the keywords you are trying to rank for but don’t over­ optimize or make it a string of keywords.
  • Keep your meta description under 150 characters.​This is the text under a page title in a search result. Ensure it clearly describes the page and also include keywords but again, don’t over optimize. Each page’s meta description should be unique.
  • Ensure you include a keyword in your page URL.​ Again, don’t overdo it.
  • Keywords are placed in Image Alt tags and names
  • Keyword density just under 3%, keyword on top of the page is usually more valuable for page ranking.
  • Limit the use of Flash and table
  • Include share button on social
  • Use No-follow link to decrease linkouts
  • High loading speed (check at https://tools.pingdom.com/ )
  • Including Breadcrumbs (help customer identify where they are on your page)

Search engine prefer fresh content so you should frequently update your site content.

Step 5: Build linking structure

  • Build internal link. It serves 2 purposes:
  1. Lengthen the time on-page
  2. Help crawler crawl your website easily

Build internal link SEO

  • Build backlink:

“Content is king and backlink is queen” is a famous quote in SEO-er world. Backlink is the link that points to your page. Backlinks indicate the popularity of your page. However it is not number of backlinks that matters but also the quality of backlinks matters. Your page is more likely to rank higher if your backlink is from a site working in the same or related fields with high trust score already. Building backlinks is a daunting task, it is not only time consuming but also costly. If you increase the backlink number aggressively, it is risky that your site is fined by search engine and won’t appear on their search result page anymore.

Step 6: Analyze the result

Do weekly check for keyword ranking, traffic, conversion.

Tools to use: Rank Tracker, Google analysis

These above steps can be summarized as in this infographic.

Plus: an example of SEO plan https://goo.gl/1sBBsT

 

5 must-have email campaigns for online store

5 must-have email campaigns for online store

5 must-have email campaigns for online store

Email is still one of the most important channels in successful online selling, especially when you just start your online store and have a tight budget for marketing. Email has a variety of usage. Whether you want to welcome new shoppers, offer them enticing deals and discounts, remind them about the products they’ve abandoned or any of our innovative strategies above, email marketing is a very powerful tool. But due to its versatility, it is complicated for beginner to find a starting point for their emailing campaigns. We have found 5 emails that every e-commerce store must have. If you are an online retailer and new to email marketing, it is for you.

Welcome email

It must be familiar to you to receive welcome emails, but you might be shocked by these statistics “The average open rate for welcome emails is a whopping 50%” (Marketing Sherpa) and they typically have 4x open rate and 5x the click-through rate of other mailings (Experian). Retailers that send a series of welcome emails see 13% more revenue than those that send just one. (Internet Retailer 500). Welcome email is a real chance; you should let people know about you right when they’re most interested in hearing from you.

Checklist for welcome emails:

Target: Newly-registered email subscribers or first-time buyers

Timing: a few minutes after email subscription or first purchase (The delay is critical: it makes customers feel the email is not an automatic email but a real welcome from a real person)

Content: In your “Welcome Email”, you should let them know more about you, enough to build trust and interest about you. You should send it from the store founder’s personal email address, not the general sales or support emails

Additional advice: You should limit your email content to a readable length. If you have so many things to say, please send your email in a series, but try to avoid bombarding your customers with your emails. No one likes a person that keeps talking about himself all the time.

Cart abandonment emails

Cart abandonment is a real disaster, but it happens. If you are in any online retailer society, I bet you will hear about it all the time. And the number one advice from experts is always about following up emails. These emails will act as reminders to bring shoppers back to complete the purchase.

It is simple and it works. According to a Marketing Sherpa survey of over 2000 Americans, 51% of people who ever left an item in an online shopping cart find reminder emails helpful with 6% saying they always complete the purchase after receiving the message.

Here is an example from SimplySupplements. They not only reminded me that I still have items in my cart but they also offered me free delivery and free return as an incentive to complete my purchase.

Cart abandoned email

Checklist for cart abandonment emails:

Target: Added Item to Cart but didn’t check out users 

Timing: 1-3 hours after the Added Item to Cart event is tracked depending on your site’s average shopping time

Content: preview of items in cart and link to check out (you can also add personalized recommended items in your email)

Additional advice: If the first email didn’t work out. You can send another one after 24 hours, possibly with an incentive like discount offer. And it is also effective to send them other personalized recommended items as in Dot & Bo example below.

Cart abandonment emails have an average open rate of 30%, and revenue per email is between $1-$3. Adding the second or third email can be quite effective as Dot & Bo saw a 400x increase in campaign revenue with a two-step abandoned cart workflow.

Cart abandoned email with recommendation

Purchase confirmation and shipping

These emails reaffirm your customer that their order is succeeded and it is looked after now. They are really important in terms of customer care. It is even more crucial when you find out that

For every 100 receipts you send, you can make an average of $25 of extra revenue with no extra effort. (Conversio)

Not bad for an automated email, huh?

While the order confirmation email is an additional way of utilizing the above (such as offering discounts, encouraging engagement, etc), it’s also a way of pacing your customer’s expectations. Here is SimplySupplement dispatch comfirmation email, which I found a good example. Despatch onfirmation email from SimplySupplement

Checklist for purchase confirmation and shipping emails:

Order: order confirmation, dispatch confirmation, out for delivery, delivered

Target: checked-out customer

Timing and content: Rights after these actions are taken:

  • Check out: send them an order confirmation as a receipt and expected arrival date.
  • Order is dispatched and out for delivery
  • Order is delivered

Additional advice: It depends on your business that you should send all these above emails or not. But the whole idea is that you tell your customer to relax and wait for their items to arrive. You can also take advantage of these emails to upsell or cross-sell.

Retention

Yes, it happens. Some of your customers just don’t come back. Either they’re a massive fan and purchases again every week or more likely, they’ll fall off the grid within a few months. Obtaining a new customer is 5 times more expensive than keeping an old one. So you have to make extra effort to bring them back by implementing the retention email campaign.

On average, we see open rates of 25-35% e-commerce companies. It’s always worth reminding previous customers you’re still thinking of them (even if they’ve moved to a competitor). Here is an exmaple from Memebox.

retention email from Memebox

Checklist for retention emails:

Target: inactive users or customers in a period (about 30 days for an online store)

Timing: when 30 days has passed since last purchase

Content: latest items or re-engagement offer (coupon code, items, new features) invites dormant users to come back and rediscover why they fell in love with your product or store

Additional advice: Repeat every month. Wait 1 day. If email is not opened, send another email or push notification. Repeat every month.

Date triggered email

Only 24% of online businesses send date triggered emails such as delighting customers with birthday greetings and other anniversaries like membership subscription date (Internet Retailer 500). According to ClickZ, birthday email can lift conversion rates by 60% over other email messages with the same offer. These emails make your subscribers feel special and give them a reason to spend that extra birthday money with you. It is also a good way to warm up your relationship with customers.

Like real birthday or anniversary celebrations, you should offer your shoppers a gift that they can’t pass up like discounted items or a free gift with their next purchase (See how to do it with Free Gifts App). This way you are adding sales while celebrating an important occasion with your shoppers.

Checklist for date triggered emails:

Target: Birthday celebrants and membership anniversaries

Timing: Consider sending the following sequence:

– A pre-email, few days before the event 

– The day of the event itself

– A post-email, few days after the event

Content:

– Be sincere and in a celebratory mood

– Include a compelling call-to-action like “Treat Yourself” or “Pamper Yourself”  

– Create sense of urgency by offering discounts and freebies

Additional advice: The more personalized the email is, the better result it can conduct. So, you can try offering your customers with the customizable products or the one that recommended for them.

Conclusion

Finally, emails that get opened and clicked through are those that are tailored to suit the recipient’s interests. The extent to which an email is personalized, defines the ROI the channel is able to generate for you. These 5 automated emails above are a good start.