Tag Archives: shopify apps

Shopify Store Locator app: The best is becoming better

 

First of all, we want to send big thanks to all our beloved customers who trusted us and our Store locator app, voted it as the best Store Locator app on Shopify.

As a return, we constantly work hard to empower the app with more features and values. In today post, we will introduce and guide you through 3 of our new upgrades.

No. 1: Restrict address suggestion by countries

Recently many our shop owners tell us that almost their customers search for nearest stores by their zip code instead of other address information like Street, Road, City.

However, as you know, one zip code number could match with many different countries, so what will happen when your customers type a typical number such as 12000?

A lot of suggestions will be shown, even in Thailand or France where you don’t have any stores. That’s so weird and could make your customers be confused, right?

We’ve developed a new feature for Store Locator App to end this problem:  Restrict address suggestion by countries.

How it works

After you enable this function and choose the country that your stores are located in, when the customer type a zip code number in the search bar, just addresses which are from the countries you selected will be shown as suggestions.

How to set it up

 

Step 1: Go to the back end of Store Locator  Settings

Step 2: Types the countries where you have stores and Click “Save”.

Step 3: Enjoy the result.

No. 2: Create your custom Store search filter

You can create your own custom filter to make it easy for your customer to narrow down their searches.

How to set it up

All you have to do is to add tags for your stores in the app backend. (If you have a csv file, you can upload your store list with this information as well.) The process can be provided as follows:

Step 1: Go to the app backend and click on edit button in commands column.

Step 2: Add tags on your Store tags box, and save.

Step 3: Check the result on your shop frontend. The filter will look like this:

When your customer ticks on a (or a number of) tags, your store list will be automatically narrowed down to the ones that contain these tags.

No. 3: Set Store Priority Order

This updated feature will make you smile with satisfaction for certain.

Normally, when you add store information on your site, the list of stores will be displayed by the adding order.

For example, you enter the data of Handy Store at first and that of Rosie Store at last, so Rosie Store will be displayed at the beginning and Handy store will be shown at the end of the list.

However, if it is Handy Store that you like to highlight, the store should be displayed as the first suggestion to attract the most attention.

To make it happen, when you Add stores, fill in Priority section with number that shows the order of prioritized display (Please pay attention that: Greater number indicate greater priority)

Like, you have 20 stores. You are supposed to enter 20 for the store that you would like to display at the beginning of the list, and enter 1 for the store that you like it the least so it will go to the end of the showing list (of course, keep entering 19, 18… for the order of the other stores as you wish)

After that, very simply go to Settings-> Store result sort by -> Priority               

*You are also given the choice to set Store result sort by Alphabetical order if you have no store to highlight but just want to make the list look neat/orderly.

*One important thing to take note is that if you have more than 26 stores to fill, please go to Settings-> Search Setting -> Max results: Enter the number of stores you have. Otherwise, it will always be defaulted to show the maximum data of 26 stores.

Hope you like this new feature. If you have any questions and queries, don’t hesitate to contact us at support@secomapp.com, we’d be happy to be around.

Creating targeted promotion campaigns with Free Gifts

Are you tired of coupon code abuse? Wake up and see your promotion code on every coupon sharing site? Or are you looking for a more targeted campaign to create different promotion plans for different customer lists? Our Free Gifts has got medicine for those pains.

Free Gifts allows you to generate unique links for any campaigns operated by the app. Only customers who click on that link are able to take advantage of the promotion campaign. The application for that link is potential. We can list some as the followings.

  • Create a real incentive to encourage customers to join your email list. Normally if you send them the promotion code, it is likely that you’ll see your code later on in other coupon sharing sites, which is a real danger. The overuse of the coupons may bite into your budget. Besides, the incentive is not that valuable if your visitors can easily search for it online.
  • Fuel a real loyalty and/or targeted campaign. You can create a real treat to your valuable customers and set up multiple other campaigns to for other groups of customer just by delivering different groups different links.

Let’s start off by creating an email campaign for your subscribers only! There are only 2 steps away.

  1. Prepare the campaign in Free Gifts backend

Go to backend, Gifts on Cart and set others condition. After setting other condition of your choice, you can generate the promotion link, just simply put your promotion campaign name (or whatever you like to Promotion code box). The app will automatically create a link for you.Enter promotion code to create link in Free Gifts backend

  1. Start emailing

Now, do you have your customer list in hand?

You can start emailing your subscriber with the content like: “This is for you: Buy a T-shirt and get another one free. Promotion is activated only by clicking on this link.”

If you want your email look a more professional. There is nothing holding you back from creating such an attractive email like this one from eDream. Its title is “Subscribers only: Save up to £50!” Just link the button Book now with the one you taken from step 1.

Example of private link usage in email campaign

Have you got any ideas to play around with this interesting feature of Free Gifts. Start your campaign NOW.

 

 

 

 

Buy X get Y with Promotion Popup

Amazon was one among the most successful stories of applying cross-selling and upselling online. And now, with your Shopify store, why wait?
Do you have any items that should be bought together? Or have you ever seen your customers buying one of them and forgetting the other? It’s time for you to remind them, and give them a little encouragement. The suggestion is to offer them a discount on the second item: Buy X get xx% off Y.
It is easy with Promotion Popup app. Customers will be notified by a popup when they are on their cart page if they already purchased X without Y. In case they did purchase both of them, the discount will automatically apply for Y on their cart.
The setting-up procedure is as easy as follows:
X is Derby Tier Backpack at $148.
Product X
Y is Canvas Lunch Bag priced at $32. Product Y
Now we want to offer customers Y for free if they buy X.
Step 1: Click on “Add New Popup”.
Step 2: At Where Popup Shows -> Show at: choose “Cart Page for Upsell and Cross-sell”. Under that is the block “Choose product variant”, we click search icon to choose product X. (In this case, it is Derby Tier Backpack).Choose Product variant XChoose X and its variants
Step 3: Continue with “Design Popup”, we choose template “Discount Product 1” or “Discount Product 2” by clicking “Select another template”. In this example, we choose “Discount Product 1”. Choose template Discount Product 1(2)
In Discount Product 1 template, there are 2 compulsory information boxes:
1. Product Discount Code: coupon code using to offer Y (Canvas Lunch Bag) for free. The process to generate the code will be shown in step 4 below.
2. Choose Product Variant: choose Y (Canvas Lunch Bag)
The popup will look like this: Modify popup information
There are still 2 parts of the popup that need changing:
1. Default text of template : “Specilal Offer for VALENTINE’S DAY Discount 20% on” to “HAPPY WOMEN’S DAY You have just bought Derby Tier Backpack and get” ( the subject is up to you).
2. Special price : “$32.00” to FREE (as in this example we want to give them Y for free if they buy X).
It is how the new pop up look like: Adjusted Popup for crosselling
Step 4: Create coupon buyBackpackgetBagFREE. Choose Discounts on your control tab:
Site Backend, control tab
The screen will look like this. Create coupon
It is where you customize your offer, and when things get a little tricky. Because, Promotion Popup is set up to automatically apply the promotion code once the customers see the pop up.
As we set up that the pop up will show if the cart has product X, even when the customer deletes X after that, the sale will still be applicable. In the case, it is suggested you apply this rule “take $32 (price of Y) off for order over $140 (close to price of X)”.
Step 5: After generating the coupon code, paste it to “Product Discount Code” box and “Apply To Shop”
Let’s check the result:
1. Searching for Derby Tier Backpack on your product on your catalog: Find and buy product X
2. Go to product page or buy it directly from Quick View popup.
Buy Product X
3. The popup will show up once we click on “Add to cart” button.Popup reminding customer about crossell product
4. Click on “I Want This” button to put Canvas Lunch Bag into cart.Buy Y from the Popup
5. After clicking check out, the discount will be applied. Check out to see the discount
Now, let’s go back to your store and increase your sale with the help of Promotion Popup by Secomapp!
For any questions, how to’s or guides, please drop us a mail at support@secomapp.com. We love to hear from you!

Using Carousel for Shopify Store: Common Mistakes and Tips

banner-slider

Using carousels or banner sliders are now popular in web design, however, are they really effective for Shopify Stores?

In fact, we can’t deny the reason for its popularity is that it delivers multiple messages to customers onto the main homepage without looking like you are ‘gaming’ the search engines or keyword stuffing…

Anything has pros and cons and if we don’t know how to optimize banner sliders, they contain severals unexpected drawbacks. In this post, we will help you to look into potential problems with carousels and suggest you solutions to these problems.

Slides move too quickly

Too fast speed of sliding can be a problem. Customers don’t have enough time to get information then your message fails. In worse situation, clients might feel annoyed because of seeing images moving around and around. They are just like bad advertisement. Moreover, too fast moving sliders distracts customers from other part of your page as well.

Tips: Be careful with the speed of carousels. Too fast or too slow are both not good.

Lack of Navigation

You see a beautiful product, which is on sale now but it slides to next image already. You want to see it again but you don’t know how. Wait? Yes, you can wait until it moves a circle and come back. How irritating it is! That is the problem of sliders, which lack navigation button or too small navigation button.

Tips: Ideal carousel is to give control to the users. That is, they can skip ahead, direct the flow, know where they are in the carousel, and turn off an auto-play function.

slide2Problem of CTA

The present of 3 or 4 messages right at the home page can confuse customers a lot. They even can’t get any information because of being overloaded. There is also, as Jakob Nielsen points out, the problem of banner blindness.

Tips: Put labels on images but shouldn’t be greedy of text. Labels are informative, meaningful and describe what users want. Labeling each slide incentivizes them to click because the labels tell them what they’ll get. Users are more likely to click on something that looks informative to them.

Check out Banner Sliders app!

Boost Shopify Store Sales with Zero Marketing Budget

Boost Shopify Store Sales with Zero Marketing Budget

If you are just starting out a small Shopify store, you may not even have any idea of “marketing budget”. Of course, without any advertising dollar, it is harder to acquire new customers. However, it doesn’t mean you have to stay alone in the dark and hope that customers will find you. Don’t forget that we have many free tools and channels such as:

  • Google: No charge for traffic from this biggest search engine.
  • Social Channels like Facebook, Twitter, Pinterest, Youtube etc are free
  • Many bloggers and publishers are free to featuring your products if you are interested in you.
  • Mailchimp is also free for starters

In this post, we will give you some ideas of marketing tactics when you have no budget for marketing but you have time, creativity and determination. This post is written specially for Shopity stores.

Build email list

Unlike in physical stores where you have face to face communication with customers, in ecommerce industry, you can’t ignore the important of email in keeping customers and acquiring new business oppotunities. Getting started is not difficult as you think. Poping a subscription email box when customer enter your site is not a new idea but it still proves to be so efficient that many big brands are using it.

artist-newsletter-mailchimp

So what will you do if you have email list? Of course, you will send emails. But how? Sending email manually is not a good idea. With no dollar, you still can start with Mail Chimp app, which integerate with your stores, update subscribers and send emails automatically.

Give a Free Gift

Share the expertise that makes you so good at what you do. Be generous with your knowledge and your customers will love and respect you for it. If you sell cupcakes, you could teach a class on fun decorating techniques and allow customers to soak up your baking expertise. If you are a bookkeeper, you might write a tip sheet for keeping a handle on holiday spending and send it to your clients in your nifty, new email newsletter.

How to use free gif to increase sales

Free Gift app helps you to set up free gift campaign in your Shopify stores easily. Check our last post on How to use Free Gift to increase sales

Optimize your stores with free apps

Even though Shopify provides you with many wonderful features of online stores, it is never enough to automate activities and boost sales. App stores offer you a wide range of apps (+500 apps), which are awesome and many of them are free. There is nothing better than increase revenue without any cost.

app-store

There are too many apps out there so how can you select the most useful ones?

Find top 10 FREE shopify apps to rocket your Shopify store sales in our last post

Exploit Social Media

At the times of social networks dominating, you certainly can’t miss the channels of social media. They are great FREE tools for you to create brand awareness, build customers relationship, boost sales, etc. Let ‘s come into some popular channels for Shopify stores.

face Online store on Facebook

First channel must be Facebook. It is indisspensable channels for acquiring clients. According to Hubspot, 70% of the asked company getting customers through this channel.  Facebook doesn’t charge you any fee. You just have to pay when you run advertisement. The purpose of using facebook is to get closed to customers and promoting your products.

linkedln LinkedIn: professional content on a professional channel

Unlike facebook, the function of LinkedIn is completely different in case of a business.In essense, Linkedln is also a interface where people connect with each other. However, it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.

Use Linkedln to broaden your network instead such as searching for bloggers, publishers, who can help to promote products without any fee.

unnamed YouTube: capture customers attention by viral videos

You don’t have money but you have creativity, you can still create viral videos about your products. With the great deal of shares, your products will earn broad awareness without a penny.

In case, you can’t make something viral, a simple videos about your product can help a lot. It doesn’t only help increase awareness but it also boosts traffic.

How to choose the best shopify apps?

Best shopify apps

Becoming a Shopify store owner, you certainly want to optimize your store for better efficency and success. Now, Shopify app store provides so many both awesome and poor apps so how can you be concious enough to choose suitable ones?
Of course, a thorough analysis is neccessary before approving charge of any app. However, you get confused of features, reviews, etc and you don’t know where to start. We have some ideas.
Now, get it started!

Set up your goals

Before starting to find third party Shopify apps, ask yourself “why do you need additional apps instead of using core features of Shopify?” You know that Shopify provides fundemental platform for any ecommerce doing business comfortably, and adding too many apps and new features is not neccessary. It puts press on your themes and requires some work to integrate new apps with your current theme and older apps installed in your site. Last but not least, additional apps can slow down the page loading of your site, which leads to unexpected negative traffic result.
Hence, in order to avoid installing too many app, make your goal clear before starting with additional apps. It can be divided into some metrics as follows:
Marketing – Increases on site eccommerce conversion rate, average order rate, or drives more top line revenue in some way direct or indirect.  Some examples:

  • Goals for total revenue or revenue growth.
  • New customers vs. returning customers.
  •  Average order size.
  •  Shopping cart abandonment rate.
  • Upsells and side-sells.

Support and Tools – Helps make better decisions that in turn directly help drive more revenue or cut costs (customer service hours, etc.). Some examples:

  • Number of complaints or returns.
  •  Average resolution time for any issues.
  • Number of positive reviews.
  • Reducing the amount of time spent on admin activities.
  • Streamlining and automating processes.

Features

After you make decision on specific goals, now you search for apps that have features meet your requirement. It’s better to find one that has all the features you need, rather than one that has a lot of features, but is missing some that you need. You don’t want to run two or more apps for the same set of tasks. Besides, with multiple features, the app might cost much more than the simpler one, which suits your case.
This step may takes you a lot of time and your list may be long. So come to the next step to shorten your list.

Support

Software in general or Shopify app is a kind of product that need technical support for lifetime. It is not like buying a new clothes. With Shopify apps, support is one of the biggest aspects to consider before choosing an app. Because there is no security that the app will works properly in your website right away. Even now it can work well but when you change your theme or install another app, it could arise unexpected errors. You will need the creators’ help.
Be sure to check out the customer reviews for each app, including any that discuss support responsiveness. In addition to reviews, experiencing the trial is highly recommended. Nearly all apps offer trial version. Give them the first homework to check whether they are good or bad.
In case, you even doesn’t have time to try out every potential app, you can test their support with pre-sale questions. You will see how they react with customers’ inquiries.

Conclusion

We recommend starting with apps to increase sales, improve traffic. Important thing is that you know your specific goals then make a strategic choice of apps. Suitable number of apps to install at a time is just one or two.
We hope to receive your own sharing about app selection.

How BOGO helps your sales

Discount, rewarding points, free gift etc are three among several methods to increase revenue. They might be s short-term strategy used when inventory is moving slower than expected, or even a long-term one for building customer loyalty scheme.

It is a fact that not all discount techniques are created and launched effectively. If other traditional methods seem to be less favourable to customersnowadays, Buy One, Get One (BOGO) is still a powerful promotion tool. According to behavioral economics researcher Dan Ariely, shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price.

bogo

To help you boost sales and profits, we point out two benefits of BOGO.

Moving Inventory While Profiting

Forget your anxiety about your less desirable inventory because BOGO can help you get rid of them quicker but still brings you profit. Instead of lowering the price of those items, just offer one item for free together with selling another at the initial price. The customers’ behavior would surprise you about the difference between the two methods which seem to have similar revenue. It can be explain by human psychology as to shoppers, no matter how large the discount, it does not stand a chance against “free.”

Better Response from Shopper

It is undeniable that BOGO is a win-win situation for both retailers and consumers. According to a recent report from AMG, 66% of shoppers admit that they like BOGO the most out of all discount promotions and 93% of respondents report that they have taken advantage of BOGO promotions at least once. While shoppers think that they’ve got a good deal from a site, sellers gain both profit and customers’ satisfaction which has long-term benefit to any business.

Easy to set up, simple to run, lots of benefit to gain, get Free Gifts app to create your BOGO today!

Grab The Attention In Every Opportunity with Shopify Promotion Popup

Promotion Popup is an awesome app that helps you increase the conversion rate, get more subcribers and get more sales. With this app you can reduce abandoned carts and promote all significant events of the store to customers
By equipping your store with such a combination of tools you’ll be able to create catchy promotions and timely inform customers about all the deals you offer. Why not make promotions visually attractive and much more effective?

Promotion Popup

Highlight features:

1. Increase customers engagement: Promote all significant events of the store to customers
2. Increases up to 200-300% your subscribers, get more customers, increase your sales
3. Create multiple popups with different conditions: New Product launching, holiday promotions, cross-sell, up-sell products popups
4. Fully customize the popups: Customize content, background, size, display of popups.

FOR YOUR CUSTOMERS:
Allow customers to view all significant events of your stores

FOR STORE OWNERS:

1. Grab customer attention by multiple popups with different conditions
2. Create and manage popups easily with various settings
3. Easy to customize popups
4. Able to choose one of many popup templates

How Free Gifts app can boost your sales!

Today, I want to introduce you an amazing Shopify app – Free Gifts, which is an amazingly effective tool to make your gifts program a huge success.
Trust me! It will surely do you great in boosting sales with special promotions.

Free Gifts - Shopify apps
Free Gifts – A must have Shopify app

1. What is Free Gifts app?

This app helps you to grow and create promotion programs through the acts of giving free gifts to customers once they make a purchase. For this holiday season, to show your deep gratitude and appreciation to your customers for trusting and using your products, we think Free Gifts app would be a great idea which can both motivate your customers and create a lovely holiday spirit around your stores.
You can read more about this app on shopify apps market
And to experience Free Gifts App, why don’t you give it a try with Live Demo?

2. How Free Gift can boost sales with special promotions?

The ultimate goal of every promotion programs is to bring back more profits in the end, which means a raise in your sales. If your programs can’t make that happen, well, sadly, you’ve failed.
In fact, choosing the most suitable idea for your store and starting to launch a racial promotion program of your own are not going to be any easy. So, why don’t you take my advice into thorough consideration and then we will show you how Free Gift app can boost your sales:
• With Free Gifts app you can easily create gifts programs like BOGO (buy one get one), purchase more than 1000 USD gets a free gifts, or purchase more 2 items gets 50% some product and much more…
• Upsell (promotion) message and banner: It allows shop owners to advertise and help customers know exactly how close they are to receive a promotion.
• Visual Report Program: It helps shop owners able to easily track and see how successful the gift program is.

3.What customers say about free gifts app?

Here are reviews from our customers:

I highly recommend this app and its amazing support staff! I have never encountered any other shopify app support that has been this helpful and prompt. I love how they’ve been able to customize the app for me, and I can already tell it is going to boost sales a lot! It looks fantastic and works perfectly! Thank you sooooo much!” from Eyelashes Unlimited

“First off I want to say that the support we received when implementing this app was phenomenal! The developer integrated the app for us and answered all of our questions, it was absolutely seamless and wonderful. In regards to the functionality of the app, it works wonderfully and does everything it promises and is very easy to use. Great app and I would HIGHLY recommend it!” from VINTAGE by Jessica Liebeskind

“Tried numerous apps that offer the flexibility to allow for offers such as “BOGOF”, but this is by far the best I’ve come across.
Not only is this a top app – easy to use, but free installation support is also given, which was complete within 12 hours from first contact!
Highly recommend this app to anyone!”
from Buy Office Furniture Online + Free Next Day Delivery | KOMO

Free Gifts app – A must-have tool to boost your sales.
Let’s start your special promotion programs now with the amazing and splendid Free Gifts app!

New app released – Promotion Popup

Promotion popup app is a wonderful shopify app for Shopify store owners to promote any highlighted event throughout all pages of website. The app supports exit offers that help you to reduce the abandoned cart rate.

Promotion Popup
Promotion Popup

You can create multi offers on your shop. You can show popups any where you want such as: Home page, cart page, or specific pages.
If you are bored of something as default, you will be satisfied with this fully customizable app with flexible content, popup size, color, etc.
Don’t wait to experience this cool shopify app!